The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture,
identified by Geert Hofstede, focuses on assertiveness and achievement.
In the United States, a patent reverts to public domain if it is not produced within a
specified period.
Generally, the traits that make for successful sales representatives in the United States
are important in other countries as well.
Incorrect decisions taken in Phase 2 of the international planning process lead to
products inappropriate for the intended market or costly mistakes in pricing,
advertising, and promotion.
Quotas strictly permit importing on a case-by-case basis.
Using newspapers or magazine ads as a channel of communication when the majority
of the intended users are illiterate, is an example of ineffective _____ in the
communications process.
A. feedback
B. media channel selection
C. noise
D. market selection
E. message selection
The _____ is the European Union’s Supreme Court.
A. International Court of Justice
B. European Court of Justice
C. International Criminal Court
D. European Common Judicial Council
E. European Security Council
Which of the following is true of virtual expatriates?
A. They stay in hotels, make long visits to the foreign country to which they have been
assigned, and maintain their families at home.
B. They are expatriates working in a foreign country for a short period of a year.
C. They are expatriates from their own countries working for a foreign company in a
third country.
D. They are essentially professional expatriates, working abroad in country after
country.
E. They are usually more knowledgeable about the foreign country’s business structure
and systems.
The _____ is the decision-making body of the European Union and can enact into law
all proposals by majority vote except for changes in tax rates on products and services,
which require unanimous vote.
A. United Nations
B. World Trade Organization
C. European Commission
D. Commonwealth of Independent States
E. Council of Ministers
Which of the following is one of the advantages of a sales force consisting of expatriate
sales representatives?
A. They possess greater technical training.
B. They transcend cultural and legal barriers.
C. They cost less to maintain in a foreign location.
D. The cultural gap can be easily narrowed.
E. They have a better understanding of distribution channels.
Which of the following questions should be asked by a marketing researcher when
trying to establish the reliability of secondary data sources in the international arena?
A. How much does the data cost?
B. What language is used in the host country?
C. Does the host country’s government encourage marketing research?
D. For what purposes were the data collected?
E. Was the data available on the Internet?
The exporter is responsible for selecting the _____ which leads to a description in the
Commerce Control List (CCL), which indicates the exportability status of the item.
A. Entity List Number
B. Priority Number
C. Export License Number
D. Trade Regulations Number
E. Export Control Classification Number
A _____ of nations is a voluntary organization providing for the loosest possible
relationship that can be classified as economic integration.
A. conglomerate
B. community
C. commonwealth
D. proprietary colony
E. trade association
The exchange permit can stipulate:
A. the quantity of goods that can be exchanged for a particular sum of foreign currency.
B. the number of parties that can be involved in an exchange transaction.
C. the amount to be exchanged to be deposited in a local bank for a set period.
D. the parties involved to declare collaterals to avail of exchange permits.
E. the number of times one party can avail of exchange permits.
Understanding one’s own culture requires additional study as:
A. self-criticism is not easy to build when studying one’s own culture.
B. much of the cultural influence on market behavior is at the subconscious level.
C. the cultural traits in one’s own country are complex and not internalized.
D. international trade treaties mandate that managers have extensive cultural knowledge
of their own country.
E. cultural influence on one’s own market behavior is generally minimal and
insignificant in the long run.