1) When a foreign country expropriates an American corporation, the U.S. court can get
involved in arbitration.
2) Several Incoterms are known as “C-Terms” or “main-carriage” terms.
3) The term globaphobia is sometimes used to describe an attitude of hostility toward
trade agreements, global brands or company policies that appear to result in hardship
for some individuals or countries while benefiting others.
4) In 2009, Etisalat, a telecommunications company in the United Arab Emirates (UAE)
urged BlackBerry users to download a software upgrade; it turned out the upgrade
contained spyware.
5) In the broadest sense, a stronger Chinese currency, renminbi, should help rebalance
the global economy.
6) The U.S. Central Intelligence Agency publishes “The World Factbook” which
contains very useful global marketing information.
7) India is the world’s fastest growing cell phone market with the industry expanding at
a rate of 50% annually with 5 million new subscribers added every month. This is an
indication of continued private-sector growth.
8) After the research effort has zeroed in on potential markets, there is no substitute for
a personal visit to size up the market firsthand and begin the development of an actual
export marketing program.
9) The terms “parallel importing” and “gray marketing” mean the same thing.
10) If the product needs a strong local identification, it would be best to select an
international agency.
11) In Sweden, where the government controls two-thirds of all expenditures, resource
allocation is more “market” oriented than “command” oriented.
12) The key to a successful franchise operation is the ability to transfer company
know-how to new markets.
13) Although some food preferences remain deeply embedded in culture,plenty of
evidence suggests that global dietary preferences are converging.
14) For some consumer products such as cigarettes, soft drinks, and candy that have a
low per-unit cost, income is often a more valuable segmentation variable than
population.
15) Starbucks is building on its loyalty card and rewards program in the United States
with a smartphone app that enables customers to pay for purchases electronically. This
is an example of Market Penetration.