1) The Toyota Production system (TPS) is based on two concepts. The first one is
Jidoka, which involves visualizing potential problems.
2) Coca-Cola, McDonald’s, Singapore Airlines, Mercedes-Benz, and Sony are a few of
the companies that have transformed local products and brands into global ones.
3) Many companies utilize corporate advertising which, despite the name, is generally
considered part of the PR function.
4) Although “culture shock” is a normal human reaction to the new and unknown,
successful global marketers strive to comprehend human experience from the global
point of view.
5) In an effort to facilitate exports, countries are designating certain areas as free trade
zones (FTZ) or special economic zones (SEZ).
6) Corporate social responsibility (CSR) refers to a company’s obligation to pursue
goals and policies that are in a company’s best interest.
7) Many consumers consider products with labels such as “Made in Bangladesh” and
“Made in Brazil” to be of inferior quality and value
8) “Sharia” and “haram” are important concepts in civil-code laws, which are
commonly practiced in Middle Eastern countries.
9) In addition to eliminating internal barriers to trade, members of a customs union
agree to the establishment of common external tariffs.
10) The advertising agencies can be thought of as “idea factories.”
11) A geographically dispersed company cannot limit its knowledge to product,
function, and the home territory.
12) Political risk is the possibility of a change in a country’s political environment or
government policy that would positively affect a company’s ability to operate
effectively and profitably.
13) Cybersquatting is the practice of registering a particular domain name for the
express purpose of reselling it to the company that should rightfully use it.
14) McDonald’s global marketing strategy is based primarily on local marketing mix
elements.
15) According to the worldwide revenue figures for 2010, Omnicom Group is the
world’s largest advertising organization.
16) Since GATT did not have enforcement power, and the process of dealing with
disputes sometimes stretched on for years, some critics referred to it as General
Agreement to Talk and Talk.
17) Benetton’s success in the global fashion industry illustrates the flagship model.
18) Sales agents are more expensive than full-time, in-country national sales
representatives.
19) The U.S. online advertising market is much bigger than Europe’s.
20) India’s Suzlon Energy has become a major player in the wind-turbine industry due
to an inefficient and inconsistent power distribution system.