1) A free trade area represents the most fully developed form of preferential trade
agreement among nations.
2) Despite the fact that Tesco is the largest supermarket chain in the United Kingdom, it
lags behind retailing giants Wal-Mart and Carrefour in terms of global presence.
3) Price sensitivity or purchase intention should be weighted more heavily than the
observations of purchasing patterns and related behavior.
4) Differentiated global marketing represents a more ambitious approach than
concentrated target marketing.
5) Localizing a Web site in native language can be done by translating a Web site from
the home-country language.
6) The Chinese government, alarmed by the free flow of information across the
Internet, closely monitors the content on Web sites that its citizens access.
7) In 1989, Jollibee, the most popular fast-food operator in the Philippines, got an
unexpected boost when the threat of a military coup prompted McDonald’s to
temporarily suspend operations.
8) Direct sensory perception such as seeing, feeling, hearing, smelling, or tasting is the
best way to know what is going on in a country rather than taking information from
secondary sources.
9) Marketers of domestically manufactured finished products may be forced to switch
to offshore sourcing of certain components to keep costs and prices competitive.
10) Economic Union stands at the top of the pyramid in the hierarchy of Preferential
Trade Agreements.
11) Despite talk of creating a Silicon-Valley-type development in suburban Moscow,
some observers have begun asking whether it is time to take the “R” out of BRIC.
12) The Coca-Cola Company recently began to address dietary and health needs in
low-income countries by developing Vitango, a beverage product that can help fight
anemia, blindness, and other ailments related to malnutrition.
13) Standardized print campaigns can be used for industrial products or for technology-
oriented consumer products such as Apple iPhone and iPad.
14) Food taboos, language, marriage, medicine, music, dancing, courtship, body
adornment, religious rituals, and residence rules are all examples of “cultural
universals.”
15) Blessed with a location near the equator, Ecuador’s cut-flower industry generates
hundreds of millions of dollars in sales each year.
16) In China, authorities have the power to dictate which songs can be marketed and
performed.
17) A company with a geocentric orientation views the world as a potential market and
strives to develop integrated global strategies.