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Manufacturers can avoid paying slotting allowances by investing in a pull strategy to
create consumer demand for their brands.
Compare and contrast the concepts of 'share of market (SOM)' and 'share of voice
(SOV),' and discuss the implications for advertising budgeting.
The persuasive power of an advertisement declining over time is referred to as wearout.
Google's AdSense program enables advertisers to run ads on other websites.
Feature articles are expensive to prepare.
