1) Rugman and D’Cruz’s development of the flagship model was influenced by their
study of Japanese keiretsu.
2) Nations referred to as MINTs, which hold great potential marketing opportunities,
are Mexico, India, Nigeria, and Turkey.
3) In China, regulations require foreign franchisers to directly own two or more stores
for a minimum of one year before franchising.
4) If interaction between two variables is desired, factor analysis can be used to
transform large amounts of data into manageable units.
5) Suppose the Japanese yen is weak in relation to the U.S. dollar. Rather than stressing
price benefits, Japanese companies exporting to the U.S. should emphasize quality
improvements and after-sales service.
6) In the United States bridal gowns are white in color whereas in many countries they
are red in color. White is considered as a color of mourning in many Asian countries.
7) The central concept of the strategic intent model of competitive advantage is an
obsession of winning.
8) Both the spoken and unspoken aspects of language are included in the broader
linguistic field of semiotics, which is the study of signs and their meanings.
9) In the long run, an organization derives its global competitiveness from its ability to
bring high-quality, low-cost products to market faster than its competitors.
10) Foreign investment can take the form of minority or majority shares in joint
ventures, minority or majority equity stakes in another company, or outright acquisition.
11) Before executives at Ben & Jerry’s Homemade launched their ice cream in the
United Kingdom, the company conducted extensive research to determine whether the
package design effectively communicated the brand’s ‘super premium” position. This is
an example of dual-extension strategy.
12) Although Bangladesh is categorized in the low-income countries, they have genuine
market opportunities, particularly in the garment industry.
13) Avon Products uses both acquisition and joint ventures to enter developing markets.
14) Due to the European Commission’s regulation, McDonald’s cannot give away soft
plastic toys with its Happy Meals in Europe.
15) The value network for the personal computer industry is not different from the
value network for mainframe computers.
16) Research has shown that exporting is essentially a developmental process that can
be divided into several stages.