Occupation, amount of income, and education are typical variables used as ________
measures of social class.
A) subjective
B) consumption
C) reputational
D) status
E) objective
Answer:
________ is the value associated with a preference for well-defined objectives and
completing tasks.
A) Goal orientation
B) Achievement
C) Variety
D) Conformity
E) Leadership
Answer:
Chuck Norris appears in social media for Era detergent, because he is tough on bad
guys and the detergent is tough on stains. If he does not mention his own personal
experience with the product, it is an example of a _________________________.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokescharacter
E) celebrity official
Answer:
In order to reduce ________, consumers can rationalize their purchase decision as being
wise, seek out advertisements that support their choice, try to “sell” friends on the
positive features of the brand, or look to known satisfied owners for reassurance.
A) post-purchase dissonance
B) emotionally charged states
C) defensive attribution
D) subjective norms
E) attitude formation
Answer:
When Joan got transferred to a new city, she went there ahead of the rest of her family
and independently shopped for and purchased a home for them to move into upon their
arrival. Joan’s role as the only decision maker in the house purchase makes it an
example of a ________.
A) husband-dominated decision
B) wife-dominated decision
C) joint decision
D) autonomic decision
E) heuristic decision
Answer:
Joanne and Juan have three children: Emma, Ava, and Joseph. They are an example of
a(n) ________.
A) empty nest
B) married couple
C) extended family
D) single-parent family
E) nuclear family
Answer:
Learning acquired by accident or without much effort is known as ________ learning.
A) intentional
B) instrumental
C) intrinsic
D) incidental
E) inexplicable
Answer:
________ can be thought of as the gift exchange that takes place between a giver and a
recipient.
A) Postpurchase evaluation
B) Loyalty programs
C) Gifting behavior
D) Permission marketing
E) Long-term commitment purchase
Answer:
ECOLITE MINI CASE: Ecolite is a new manufacturer of compact cars that run
exclusively on battery power and require no fossil fuels. Its advertising focuses on the
amount of carbon emissions that the Ecolite driver will avoid emitting compared to
comparable compact cars, and the positive impact that will have on the environment.
Ecolite has also put together a SuperGreen add-on package that includes additional
interior features, a portion of the proceeds of which are donated to the Arbor Day
Foundation. Ecolite has decided to advertise its new vehicle by offering them to car
rental agencies at a discounted price to enable people to drive the cars risk free and to
get them seen on the street. Ecolite has also provided vehicles to a popular television
show about models so the models will be seen driving the vehicles on the television
show and hired actors to pose as product users to provide information about the car as
they drive it around.
In the ECOLITE MINI CASE, when EcoLite hires actors to pose as customers telling
people about the car’s benefits, it is engaged in ________.
A) viral marketing
B) social marketing
C) covert marketing
D) deceptive advertising
E) an FTC violation
Answer:
Which of the following five segments, as characterized by the spectrum of green, is not
particularly concerned about environmental issues, and limits their green product
purchases to green products that are very conspicuous so they can be perceived as green
by others?
A) Alpha-Ecos
B) Eco-Centrics
C) Eco-Chics
D) Economically Ecos
E) Eco-Moms
Answer:
The ________ is the initiator of communication.
A) feedback
B) receiver
C) medium
D) message
E) sender
Answer:
Which of the following is a characteristic of a conformist?
A) They prefer wearing stylish clothing and pay attention to what others are wearing
B) They are inner-directed when it comes to ascertaining the right way to behave
C) They are not interested in fitting in during social gatherings
D) They behave the way they feel is right, regardless of what others might think
E) They are unlikely to change their mannerisms and approaches
Answer:
Which of the following determinants of customer satisfaction with online websites and
merchants while shopping online is characterized by an attractive site design; enjoyable
shopping at the site; and an inviting, comfortable site?
A) trust
B) engagement
C) network
D) interactivity
E) adaptation
Answer:
PARTY BEER MINI CASE: Party Beverages brews beer and specifically targets its
products to college students and young professionals. Its advertisements typically show
a group of young adults having fun and drinking Party Beer together, along with their
slogan “Without the right Beer, it’s just not a Party.”
In the PARTY BEER MINI CASE, Party Beverages’ advertisements suggest that Party
Beer will satisfy which step in Maslow’s hierarchy of needs?
A) power needs
B) achievement needs
C) social needs
D) ego needs
E) physiological needs
Answer:
Where are mobile advertisers spending most of their money?
A) banner ads
B) pop-up ads
C) search ads
D) sponsorships
E) games
Answer:
The American core value of ________ is central to the belief that people can always
improve themselves.
A) efficiency
B) progress
C) practicality
D) activity
E) success
Answer:
RYAN’S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but,
due to space and budgetary constraints, he recognizes that he will not be able to offer
the same variety and selection of products as does the local athletic mega-store, so he
has decided to focus specifically on runners. He stocks shoes and related gear for
runners, and maintains a staff that is knowledgeable and enthusiastic about running.
Ryan’s advertising campaign emphasizes his store’s high standard of customer service
and selection of products specifically tailored to meet the needs of the runner.
In the RYAN’S RUNNERS MINI CASE, which of the following is most likely to
represent the unique selling proposition at Ryan’s Runners?
A) Ryan’s Runners offers the widest selection of athletic shoes in town.
B) Ryan’s Runners is the price leader in running gear.
C) At Ryan’s Runners, runners can find high quality products and get recommendations
from employees who share their passion for running.
D) Ryan’s Runners is a place where all athletes can find all the equipment they need for
the sport of their interest.
E) all of the above
Answer:
________ are considered expert informal sources of information.
A) Salespeople
B) Consumer Reports
C) Opinion leaders
D) Spokespeople
E) Buzz agents
Answer:
Referral programs, which offer rewards to current members who convince others to
join, are an important element of ______________________.
A) friendship groups
B) shopping groups
C) virtual communities
D) advocacy groups
E) aspirational groups
Answer:
Trait theory is different from the Freudian and neo-Freudian movements mainly
because ________.
A) it is very recent
B) it is primarily quantitative
C) it is primarily qualitative
D) it is a very old theory
E) it is more subjective
Answer:
In ________ tests, the consumer is asked whether he or she has read a specific
magazine or watched a specific television show, and, if so, if he or she can remember
any ads or commercials seen, the product and brand advertised, and any notable points
about the offerings promoted.
A) brand loyalty
B) low involvement processing
C) recall
D) recognition
E) discrimination
Answer:
If Sarah has a cold and takes Advil, and her cold goes away, increasing the likelihood
she will take Advil if she has another cold, the removal of the unpleasant stimulus (the
cold) is an example of ________.
A) the central route to persuasion
B) copy testing
C) positive reinforcement
D) the peripheral route to persuasion
E) negative reinforcement
Answer:
CLOTHING MINI CASE: Outer Limits Outfitters is a Swiss company that makes
clothes for skiing and snowboarding. The company produces standardized lines of
clothing for sale at its retail outlets worldwide. In Switzerland,. Outer Limits’
advertising portrays the company as a distinctly Swiss brand. In other countries,
however, it creates localized advertising, using local actors and local scenery. Outer
Limits also makes substantial donations to regional natural preservation charities in its
various markets because it knows that natural conservation is very important to its core
consumers.
In the CLOTHING MINI CASE, Outer Limits Outfitters would be considered a(n)
________.
A) global brand
B) acculturated brand
C) subsidiary brand
D) national brand
E) local brand
Answer:
With regard to offensive advertising, ________ produced the most consumer
complaints.
A) images and words unsuitable for children
B) the very thin “ideal” figures in fashion advertising
C) perfectly tanned models
D) excessive alcohol consumption
E) the use of tobacco and cigarettes
Answer:
________ involves the transfer of values, product loyalties, or brand preferences from
one generation to another.
A) Intergenerational transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Family member socialization
Answer:
Gordon’s surveys of personal and interpersonal values included personal values and
interpersonal values. Which of the following is an example of an interpersonal value?
A) achievement
B) goal orientation
C) variety
D) recognition
E) routines
Answer:
Which representation of cognitive learning includes awareness, interest and evaluation,
trial and adoption?
A) Innovation Adoption
B) AIDA
C) Tri-Component
D) Generic Cognitive Learning
E) Innovation Decision Making
Answer:
When an ad for Everlast fitness equipment encourages bike riders to train harder and
states Everlast’s power packs enable them to recover faster from strenuous training, it is
focused on the individual rider’s quest for ________.
A) humanitarianism
B) freedom of choice
C) materialism
D) practicality
E) achievement
Answer:
Alice needs a new cell phone, but is anxious about which phone she should buy. Many
of her friends own popular phone models but complain about lost calls, short battery
life, and poor predictive text functionality. While she has identified several attractive
phone models, she doesn’t feel like she can really try the phones out in such an artificial
setting and is nervous that she might pick a phone that doesn’t work as well as she had
hoped. Alice perceives ________ associated with the purchase of a new phone.
A) financial risk
B) social risk
C) psychological risk
D) functional risk
E) time risk
Answer:
Motivation is produced by a state of tension, which exists as the result of ________.
A) peer pressure
B) environmental forces
C) satisfied desires
D) unrealized desires
E) unfulfilled needs
Answer:
Patek Phillippe watches are manufactured, packaged, and positioned in exactly the
same way regardless of the country in which they are sold, making Patek Phillippe a(n)
________.
A) local brand
B) hybrid brand
C) world brand
D) customized brand
E) intra-cultural brand
Answer:
SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is
recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who
are highly attuned to social risks associated with personal beauty products perceive
that Shimmer shampoo is a high quality shampoo formulation that won’t damage hair
and renders hair easy to manage and style. The company has recently come out with a
line of conditioners under the Shimmer brand name in the hope that consumers will
carry their perceptions of Shimmer shampoo over to the new line of conditioners.
In the SHAMPOO MINI CASE, the perceptions of consumers regarding Shimmer
shampoo constitutes their ________.
A) conditioned stimulus
B) conditioned response
C) unconditioned stimulus
D) unconditioned response
E) cognitive associative learning
Answer:
John has decided that he needs to switch cellular service providers because his cell
phone doesn’t work in his new apartment. Within the context of the model of consumer
decision making, this is an example of ________ need recognition.
A) hypothetical state
B) actual state
C) desired state
D) avoidance state
E) psychological state
Answer:
According to the principle of ________, consumers are likely to accept credit
personally for success and to attribute failure to others or to outside events.
A) subjective attribution
B) internal attribution
C) objective attribution
D) defensive attribution
E) external attribution
Answer:
________ suggests that attitudes develop as consumers look at and make judgments
about their own behavior.
A) Self-perception theory
B) Cognitive dissonance theory
C) Attribution theory
D) Buyer intention theory
E) Attitude theory
Answer: