Big emerging markets are of major political importance within their regions.
A fundamental premise of Japanese ideology reflects the importance of individualism
and competitive spirit for economic progress.
When a marketing executive advertises his product in a newspaper, the newspaper acts
as a feedback channel.
High-context cultures score high on power distance and low on individualism.
When the marketing process in a country is in the commercial transition substage, the
only marketing function performed is physical distribution.
Effective advertising and proper positioning of products can help brands to amelioratea
less-than-positive country stereotype.
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis
that emphasizes the need for ethnocentrism.
The distinction between bribery and extortion depends on whether the activity resulted
from an offer or from a demand for payment.
Expatriates working in high-tax countries prefer direct income instead of fringe benefits
as part of their compensation package.
It is mandatory for importers who want to buy a foreign good to apply for a business
permit in that country.
Economically prosperous countries do not display strong nationalistic feelings.
Companies that rely on television infomercials and television shopping are restricted by
the limitations placed on the _____ of television commercials permitted when their
programs are classified as advertisements.
A. length and number
B. religious content
C. subliminal messaging
D. superlative description
E. ethnic derision
Which of the following best describes the current perception of geographical features
such as mountains in the context of economic growth in Europe?
A. They provide natural protection from potentially hostile neighbors.
B. They are impediments to efficient trade and communication.
C. They are natural landmarks that symbolize national treasure.
D. They are fortuitous blessings that provide a wealth of natural resources.
E. They are symbols of national heritage and history.
In some parts of the world, language is itself thought of as a social institution, often
with political importance. Which of the following countries best exemplifies the above
statement?
A. Australia
B. United States
C. France
D. Mexico
E. Switzerland
Creating good relationships with the popular press and other media to help companies
communicate messages to their publics-customers, the general public, and
governmental regulators-is the role of _____.
A. trade shows
B. direct selling
C. public relations
D. personal selling
E. sales promotion
Which of the following is one of the objectives of engaging in nontask sounding?
A. Determining if a client’s attention is focused on business.
B. Obtaining negative feedback on information supplied.
C. Draining information from one’s negotiation counterparts.
D. Handling objections.
E. Preventing loss of face.
In North Korea, foreign investors or producers are required to sell products at prices
stated by the North Korean government rather than letting market value and demand,
determine the prices.This implies that there is severe application of _____.
A. exchange controls
B. local-content laws
C. import restrictions
D. tax controls
E. price controls
Which of the following is an indicator of economic development?
A. Population expansion.
B. Expanding state ownership.
C. Extent of social overhead capital.
D. Social reformation.
E. Cultural diversity.
Which of the following is a controllable element for an international marketer?
A. Level of technology
B. Geography and infrastructure
C. Channels of distribution
D. Cultural forces
E. Structure of distribution
Which of the following is true of the ISO 9000 certification?
A. The ISO 9000 standards apply to specific products.
B. It guarantees that a manufacturer produces a “quality” product or service.
C. The series describes eight quality system models.
D. The ISO 9000 standards are a certification of the quality control system that a
company has in place.E. The ISO 9000s were originally designed by the International
Organization for Quality in the U.S.
The _____ effect refers to the possibility that the place of manufacture may affect
product or brand image.
A. plus or minus
B. polar
C. transfer
D. alteration
E. country-of-origin
Country-of-origin effect (COE) can be defined as any influence that the country of
manufacture, assembly, or design has on a consumer’s positive or negative perception of
a product. A company competing in global markets today manufactures products
worldwide; when the customer becomes aware of the country of origin, there is the
possibility that the place of manufacture will affect product or brand images.
In the context of global population trends, a nation needs a fertility rate of about 2.1
children per woman to be able to:
A. reduce its population.
B. maintain its population.
C. encourage immigration.
D. increase its population.
E. discourage immigration.
Which of the following is one of the tallest skyscrapers in Hong Kong today?
A. SunTrust Plaza
B. Jardine-Matheson Trading House
C. Vision Tower
D. Comcast Center
E. Aspire Tower
The Arab Gulf states, Egypt, and Morocco have worked out an agreement on the Gulf
Arabian Free Trade Area (GAFTA).
Which of the following can be used as a measure to manage volatility in industrial
demand in the domestic market?
A. Maintaining a narrow product line.
B. Gradually reducing prices.
C. Reducing advertising expenditures during booms.
D. Focusing on market share as a strategic goal.
E. Avoiding investment in foreign high-yield financial instruments.
Which of the following groups of negotiators are considered to be the most reticent
about giving information about themselves?
A. Israelis
B. Canadians
C. Germans
D. Americans
E. Chinese
When the Soviet Union dissolved, the _____ emerged and had 12 members that agreed
to a loose economic and political alliance with open borders but no central government.
A. European Trade Pact
B. Commonwealth of Independent States
C. Eurasian Alliance
D. Russian Confederation
E. Post-Soviet Bloc
Countries such as Germany allow for greater use of expatriates in international sales
forces. Which of the following is most likely to be the reason for this?
A. Germany is a member of the World Trade Organization.
B. Germany is a relationship-oriented culture.
C. The German language is easy to master.
D. Germany is an information-oriented culture.
E. Germany is a member of the European Union.
Which of the following is an advantage that a sales force consisting of local nationals is
likely to have over a sales force of expatriates?
A. They are more efficient in communicating with and influencing headquarters’
personnel.
B. They cost the firm less with respect to maintenance.
C. They are more knowledgeable about the company and its product line.
D. They have greater technical expertise.
E. They are less likely to accept any form of bribe.
Write a short note on the import-oriented distribution structure.
Which of the following emerged as a successor to the GATT following the Uruguay
Round of GATT negotiations?
A. International Monetary Fund
B. World Bank
C. European Services Forum
D. World Trade Organization
E. Association of Southeast Asian Nations
Compare the approaches of the Americans and the Japanese to the four stages of
business negotiations.
Discuss stability of governments and list the main political causes of instability in
international markets.
Which of the following sections of the balance-of-payments statement is a record of the
direct investment, portfolio investment, and short-term movement of cash and
technology to and from countries?
A. Current account
B. Capital account
C. Credit account
D. Receivables account
E. Reserves account
What are the arguments in favor of protectionism? Which of them are recognized by
economists?