Identify the correct statement about the per-unit expenditure approach of determining
A. It is popular because it views sales as a function of advertising.
B. It considers a percentage figure and applies it to either past or future sales.
C. It attempts to determine the retail price by using production costs as a base.
D. It is often based on the premise that advertising is defensive.
Monarch Inc. manufactures Kuddles fabric softener. The company uses the image of a
stuffed bear named Kuddles in television and print ads to promote its product. The bear,
which is used for the purpose of sales promotion, also appears on T-shirts and on
Monarch's official Website, an online interface that connects the company to its
customers. Recently, the Kuddle bear appeared as a spokesperson for a children's
literacy campaign sponsored by Kuddles fabric softener. In this scenario, Monarch is
combining all the aspects of marketing communication to present a consistent message
A. functional department planning
B. traditional marketing communication