When a researcher uses gender as a dummy variable in a study for a client, it is
important not to distort the findings by highlighting this fact in the final report and
presentation.
An in-depth interview has the advantages of allowing the interviewer to probe by
asking many additional questions. This leads to rich, sometimes revealing responses.
Parameter estimation is used to compare the sample statistic with what is believed to be
the population value prior to undertaking the study.
Title pages should always have the Roman numeral “I” at the bottom of the page.
Electronic test markets require consumers, who are members of a panel, to carry
identification cards.
Interviewer cheating occurs when the respondent intentionally misrepresents an
interviewer.
Pie charts are circles divided into sections that are useful for illustrating trends.
In bivariate regression analysis, t tests are used to test the significance of the slope and
the intercept of the multiple dependent variables.
CHARTS; PIE are the SPSS commands to create a pie chart.