Mark Harmon has found that using his new digital camera is a snap. He did not even
have to read the instruction manual to determine how to turn the camera on, snap a
digital picture, and export the picture to his computer. The signs (symbols) on the
camera body made it very clear what he was to do to achieve digital photography
success. Which of the following characteristics of Mark’s “new product” made it easy
for him to begin his digital experience?
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability
_____ is more dominant in high-context cultures, where the completion of a human
transaction is emphasized more than holding to schedules.
A. Polychronic time
B. Bimodal time
C. Dual time
D. Monochronic time
E. Sequence time
The formation of multinational market groups has resulted in:
A. increased difficulties in trade.
B. an increased regulation of business activities.
C. business activities losing management control.
D. an increase in tariffs.
E. an increase in border controls.
Which of the following is the basic requisite for the development of a supranational
market arrangement?
A. Political amenability among countries.
B. Business strategy sharing.
C. Adoption of common cultural prejudices.
D. Protection of the market by exercising boycotts.
E. Geographic and temporal proximity among countries.
In the context of international business negotiations, which of the following steps
should be taken once negotiators have “gotten to yes” in order to generate new ideas?
A. Change the provisions of the signed contract.
B. Conduct a formal signing ceremony.
C. Schedule a review of the agreement.
D. Maintain a flow of communication through letters.
E. Push for signing of the next business deal.
Compared to the foreign environment uncontrollable variables, which of the following
elements is excluded from the domestic marketer’s list of uncontrollable variables?
A. Political forces
B. Competitive structure
C. Economic climate
D. Cultural forces
E. Legal forces
In the context of the different types of middlemen, which of the following is an example
of a manufacturer’s retail store?
A. Toys “R” Us
B. Walmart
C. Costco
D. Benetton
E. IKEA
M&M, a company producing musical instruments, had dominated its home market for
several years before venturing into international markets. The company was focusing
more on international operations until a German company in the same business entered
its home market. The German company started selling good quality products at prices
much lower than M&M’s and affected its sales adversely. Which of the following
elements in the marketing environment has affected the business of M&M in the above
scenario?
A. Level of technology
B. Structure of distribution
C. Competition in the domestic market
D. Cultural forces
E. Promotion of the product
Which of the following drafted the Maastricht Treaty that was presented to the
European Union member states for ratification?
A. The United Nations.
B. The World Trade Organization.
C. The European Commission.
D. The Commonwealth Delineation.
E. The Council of Ministers.
Which of the following is a result of state ownership?
A. Inclusion of foreign and domestic private ownership.
B. Efficient state treasuries.
C. Efficient public companies.
D. Predictable regulatory environments.
E. Inflated public-sector bureaucracies.
Overseas premiums that are paid to the family of expatriates during short-term
assignments if they do not relocate to the foreign country are called:
A. resettlement claims.
B. pension plans.
C. displacement reserves.
D. official benefits.
E. separation allowances.
In the context of the rewards from work, Japanese and American salespersons are
similar barring one aspect which the Japanese rate as more important than their
American counterparts. Identify this aspect.
A. Job security
B. Promotion
C. Accomplishments
D. Social recognition
E. Personal growth and development