In the context of international business negotiations, age and experience are known to
affect the negotiation behaviors of individuals.
The form of law found in the United States and England is classified as civil or code
law.
In international marketing, the greatest problem in sampling stems from the lack of
adequate demographic data and available lists from which to draw meaningful samples.
The Mexican attitude toward their American neighbors may be summed up in the
statement-“Geography has made us neighbors, tradition has made us friends.”
In Phase 2 of the international planning process, the results of the analysis frequently
indicates that the marketing mix would require such a drastic adaptation that a decision
not to enter a particular market is made.
Which of the following is characteristic of Stage 2 of Rostow’s five-stage model of
economic growth?
A. Industrial demand is mainly associated with natural resources extraction.
B. The goods demanded relate to equipment and supplies to support manufacturing.
C. The focus is more on low-cost manufacturing of a variety of consumer and some
industrial goods.
D. The focus is on design activities and the development of manufacturing techniques.
E. Infrastructure development is a primary requirement in the economy.
Which of the following is the reason for the fact that continual training is more
important in foreign markets than in domestic ones?
A. Slow adaptation of foreign markets to innovative products.
B. Technological inferiority of domestic cultures.
C. The need to establish the superiority of domestic cultures.
D. Lack of technical knowledge among foreign salespersons.
E. Lack of routine contact with the parent company.
Which of the following methods is considered most effective while resolving disputes
with Chinese business partners?
A. Arbitration
B. Conciliation
C. Coercion
D. Litigation
E. Criminal suits
What do barter houses do?
A. Specialize in trading goods acquired through barter arrangements.
B. Acquire goods from producers in other countries through barter arrangements.
C. Buy and hold bartered goods for resellers.
D. Insure any barter goods.
E. Auction bartered goods for sellers.
In the international communications process, during _____, the message from the
source is converted into effective symbolism for transmission to a receiver.
A. transmitting
B. scrambling
C. standardizing
D. decoding
E. encoding
Which of the following is true of an expatriate sales force?
A. In relationship-based cultures, an expatriate sales force proves to be most efficient.
B. An expatriate sales force is unsuitable when a company wants to sell
high-technology products.
C. An expatriate sales force is found to be lacking in knowledge regarding the product
line of the company.
D. Information-oriented cultures do not respond favorably to an expatriate sales
force.E. When selling requires an extensive background of information, an expatriate
sales force is the best choice.
Essentially, a free trade area (FTA) provides its members with:
A. political union
B. a mass market without barriers among partner countries.
C. a regional cooperation for social development.
D. customs unionization.
E. an international market place without customs duties.
When all else fails in an international commercial dispute, the final step is:
A. conciliation.
B. to encourage one’s government to force the other party to comply.
C. to restart the arbitration process.
D. litigation.
E. coercion.
Sixty percent of the Japanese population lives in the _____ market area, which
essentially functions as one massive city.
A. Tokyo-Nagoya-Osaka
B. Komaki-Tokoname-Kariya
C. Nagoya-Handa-Seto
D. Nishio-Okazaki-Inazawa
E. Inuyama-Nisshin-Takahama
The success achieved by firms when they take their inventions to market is referred to
as _____.
A. conversion-ability
B. product penetration
C. diffusion
D. marketization
E. mass customization
In which of the following stages of international marketing involvement, companies
primarily focus all their operations and production to service domestic market needs,
even though they have a permanent productive capacity devoted to the production of
goods to be marketed in foreign markets?
A. No direct foreign marketing
B. Infrequent foreign marketing
C. Regular foreign marketing
D. International marketing
E. Global marketing
The Harry Johnson Tractor Company wishes to expand its presence in the Eastern
European countries. Toward that end, it has selected the countries where it will market
its products. It has also selected a mode of entry. It is now in the process of
implementing specific plans. Which of the following phases of the international
planning process is the Harry Johnson Tractor Company currently in?
A. Phase 1
B. Phase 2
C. Phase 3
D. Phase 4
E. Phase 5
What are the various factors that promote the economic growth of NICs?
What is a foreign sales corporation?
What should be the nature of a training program for international marketing personnel?
What are the criteria for selecting international business negotiators?
What was the most apparent reciprocal impact of the foreign economic assistance given
by the United States?A. European countries formed an alliance to counter the OPEC
countries’ clout.
B. European countries formed an alliance to counter the OPEC countries’ clout.
C. All recipient countries appointed Americans to manage their central banks.
D. Purchases of U.S. agricultural products, manufactured goods, and services by the
recipient countries increased.
E. Distribution of economic power and potential became more uneven.
In the context of planned and unplanned cultural change, discuss the methods used by
marketers to overcome resistance to change in an international marketing scenario.
What are the four forms of law and what are the heritages linked to these forms of law?
Briefly explain the benefits of global marketing.