Which of the following statements is FALSE regarding African American Internet
usage?
A. African Americans utilize mobile devices to access social media more than whites.
B. African Americans are more likely to access the Web for news and information, such
as general news, sports, health, and finances than the general population.
C. African Americans prefer a Black perspective on news and information.
D. The percentage of college-educated African Americans who use the Internet is the
same as the general population.
E. African Americans spend more time surfing per day compared with the general
population.
Jake is in the market for a new car. He’s looking at brands such as Mercedes, Lexus, and
BMW because he feels they tell other people that he’s successful in life. This is an
illustration of which value?
A. collectivism
B. youth
C. masculine
D. individualism
E. active
_____ occurs when a child learns appropriate, or inappropriate, consumption behaviors
by observing others.
A. Consumer training
B. Instrumental training
C. Modeling
D. Mediation
E. Parroting
What are the two basic forms of conditioned learning?
A. classical and operant
B. classical and iconic
C. iconic rote and modeling
D. analogy and metaphor
E. positive and negative
Which of the following statements is FALSE regarding Americans’
environment-oriented values?
A. Americans have long valued cleanliness.
B. Americans traditionally have not been very receptive to change.
C. American’s risk-taking orientation seems to be moving more toward taking risks.
D. Traditionally, nature was viewed as an obstacle.
Rudy is a product category manager for a major consumer packaged goods
manufacturer. Part of his job requires that he analyze a given product category and
logically determine where improvements could be made. Rudy has determined several
consumer problems this way. Which of the following best describes how Rudy
uncovers consumer problems?
A. activity analysis
B. intuition
C. product analysis
D. problem analysis
E. qualitative research
One study found that wedding gifts tend to be _____ while birthday gifts tend to be
_____.
A. expensive; inexpensive
B. inexpensive; expensive
C. fun; utilitarian
D. utilitarian; fun
E. large; small
Which of the following is an example of a federal law passed to facilitate direct
comparisons among alternatives?
A. Telephone Consumer Protection Act
B. Truth-in-Lending law
C. Federal Trade Commission Act
D. Wheeler-Lea Amendment
E. Just Noticeable Difference law
According to the media consulting group, SmartReply, the best text message programs
involve which of the following?
A. build an “opt-in” database
B. develop the text message “ad”
C. roll out the campaign
D. include a hook as to why they are being contacted, call to action, and an “opt-out”
E. all of the above
CARU and others are interested in the impact that the _____ of children’s advertising
has, as well as the ability of children to process advertising messages.
A. content
B. quantity
C. quality
D. tone
E. all of the above
The level of concern for, or interest in, the purchase process triggered by the need to
consider a particular purchase is known as _____.
A. personal involvement
B. product involvement
C. purchase involvement
D. enduring involvement
E. activated involvement
An advertiser that surrounds its ads with positive programming _____.
A. is tapping into the isolation effect
B. is basing their strategy on figure-ground theory
C. is utilizing adaptation level theory
D. increases the chances that their information is evaluated in a more positive light
E. none of the above
Which culture has traditionally valued the wisdom that comes with age?
A. American
B. Australian
C. British
D. European
E. Asian
Which approach to problem identification focuses on a particular activity such as lawn
maintenance?
A. activity analysis
B. product analysis
C. problem analysis
D. human factors research
E. emotion research
Which dimension of product performance relates to the physical functioning of the
product?
A. affective
B. direct
C. instrumental
D. attributional
E. consummatory