uses of funds spent on product failures but also to the time spent in unprofitable product
After analyzing current trends in the market, Stage Cinemas, a multiplex, increased the
number of movie screens to keep up with the increased demand and population growth.
However, due to the superficial nature of its analysis, it failed to focus on the needs,
tastes, and preferences of the public. This indicates that the firm had:
A. a lack of strong competition.
B. no obsolescence.
C. noncreative management.
D. a limited view of marketing.