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Effective reach is based on the idea that an advertising schedule is effective only if it
does not reach members of the target audience too few or too many times during the
media scheduling period.
Out-of-home (OOH) advertising is also known as outdoor advertising, and it is the
oldest form of advertising.
Marketing public relations messages are considerably more expensive than
advertisements.
The competitive parity method sets the budget by examining what competitors are
doing.
Traditional media production is paid with government or private funds while social
media production may not need be paid at all.
Discuss the six developments that have occurred in the past two decades that explain
the increase on spending for sales promotion.
Select any consumer product. Explain the best way to promote the product for the
awareness class, trier class, and repeater class.
The HEM perspective views consumers as pursuing objectives which allow them to get
the most for their money.
