Mary is a new international sales representative for an industrial supply company. She
will learn that the inherent nature of industrial goods creates a market where:
A. firms need to incur huge losses to expand their product base.
B. most of the production and sale of goods takes place in the domestic market.
C. product and marketing mix standardization are commonplace.
D. the demand for the goods produced is relatively predictable and stable.
E. the buyer only seeks satisfaction from the product.
Answer:
Which of the following statements reflects the decision-making style of the Americans
in business negotiations?
A. A business negotiation is an opportunity to develop a business relationship with the
goal of long-term mutual benefit.
B. The economic issues are the context, not the content, of the business negotiation
talks.
C. A business negotiation is a problem-solving activity, the best deal for both parties
being the solution.
D. Business issues are discussed at once, in no apparent order, and concessions are
made on all issues at the end of the discussion.
E. Interpersonal and interorganizational bonds take precedence over the bottom line in
business negotiations.