Many suppliers and their customers invest time and resources to build and maintain
mutually beneficial relationships which are known as:
a. partnerships.
b. co-ops.
c. monopolies.
d. reciprocities.
e. resellers.
Honeybees are disappearing at an alarming rate and since they pollinate about a third of
all foods we eat, it is an important concern. Haagen-Dazs launched a microsite to
increase the awareness of the issue. In addition, it launched a ‘œTwitcause’ campaign on
Twitter, raising $7,000 in 2 days. This example illustrates the positive consequences of:
a. social responsibility.
b. corporate benevolence.
c. green marketing.
d. ethical responsibility.
e. economic responsibility.
In the near future, will become the second largest group in the United States.
a. Whites
b. African-Americans
c. Asians
d. Hispanics
e. Native American Indians
An item on the University Book Store’s survey asks respondents to tell the store, in their
own words, what they like least about textbook shopping. This item would be an
example of a(n) question.
a. open-ended
b. dichotomous
c. forced-sum-choice
d. multiple-choice
e. limited-choice
Pi Delta Mu is a sorority that purchases food in bulk for its members living in the
house. Hence, Pi Delta Mu is a part of a(n)______ market.
a. producer
b. consumer
c. reseller
d. institutional
e. government
Current customers are sources of leads for finding prospective customers.
a. True
b. False
The objective of profit maximization is rarely operational because its achievement is
difficult to measure.
a. True
b. False
Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks
involved in the rapid obsolescence of high-fashion items, Sherri does not want to
establish an organization in which she has title to the garments. Which of the following
types of wholesale establishments has she ruled out?
a. Merchant wholesaler
b. Agent
c. Broker
d. Functional middleman
e. Commission merchant
Jason Puentes is an accountant who purchases software for maintaining clients’ books
for a fee. Jason is an
example of a buyer in a market.
a. consumer
b. producer
c. reseller
d. government
e. institutional
Taylor works for a company that buys snacks such as chips, cookies, and candy in bulk
from manufacturers.
Taylor’s company then repackages them and sells them to vending companies who have
vending machines at government institutions. Taylor most likely works for a
wholesaler, and the vending machine company is a(n)_____.
a. retailer
b. broker
c. wholesaler
d. agent
e. franchisee
After discovering that consumers had concerns about fat and carbohydrates, Avolado’s
Pizza began offering a low- fat, low-carb pizza product. The creation of this new
product was the result of:
a. a sustainable competitive advantage.
b. a well-defined mission statement.
c. a core competency.
d. a market opportunity.
e. the company’s sales orientation.