Which of the following statements is true about organizing the multinational company?
A. The integration of markets is forcing companies that wish to stay successful to
B. In determining whether or not to globalize a particular business, managers should
look first at their industry.
C. A multidomestic strategy, as a competitive strategy, is inherently more vulnerable to
risk than a domestic strategy or a global strategy.
D. Structure, management processes, and culture are some of the external factors that
facilitate a company's efforts to undertake a global approach to marketing strategies.
Rita is a purchasing agent who is looking for a supplier with whom her firm can build a
long-term, sole-sourcing relationship. She rates potential suppliers on the basis of how
efficiently they can fulfill the firm's supply needs and these ratings enable her to select
the best vendor. In the context of the organizational buying process, Tabatha is currently
in the _____ stage.
A. organizational need
B. purchase activity