International advertisers use foreign national consumer magazines extensively because
they have dependable circulation figures.
Traditional channels in developing countries evolved from economies with a strong
dependence on imported manufactured goods.
A reason for the failure of marketing communications is that the message received by
the intended audience is not understood because of different cultural interpretations.
Acculturation refers to the process of becoming an agent of change by innovating.
The first phase of the international planning process is to adapt the marketing mix to
target markets.
In the context of social responsibility and environmental management, the United States
continues to be the world’s top pollution-causing nation.
Disputes relating to commercial transactions must be settled in courts and cannot be
settled informally.
One of the primary functions of a cartel is to control the market for its goods and
services.
Companies that use pricing to achieve marketing objectives are engaged in static
pricing.
Cultural barriers play a bigger role in services than in merchandise trade.
In the context of social responsibility and environmental management, the Basel
Convention identified safe dumping zones for hazardous wastes exported by developed
nations.
John refuses to buy Japanese products because he sees this as a way of selling out to a
nation known for its aggressive behavior. John is using a self-reference criterion to
make his decision.
For an American company, one of the disadvantages of recruiting a U.S. home-country
national for a foreign sales assignment is the cost of double taxation.
Industrial advertisers rarely use direct mail for advertising.
Which of the following is the most comprehensive multilateral agreement on
intellectual property to date and covers a full range of rights that are embodied in
current international agreements?
A. World Intellectual Property Organization Charter
B. Trade-Related Aspects of Intellectual Property Rights
C. Inter-American Convention Agreement
D. The Madrid Arrangement
E. Paris Agreement for the Protection of Industrial Property
A clothing company in Singapore which specialized in women’s clothing, had to modify
its clothes before introducing them to Iranian markets, to suit the needs of women in
that country. Women in Iran are expected to cover themselves completely. The company
mostly used opaque material and provided accessories like scarves. Which of the
following factors is dictating product adaptation in the above scenario?
A. Legal requirements.
B. Cultural requirements.
C. Technological requirements.
D. Economic requirements.
E. Climatic requirements.
Marketing strategy is judged culturally in terms of _____.
A. inclusion or exclusion
B. cultural intensity or cultural sublimity
C. acceptance, resistance, or rejection
D. sensitivity to the hidden aspects of culture in a society
E. speed, intensity, and degree of change required
If a company were to focus on market planning that involved specific actions and
allocation of resources, the company would be using _____ planning.
A. tactical
B. strategic
C. corporate
D. operational
E. synergistic
The washing machines marketed by Taichi failed in Asian markets as those countries
lacked the skills necessary to repair and maintain their products. Also, the washing
machines spares available in local markets were not compatible with these machines.
This product failure was a result of lack of attention by the company to the _____
component of the product.
A. core
B. design
C. packaging
D. support services
E. global
Pots and Pans Unlimited, a large U.S. kitchenware distributor, sells its inventory twice a
year to the American branch of CookWell, a large Vietnamese kitchen retailer.
CookWell, in turn, sells those products through its retail stores in Vietnam and
Thailand. Which of the following best describes the form of exporting that Pots and
Pans Unlimited is engaged in?
A. Contractual exporting
B. Indirect exporting
C. Multiple layer exporting
D. Parallel exporting
E. Synergistic exporting
Which of the following factors affects the choice of distribution channels?
A. Distance from manufacturer.
B. Language spoken in the target market.
C. Available distribution intermediaries.
D. Consumer literacy levels.
E. Country’s per capita income.
Which of the following best illustrates the political and legal issues faced by companies
because of their “alien status” when they attempt to do business in foreign countries?
A. A company doing moderate business in international markets because of violent
history of its home country.
B. A company being forced by the local government to share its core competencies in
order to continue doing business.
C. A product not being widely accepted in the foreign market because of its irrelevance
to the customers.
D. A company utilizing an identical promotional campaign it used in the domestic
country.
E. A company not succeeding in a foreign market because its product pricing is above
the purchasing power of the local customers.
Which of the following statements regarding the industrial goods market is true?
A. Industrial goods are marketed through the same channels as consumer goods.
B. Industrial goods are more standardized than consumer goods.
C. Industrial goods are meant for consumption by the buyer.
D. The industrial goods market is highly concentrated.
E. Marketing efforts in the industrial goods market are highly customized.
In the context of linguistic distance, which of the following languages is the most
distant from English?
A. French
B. German
C. Spanish
D. Arabic
E. Thai
The question of jurisdiction of U.S. law over acts committed outside the territorial
limits of the country has been settled by the courts through application of a
long-established principle of international law called the:
A. right of imminent domain.
B. legal transfer of power.
C. rights of foreign powers and citizens.
D. objective theory of jurisdiction.
E. McNeil Principle of International Law.
Which of the following is true about the present state of foreign businesses in most
developing countries?
A. Foreign investors are seen as vital partners in economic development.
B. Most developing countries discourage or forbid foreign investment.
C. Multinational firms are expropriated and charged with excessively high tariffs and
quotas.
D. Foreign investors are considered exploiters of resources.
E. Foreign investment is banned in most developing countries.
Which of the following is an unfavorable outcome of the usage of birth control pills?
A. Educational institutions are finding it tougher to fill in seats.
B. Midwifery, as a profession, is soon becoming extinct.
C. More men and women are opting for a “one-child family.”
D. Women are increasingly taking up job roles traditionally reserved for men.
E. Schools are forced to address issues like abstinence and condom distribution.
Of all the elements of the marketing mix, decisions involving which of the following
are those most often affected by cultural differences among country markets?
A. Price of the product.
B. Benefits offered by the product.
C. Services offered along with the product.
D. The place of offering the product.
E. Advertisement of the product.
As George Platt examines markets that might match his company’s investment
requirements, he is particularly struck by the fact that the European Community has an
extensive transportation network. This network seems to draw all the member nations
closer together. Which of the following critical factors for ensuring an effective
economic union is Mr. Platt most likely examining when reviewing transportation
networks?
A. Cultural factors
B. Trade factors
C. Political factors
D. Geographic proximity
E. Economic factors
At which of the following levels do cultural differences cause problems in international
business negotiations?
A. Economy
B. Values
C. Leadership
D. Motivation
E. Resources
A major disadvantage of _____ is that they can seldom afford to make the kind of
market investment needed to establish deep distribution for products.
A. export management companies
B. trading companies
C. import associations
D. global retailers
E. complementary marketers
Which of the following factors was primarily responsible for the excess production
capacity in the U.S. in the first half of the twentieth century?A. Technological
innovation revolutionized production during this time.
B. Many firms from other nations shifted their production facilities to the U.S.
C. Domestic demand was at a historic low and resulted in excess capacity.
D. Swelling labor supply of returning military after World War II.
E. Influx of migrant laborers from Europe and Japan.
Describe VERs.
In the context of the elements of culture, briefly discuss the concept of linguistic
distance.
Discuss the continuity problem associated with a channel of distribution.
How do approaches to complex negotiation tasks differ from Westerners and Asians?