The various dimensions, features, or benefits consumers look for in response to a
specific problem are called _____.
A. alternatives
B. choices
C. heuristics
D. evaluative criteria
E. motives
Which of the following statements is FALSE regarding consumer decisions and the
consumer decision process?
A. The decision process model provides useful insight into all types of consumer
purchases.
B. Consumer decisions are frequently the result of a single problem.
C. Consumer decisions are rational and functional; otherwise they do not involve
decisions per se.
D. Some consumer decisions result from the convergence of several problems.
E. Once the decision process begins, it may evolve and become more complex with
multiple goals.
Consumers acquiring product through mail, telephone, or computer orders is referred to
as _____.
A. outsourcing
B. outlet shopping
C. non-traditional shopping
D. in-home shopping
E. all of the above
Charles was examining his perception of himself as whom he would like to be. Charles
is examining his _____.
A. actual self-concept
B. ideal self-concept
C. private self-concept
D. social self-concept
E. present self-concept
Which of the following consumers are least likely to be able to use the information
provided by marketers?
A. men
B. women
C. those who are relatively disadvantaged in terms of education and income
D. baby boomers
E. professionals who are too busy to attend to the information
A person who shops a nicer store than normal because he or she is buying a gift is
influenced by the _____ characteristic of the situation.
A. physical surroundings
B. antecedent state
C. task definition
D. temporal perspective
E. none of the above
Which one of these factors is not true regarding glocalization:
A. Standardized marketing can offer a cost savings.
B. Uniformity is always possible.
C. Values and demographics require adapting to cultural differences.
D. An ad that appeals to some countries might be inappropriate in others.
E. All of these factors are true.
What was the MAIN reason consumers gave in a survey for why they don’t like
shopping in stores?
A. don’t like shopping
B. dealing with crowds
C. salespeople are poorly informed
D. parking and traffic
E. the time it takes to shop
A market researcher asked Carl about his recollection of a specific exposure event, such
as seeing an advertisement, or experience, such as driving or riding in an Acura
automobile, which was the brand the researcher was interested in. While Carl could not
recall a specific ad and has never traveled in an Acura, he seemed to “know” quite a bit
about this brand. Carl described the brand as “reliable,” “high-performance,” “luxury,”
and “expensive.” Which type of memory does this represent?
A. explicit memory
B. implicit memory
C. scripted memory
D. suppressed memory
E. subliminal memory
One basis for the concern over marketing to children is based on _____.
A. attribution theory
B. Piaget’s stages of cognitive development
C. the multiattribute model of cognitive development
D. dissonance theory
E. mental development theory
Which type of self-concept emphasizes personal goals, characteristics, achievements,
and desires?
A. primary self-concept
B. individual self-concept
C. interdependent self-concept
D. independent self-concept
E. connected self-concept
Which of the following is NOT an internal influence on organizational buyer behavior?
A. firmographics
B. organizational values
C. perception
D. motives
E. memory
Which of these categories is NOT part of the content of consumer learning?
A. consumer skills
B. learning skills
C. consumption-related preferences
D. consumption-related attitudes
E. all of the above are part of the content of consumer learning
Which decision rule establishes minimum required performance standards for each
evaluative criterion and selects the first or all brands that meet or exceed these
minimum standards?
A. conjunctive
B. disjunctive
C. lexicographic
D. elimination-by-aspects
E. compensatory
Eric and Elizabeth live together in the same apartment but are not married. According to
the Census Bureau, which type of household do they represent?
A. family household
B. blended household
C. nonfamily household
D. nontraditional household
E. nonconformist household
Which of the following statements regarding the masculine/feminine value is FALSE?
A. Basically, we live in a masculine-oriented world.
B. The roles of women are changing and expanding throughout much of the world.
C. Women in South Korea frequently participate more in sports and exercise than men.
D. Many Japanese women feel guilty preparing frozen vegetables in a microwave rather
than preparing fresh vegetables.
E. Traditional and modern segments with regard to this value exist simultaneously in
many cultures, so marketers must adapt not only across but within cultures.