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If, after seeking all reasonable secondary data sources, research questions are still not
adequately answered, a market researcher must collect primary data.
Answer:
Half of Shanghai's GDP is derived from its _____.
A. financial services industries
B. steel industries
C. electronic products
D. shipping sector
E. software industries
Answer:
A(n) _____ is a domestic middleman set up in a foreign country or U.S. possession that
can obtain a corporate tax exemption on a portion of the earnings generated by the sale
or lease of export property.
A. Webb-Pomerene export association
B. manufacturer's export agent
C. export management company
D. complementary marketer
E. foreign sales corporation
Answer:
In some parts of the world, language is itself thought of as a social institution, often
with political importance. Which of the following countries best exemplifies the above
statement?
A. Australia
B. United States
C. France
D. Mexico
E. Switzerland
Answer:
Which of the following indicates the exportability status of an item based on the
ECCN?
A. Commerce Control List
B. Entity List
C. Common List
D. Priority Export List
E. International Trade List
Answer:
Which of the following refers to two or more participating companies joining forces to
create a separate legal entity to facilitate doing business in the international arena?
A. Indirect exporting
B. Franchise
C. License arrangement
D. Joint venture
E. Direct investment agreement
Answer:
James Barker is the marketing manager of a firm with small international sales volume.
He is looking for a middleman who can take responsibility for promotion of the
company's products, credit arrangements, physical handling, and market research. Also,
the middleman must be able to provide information on financial, patent, and licensing
matters. In addition, the middleman should agree to work under the name of the firm.
Which of the following types of middlemen would be the best choice for Mr. Barker if
he wants to meet his objectives?
A. A manufacturer's export agent
B. An export merchant
C. A trade representative
D. An export management company
E. A complementary marketer
Answer:
Companies from _____ lead in foreign investment in the United States.
A. Kingdom of Saudi Arabia
B. Japan
C. the Netherlands
D. the United Kingdom
E. Canada
Answer:
_____ has long been considered the most effective nontariff barrier to the Japanese
market.
A. Population in Japan
B. Distribution in Japan
C. Culture in Japan
D. Import and export procedures in Japan
E. Intense competition in Japan
Answer:
Which of the following statements is true of the reliability of secondary data while
conducting market research?
A. The data in less developed countries are particularly prone to being less positive in
nature when reported by these countries.
B. Reliability of data remains unaffected by the tax structures prevailing in countries.
C. Official statistics are sometimes too optimistic, reflecting national pride rather than
practical reality.
D. Economic data about less developed countries are more reliable when reported by
these countries.
E. Willful errors in the reporting of marketing data are predominantly absent in most
industrialized countries.
Answer:
This region in China includes three cities of over 5 million inhabitants (Hong Kong,
Guangzhou, and Shenzhen); five cities with more than 1 million inhabitants (Zhuhai,
Huizhou, Foshan, Zhongshan, and Dongguan); and a number of cities that each contain
approximately half a million inhabitants, such as Macau. Identify the region.
A. Shanghai
B. Northeast China
C. Yangtze River Delta
D. The Greater Pearl River area
E. Taiwan
Answer:
_____ allows ESPN to fill visual real estateblank walls, streets, stadium sidingswith
computer-generated visuals that look like they belong in the scene.
A. Self-extracting archive
B. Princeton Video Imaging
C. High Definition Television
D. HighMAT (High Performance Media Access Technologies)
E. Conditional Access System
Answer:
In the context of management objectives and aspirations, which of the following is true
of an employee's personal life?
A. Max Weber held that some non-U.S. cultures emphasized profit over personal life.
B. Japanese work ethics are derived from the belief in paranormal events.
C. Ancient Greek thought considered work to be a desirable factor in one's life.
D. To the Japanese, personal life is company life.
E. McClelland opined that the standard of living enjoyed by an employee in the United
States originated from the hard-working Protestant ethic.
Answer:
The first meeting of the members of the ASEAN+3 was devoted to devising a system
whereby the member countries could:
A. defend their currencies against future attack.
B. improve the multilateral trade.
C. keep inflation under check.
D. acquire nuclear technology.
E. improve agricultural production.
Answer:
Which of the following is the most critical difference between domestic marketing and
international marketing?
A. The difference in marketing principles being followed
B. The different concepts of marketing
C. The difference in marketing theories being followed
D. The environment in which marketing plans must be implemented
E. The basic processes used to market products and services
Answer:
Which of the following is the best way to stimulate economic development and growth
from within developing countries?
A. Imposing embargoes
B. Encouraging governmental regulations
C. Restricting immigration
D. Increasing tariffs on exports
E. Encouraging networked entrepreneurial activities
Answer:
Which of the following events is one of the pivotal factors behind the wariness of the
Chinese leadership toward foreign influences in general, and religious movements in
particular, even today?
A. The Boxer Revolution
B. The Satsuma Rebellion
C. The Nanjing Rebellion
D. The Hong Kong Revolution
E. The Taiping Rebellion
Answer:
Which of the following is true of governments as social institutions?
A. Governments influence thinking and behavior through the enforcement of a variety
of laws affecting consumption and marketing behaviors.
B. Compared with the early and direct influences of family, religion, school, and the
media, governments hold relatively more sway.
C. Americans increasingly complain about the detrimental effects of the government on
American culture.
D. Governments influence all aspects of the culture except for consumer behavior.
E. Governments are the first social institution a person is exposed to outside his or her
home in all cultures.
Answer:
Which of the following countries has been identified by the Department of Commerce
as a BEM (big emerging market)?
A. Philippines
B. Egypt
C. Venezuela
D. Mexico
E. Nicaragua
Answer:
What is happening in BEMs today is analogous to what happened in:
A. Saudi Arabia in the 1800s.
B. India during the rule of the British Empire.
C. Russia after the fall of the Czar.
D. Europe after World War II.
E. Iraq between 1890 and 1990.
Answer:
When compared to people operating on P-time, people operating on M-time:
A. follow looser time schedules.
B. are more deeply involved with individuals.
C. are not bound by deadlines and time schedules.
D. are more likely to blame external factors for their lateness.
E. tend to concentrate on one thing at a time.
Answer:
In _____ translation, more than two translators are used for the back translation; the
results are compared, differences discussed, and the most appropriate translation
selected.
A. parallel
B. recentering
C. linear
D. random
E. back
Answer:
One of the first factors that gave the European Union an edge over others in the process
of becoming a common market was:
A. a similarity in agriculture and monetary policies.
B. a similarity in political systems.
C. a similarity in languages.
D. a well-developed transportation network.
E. a common affiliation toward communism.
Answer:
Cultural empathy involves:
A. being subservient to a superior culture.
B. understanding another culture and not be antagonistic.
C. believing that the people of inferior cultures should be enlightened.
D. having the attitude that one's own culture is superior to others.
E. being hostile to one's own culture and adopting a new culture.
Answer:
The Czech Republic, Hungary, the Slovak Republic, and Poland have become members
of the _____.
A. UNDP
B. OECD
C. ASEAN
D. LAIA
E. APEC
Answer:
Compared to the foreign environment variables, which of the following uncontrollable
variables is least likely to affect a domestic marketer?
A. Political forces
B. Competitive structure
C. Economic climate
D. Cultural forces
E. Legal forces
Answer:
Which of the following licenses is required for products exported from the United
States?
A. International or bilateral license
B. General or a validated license
C. Single license
D. Exporter or third-party license
E. Shipment license or agent license
Answer:
Assuming that an international marketer has produced the right product, used the proper
channel of distribution, and promoted the goods correctly, the effort is most likely to
fail if the international marketer fails to:
A. inform the host government about all its marketing objectives.
B. set the right price for the goods or services.
C. set the import tariff for the goods or services.
D. form a joint venture in order to sell the product.
E. work on a franchise basis in the country.
Answer:
_____ are expatriates from their own countries working for a foreign company in
another country.
A. Virtual expatriates
B. Native salespeople
C. Third-country nationals
D. Professional expatriates
E. Local nationals
Answer:
James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n) _____,
which according to him is tough to get through, but effort and patience could often lead
to success.
A. neutral market
B. maze
C. intelligence test
D. thicket
E. perseverance test
Answer:
