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The decomposition method attempts to isolate four separate portions of a time series,
which are __________.
A. The trend, numbers, fashions, and randomness
B. The trend, cyclical, seasonal, and random factors
C. The trend, effect, season, and random factors
D. The trend, forecast, smoothing, and decomposition
E. None of these
___________________ is a software application designed to integrate information
related to logistics processes throughout the organization.
A. Outbound logistics system
B. Information technology
C. AIMS
D. Value chain supply system (VCSS)
E. Enterprise resource planning (ERP) system
One of the benefits of EDI is ________.
A. Customer computers communicate directly with supplier computers
B. Suppliers can listen in on buyers
C. Buyers get better prices than ever before
D. Late deliveries are less common
E. Technology linkages are more plentiful
When JCPenney department store (JCP) changed its _________________ strategy, it
discovered that customers did not like it and left.
A. Pricing
B. Promotion
C. Distribution
D. Product
E. Customer satisfaction
__________ is(are) not one of the forces that drive countries to form regional market
zones.
A. Cultural differences
B. Geographic proximity
C. Economic factor
D. Cultural similarities
E. Political factor
When new-to-the-world products are better, faster versions of existing products that
target, for the most part, existing customers, it is said that these products are
___________.
A. Neo innovations
B. Subtle innovations
C. Left-handed innovations
D. Sustaining innovations
E. None of these
Approaches to geographic segmentation include all except _____.
A. Region
B. Density of population
C. Size of population
D. Sensitivity of population
E. Climate
Carol Ann is trying to explain to one of her ticket counter associates the differences in
price associated with concert tickets. She explains that the lowest-priced tickets are in
the least desirable seats and the highest-priced tickets are in the most desirable seats,
with the rest of the ticket prices falling somewhere in between. Carol Ann is describing
____________________.
A. Product line pricing
B. Captive pricing
C. Price bundling
D. Reference pricing
E. Prestige pricing
The primary difference between selling to the profit-oriented market and the nonprofit
market is ______________________.
A. Nonprofits use a buying triad instead of a buying center
B. The SBA publishes a list of needs for small businesses
C. The vendor list is shorter in the nonprofit sector
D. Nonprofits have a limited number of resources compared to their for-profit
counterparts
E. All of these
When distributors do not have authorization from manufacturers but divert products
from low-price markets and sell them in high-price markets, they are practicing
____________.
A. Gray marketing
B. Price fixing
C. Dumping
D. Compensation trading
E. Offset pricing
Information can be misunderstood or made to fit existing beliefs. This process is known
as _______.
A. Selective awareness
B. Selective distortion
C. Selective memory
D. Selective retention
E. Selective hearing
______________ is a distinct advantage (are distinct advantages) of personal selling
over the other marketing communication methods.
A. Ability to tailor the message
B. Delayed feedback
C. Impersonal relationship between company and customer
D. Both ability to tailor the message and delayed feedback
E. All of these
Marketers spend heavily in the product launch phase in order to move people through
________.
A. The trial phase and into the adoption phase to get loyalty as soon as possible
B. Awareness, interest, and evaluation, getting them to try the product quickly
C. The evaluation phase quickly in order for them to search out as much information as
possible
D. The adoption phase so they can be product advocates as early as possible
E. None of these
The marketing management team for Brand X Foods hired a research firm to collect
preference data from consumers in several former Soviet Bloc countries. However, the
researchers struggled to get these data, especially from older citizens who were afraid
that the information would be used against them, as it had been when they were under a
Communist government. This shows the _______ problem that can occur when
collecting primary data in global markets.
A. Unwillingness to respond
B. Limited access
C. Unreliable sampling procedures
D. Inaccurate language translation
E. Insufficient comprehension
