The Commonwealth of Independent States is:
A. a political alliance with a central government.
B. an economic and political alliance with open borders and no central government.
C. an economic and political alliance with closed borders and a federal government.
D. a federation of many states.
E. a supranational organization similar to the old European community.
Answer:
Which of the following is an advantage of hiring local nationals in the sales force?
A. They are more efficient in communicating with and influencing headquarters’
personnel.
B. They are more knowledgeable about a country’s business structure and systems.
C. They add to the prestige of the product line in the eyes of foreign customers.
D. They are likely to have superior technical expertise.
E. They do not accept any form of bribe.
Answer:
In the context of international business negotiations, objectivity is key for negotiators
working in China.
Answer:
Which of the following sources of energy provides the preponderance of energy in
much of the underdeveloped world?
A. Nuclear power
B. Human labor
C. Wind energy
D. Geothermal power
E. Fossil fuel
Answer:
Which of the following Asian countries was the first to move from a status of
developing country to a newly industrialized country?
A. Japan
B. Thailand
C. South Korea
D. Malaysia
E. Sri Lanka
Answer:
A name, term, sign, symbol, design, or combination used worldwide to identify goods
or services of one seller and to differentiate them from those of competitors is called a
_____.
A. copier
B. copymark
C. global brand
D. brand’s equity position
E. brand jingle
Answer:
Chile, Brazil, Mexico, South Korea, Singapore, and Taiwan are examples of _____
countries.
A. least-developed
B. Third World
C. underdeveloped
D. newly industrialized
E. closed economy
Answer:
The World Bank estimates that five countries whose share of world trade is barely
one-third that of the European Union will, by 2020, have a 50 percent higher share than
that of the European Union. _____ is one of the countries included in this list.
A. Canada
B. Nigeria
C. Netherlands
D. Indonesia
E. Zimbabwe
Answer:
Why do terrorism experts predict multinational businesses will be targeted by terrorists
more frequently?
A. They impose export controls on the underdeveloped nations.
B. They are the major cause for political sanctions against Arab nations.
C. They are less well defended than government targets.
D. They destroy and pollute the environment.
E. They are subterfuge for espionage agents.
Answer:
In the context of distribution patterns, the rate of change in retailing around the world
appears to be directly related to the _____.
A. literacy rate
B. rate of inflation
C. population growth
D. speed of economic development
E. currency exchange rate
Answer:
Which of the following statements reflects the American notions of the importance of
objectivity?
A. American business is the hotbed of nepotism.
B. Americans place emphasis on economics and performance rather than people.
C. In business, favoritism matters and it is key to a successful negotiation.
D. Americans have little regard for decisions based upon the bottom line.
E. American business is heavily skewed against meritocracy.
Answer:
Adam, a hairstylist at a salon in Seattle, styles his customers in various ways. His work
looks different on different people even though he has styled all of them. This unique
character of a service that is unique for every customer as it is individually produced is
referred to as ______.
A. tangibility
B. separability
C. durability
D. heterogeneity
E. divisibility
Answer:
Which of the following is true regarding the stages of international marketing
involvement?
A. A firm essentially progresses through the stages in a linear order.
B. The international marketing stage is a direct result of temporary surpluses caused by
variations in production levels or demand.
C. A larger home market with a smaller production base favors internationalization.
D. A firm may be in more than one stage simultaneously.
E. At the global marketing level, a firm focuses on market segmentation based on
geographical borders.
Answer:
Which of these levels of economic integration has no restrictions on internal trade and
free flow of capital among member nations and lacks only political unity to become a
political union?
A. Common market
B. Free trade area
C. Regional cooperation group
D. Customs union
E. Preferential trade agreement
Answer:
Which of the following leaves sellers in a position where most of the problems of
international commercial finance work to their disadvantage?
A. Letters of credit
B. Dollar drafts
C. Forfaiting contracts
D. Cash in advance agreements
E. Open accounts
Answer:
In _____, usually a large number of respondents are asked to reply, either verbally or in
writing, to structured questions using a specific response format or to select a response
from a set of choices.
A. quantitative research
B. a focus group interview
C. descriptive research
D. an in-depth interview
E. explanatory research
Answer:
A company that views pricing as a static element in a business decision most probably:
A. places a high priority on foreign business.
B. sets prices to achieve specific objectives such as targeted return on profit.
C. views export sales as active contributions to sales volume.
D. views domestic sales as an insignificant source of revenue.
E. exports only excess inventory.
Answer:
Which of the following is the most significant factor affecting the international market
for industrial goods and services?
A. The foreign exchange market
B. Political conditions
C. The degree of industrialization
D. The level of domestic competition
E. Global warming
Answer:
Americans often make the mistake of going it alone against a greater number of
foreigners in business negotiations. Which of the following factors can be attributed to
this behavior of the Americans?
A. Collectivism
B. Chivalry
C. Information-orientation
D. Pragmatism
E. Independence
Answer:
In the context of the elements of culture, rituals are patterns of behavior and interaction
that are:
A. learned and repeated.
B. scientifically verified for effectiveness.
C. enforced by governments.
D. the same across all cultures.
E. universally accepted as proper behavior.
Answer:
_____ is China’s third largest industrial city after Shanghai and Beijing.
A. Wuhan
B. Chengdu
C. Qingdao
D. Tianjin
E. Kaohsiung
Answer:
Which of the following may best explain why the Japanese have such strong loyalty
toward their companies?
A. Zen philosophy
B. Taoism
C. Confucian philosophy
D. Buddhism
E. Bushido philosophy
Answer:
In the context of inventive international negotiations, which of the following is an
obstacle to invention for Japanese society?
A. Individualism
B. Civility
C. Frankness
D. Hierarchy
E. Relative integration
Answer:
Which of the following is true of the differences in values that affect international
negotiations?
A. Negotiators from countries such as Mexico or Spain remain personally unaffected by
negotiation outcomes.
B. The concept of objectivity predominantly takes a front seat in Hispanic or Chinese
cultures.
C. In most places in the world, particularly in collectivistic and high-context cultures,
personalities and substance are separate issues.
D. The concept of family control does not apply to businesses in Spain, Mexico, and the
Philippines.
E. Long-term reciprocity is usually the basis of commercial interactions in China.
Answer:
_____ is a nontariff barrier that was specifically designed to prevent foreign producers
from using predatory pricing to take control of U.S. markets.
A. Quota
B. Embargo
C. Blocked currency
D. Antidumping law
E. Exchange permit
Answer:
Groups of countries that seek mutual economic benefit from reducing interregional
trade and tariff barriers are called:
A. multilateral economic associations.
B. cartels.
C. multinational market regions.
D. trade associations.
E. political and cultural associations.
Answer:
Which of the following actions must be taken by a negotiator before international
negotiations begin?
A. Asking questions on specific areas of the deal
B. Planning concession strategies
C. Making concessions before reaching an agreement
D. Rushing the foreign negotiator to come to a decision
E. Relying only on information obtained from external sources
Answer:
Which of the following should ideally be the first step in the settlement of a dispute?
A. Using the strategy of conciliation
B. Engaging in arbitration
C. Coercing the other party
D. Placating the injured party
E. Initiating a litigation
Answer:
The Red Lobster, a restaurant, considers opening branches in China. However, the
restaurant’s labor union feels that since accepting tips by wait-staff is considered in bad
taste in China, they will face considerable loss. Therefore, they demand to know how
employees would be compensated for this since a great portion of a typical wait-staff
person’s compensation comes in the form of tips. Which of the following barriers a
consumer services marketer faces in a foreign market is illustrated in this scenario?
A. Protectionism
B. Controls on transborder data flows
C. Protection of intellectual property
D. Cultural requirements for adaptation
E. Language translation barriers
Answer:
Analysis of which of the following factors is carried out in Phase 2 of the international
planning process?
A. Company character
B. Distribution
C. Situation analysis
D. Budgets
E. Standards
Answer:
The negotiation style of the Russians is found to be quite similar in many respects to
that of the:
A. Germans.
B. Japanese.
C. British.
D. Koreans.
E. Israelis.
Answer:
Godcare, an insurance firm based in California, had difficulties expanding their
operations to Asian markets as most of their target countries had strict regulations on
transferring the details of the customers among the different branches of the firm. The
company had to obtain an approval from its customers before sharing their personal
information with its branches in other countries. Which of the following barriers is most
likely to have affected the services of Godcare in the given scenario?
A. Protectionism
B. Control on transborder data flows
C. Protection of intellectual property
D. Cultural requirements for adaptation
E. Language translation barriers
Answer:
Of all the elements of the marketing mix, decisions involving which of the following is
most often affected by cultural differences among country markets?
A. Price of the product
B. Benefits offered by the product
C. Services offered along with the product
D. The place of offering the product
E. Advertisement of the product
Answer:
Unisys Corporation’s international marketing research calls for collecting and assessing
various types of information. Which of the following types of information is Unisys
Corporation most likely to be interested in if it gathers information related to ecology,
safety, and leisure time and their potential impacts on the division’s business?
A. Economic and demographic data
B. Cultural, sociological, and political climate
C. Overview of market conditions
D. Summary of the technological environment
E. Competitive situation
Answer:
_____ in countries can distort media choice by changing the cost ratios of various
media.
A. Advertising taxation
B. Language
C. Power distance
D. Cultural traits
E. Dialect
Answer: