Which of the following represents a severe limitation when the Internet is used for
primary research?
A. The cultural background of the respondents cannot be identified accurately.
B. The educational qualifications of the respondents cannot be identified accurately.
C. The respondents can assume false identity.
D. A sample universe composed solely of Internet respondents represents a potential
bias.
E. Using the Internet for primary research is the most expensive way of conducting
primary research.
Which of the following organizational structures is the most extensive of those usually
adopted by companies?
A. Pyramid structure.
B. Geographical division structure.
C. Hierarchical structure.
D. Global product division structure.
E. Matrix structure.
In the context of international marketing, most expatriate failures are caused by a lack
of:
A. management skills.
B. technical skills.
C. an understanding of cultural differences.
D. knowledge of the product line.E. knowledge of the company.
Charging what the market will bear is a suggested strategy for IP-rich firms to make
money in China.
A _____ agreement eliminates all tariffs and other restrictions on internal trade, adopts
a set of common external tariffs, and removes all restrictions on the free flow of capital
and labor among member nations.
A. political union
B. Paris
C. regional cooperation for development (RCD)
D. customs union
E. free trade area (FTA)
Which of the following is considered to be one of the extraneous variables that affects
the rate of diffusion of an object?
A. The use of the internet in the diffusion process.
B. The age appearance of the innovation.
C. The number of marketing personnel dedicated to diffusion.
D. The method used to communicate the idea.
E. The shelf life of the diffusion object.
A(n) _____ duty is a flat charge per physical unit imported.
A. ad valorem
B. compound
C. prohibitive
D. alternative
E. specific
Improving economic performance, deciding how to limit political aspects, and deciding
about further enlargement are all the long-term challenges faced by the _____.
A. UN
B. WTO
C. European Union
D. OPEC
E. SAHK
The _____ initiates policy and supervises its observance by member states, and it
proposes and supervises execution of laws and policies.
A. United Nations
B. World Trade Organization
C. European Commission
D. Commonwealth of Independent States
E. Council of Ministers
Which negotiation tactic, according to foreign negotiators, is most useful when dealing
with Americans?
A. Offering cutbacks on deals.
B. Including higher-level executives in talks.
C. Providing lots of self-disclosures.
D. High first-offers, followed immediately with deeply discounted second-offers.
E. Taking time over the negotiations.
A Korean electronics company had to add detailed instructions regarding the repair and
replacement of its product to make it easy for the local consumers to maintain it. Which
of the following components of the product is being altered in the given scenario?
A. Support services component.
B. Design component.
C. Core component.
D. Packaging component.
E. Functional component.
________ in countries can distort media choice by changing the cost ratios of various
media.
A. Advertising taxation
B. Political structure
C. Power distance
D. Cultural traits
E. Technological development
Amy Sims has been assigned the task of preparing a marketing plan for her company
for the next year’s business activities. She knows that she should begin her plan by
examining the variables that she has some control over. These controllable variables
would include price, product, channels-of-distribution, and _____.
A. demand
B. political forces
C. competition
D. economic climate
E. promotion
The Webb-Pomerene Act of 1918 made it possible for American business firms to join
forces in export activities without being subject to which of the following acts?
A. The Sherman Antitrust Act.
B. The Federal Communications Act.
C. The Trade Commission Act.
D. The Food, Drug, and Cosmetics Act.
E. The Robinson-Patman Act.
_____ is one of the major barriers to effective communication through advertising.
A. Language
B. Jingoism
C. Technology
D. Religion
E. Power structure
Ben Grissom has decided to use information collected by the U.S. government in his
upcoming research project on cultural trends. This is an example of using a _____ data
source.
A. referential
B. secondary
C. tertiary
D. parallel
E. derived
With regard to consumer products, which of the following is the major limitation of the
Internet?
A. Knowledge of how to use the Internet.
B. Coverage of the Internet.
C. Government regulations on the use of the Internet.
D. Difficulty in tracking the effectiveness of advertisements on the Internet.
E. Cost of using the Internet.
The most universal survey research problem in foreign countries is the _____ barrier.
A. technological.
B. legal.
C. cultural.
D. literacy.
E. language.