One of the three variables,which affect the rate of diffusion of a product,is the product’s
degree of perceived newness.
The uncontrollable factors affecting international marketing are limited to political
forces, economic climate, and competitive structure.
The exchange permit can stipulate an unfavorable rate of exchange depending on the
desires of the government.
In the context of international sales management, a manager’s culture affects personnel
decisions.
A company Web site is the most important vehicle for selling industrial products,
reaching prospective customers, and marketing in most countries.
The manner in and amount which people consume, the priority of needs and wants they
attempt to satisfy, and the manner in which they satisfy them are functions of their
culture.
Which of the following is a type of domestic middleman?
A. Sole proprietors.
B. Export Management Companies.
C. Foreign distributors.
D. Lessors.
E. Joint ventures.
In the context of types of domestic middlemen, the WTO in 2003 ruled _____ to be in
violation of international trade rules, thus starting a major trade dispute with the
European Union.
A. foreign sales corporations
B. direct marketing partnerships
C. trading companies
D. export promotion companies
E. Webb-Pomerene export associations
_____ occurs when payments are extracted under duress by someone in authority from
a person seeking only what he or she is lawfully entitled to.
A. Extortion
B. Subornation
C. Lubrication
D. Larceny
E. Bribery
In _____ pricing, the firm is concerned only with the marginal or incremental cost of
producing goods to be sold in overseas markets.
A. full-cost
B. fixed-cost
C. variable-cost
D. demand-based
E. premium
Restrictions on cross-border data flows are most damaging to industries that:
A. are fragmented.
B. focus on domestic production.
C. generate revenue from the sale of physical products across borders.
D. rely on information transfers across countries.
E. are concentrated in nature.
An important dimension of quality is how well the product:
A. meets the specific needs of the buyer.
B. exceeds competitors’ products.
C. conforms to manufacturer’s specifications.
D. alters the marketing landscape.
E. saves time and labor.
Which of the following is true of the business community’s view about payoffs?
A. The decision to pay a bribe is ethical in the business world.
B. During the 1970s, the United States had strict laws against paying bribes in foreign
countries.
C. The Securities and Exchange Commissions requires all types of corporations to
report their expenditures.
D. Payoffs are restricted to the multinational companies headquartered in the United
States.
E. Many global competitors perceive payoffs as a necessary means to accomplish
business goals.
Why do terrorism experts predict multinational businesses will be targeted by terrorists
more frequently?
A. They are rich and powerful.
B. They are capitalists and are major contributors to the society.
C. They are less well defended.
D. They destroy and pollute the environment.
E. They are subterfuge for espionage agents.
_____ allows ESPN to fill visual real estate-blank walls, streets, stadium sidings-with
computer-generated visuals that look like they belong in the scene.
A. Self-extracting archive
B. Princeton Video Imaging
C. High Definition Television
D. Word of Mouth
E. Conditional Access System
Given the fact that NAFTA is now effective among the U.S., Mexico and Canada, an
American company which has its production plant in Sri Lanka will be willing to
relocate its production plant to Mexico mostly because:
A. it will improve the image of its goods.
B. Mexico has lower wages than Sri Lanka.
C. Mexico has better infrastructure than Sri Lanka.
D. moving goods from Mexico to the United States is cheaper and faster than moving
them from Sri Lanka.
E. workers in Mexico are more skilled than those in Sri Lanka.
Governments influence thinking and behavior through the:
A. enforcement of a variety of laws affecting consumption and marketing behaviors.
B. increasing of the literacy rate of the country.
C. adopting of a secular government with separation of the church and state.
D. supporting of a selected number of religious sects within the society.
E. promotion of egalitarian principles.
In _____ decision making, participation by middle management tends to be
deemphasized.
A. democratic
B. decentralized
C. decentralized committee
D. non-hierarchical
E. top-level management
Why are third-country nationals sought by American companies for their international
sales forces?
A. They transcend legal and cultural barriers.
B. They are knowledgeable about a country’s business structure.
C. They are able to speak several languages.
D. They cost less to maintain than a staff of expatriates.
E. They can lead a company better through unfamiliar referral networks.
Qualified and ambitious sales personnel refuse to take up foreign assignments for fear
of hampering their career development. This “out of sight, out of mind” fear is most
closely linked to the problems of:
A. conflict of interests.
B. acculturation.
C. skill redundancy.
D. variable compensation.
E. repatriation.
Which of the following falls on the minus side of the U.S. balance of payments?A.
Payments to the United States for insurance.
B. Payments of dividends and interest on investments abroad.
C. Return on capital invested abroad.
D. New foreign investments in the United States.
E. Spending by American tourists overseas.
What are the specific characteristics and skills that a company should look for when
selecting sales and marketing personnel for international marketing positions?
Discuss the features of Mercosur and its role in improving trade associations among
American nations.
Describe the popularity of a marketing orientation as compared to a product orientation.
What is complementary marketing?
Which of the following is an area that is considered critical in improving U.S. trade in
the context of the Omnibus Trade and Competitiveness Act?
A. Market access
B. Market availability
C. Exchange stability
D. Export restriction
E. Sustainability in trade
Discuss and compare the terms confiscation, expropriation, and domestication.
The United States and other countries require some products (automobiles in particular)
to contain a percentage of “local content” to gain admission to their markets. This is an
example of the stringent usage of _____ to restrict trade.
A. exchange permits
B. embargoes
C. blocked currencies
D. standards
E. antidumping penalties
In the context of organizing for global competition, what are the different patterns that
are found in multinational firms?
List the domestic environment uncontrollables that influence an international marketer.