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Persuasion is the essence of marketing communications.
Brand managers are increasingly distributing samples online.
Discuss three things sales promotion can accomplish and three things sales promotion
cannot accomplish.
Billboard advertising of alcohol products is restricted under the Master Settlement
Agreement between the federal government and firms in the alcohol industry.
The advertising clearance process is a form of self-regulation undertaken by ad media
that takes place behind the scenes before a commercial or other advertisement reaches
consumers.
In terms of profitability, investing in advertising can be justified only if the incremental
revenue generated from the advertising effort exceeds the advertising expense.
Wholesalers and retailers pay greater carrying charges in holding inventories of large
quantities of forward-bought items.
