Which of the following is a provision of the commonwealth agreement signed by the
Commonwealth of Independent States?
A. To reject the powers of the old regimes
B. To keep the ruble but allow new currencies
C. To create disjointed control of nuclear weapons
D. To invalidate all Soviet foreign treaties and debt obligations
E. To avoid creating a European Union-style free trade association
Answer:
Which of the following factors is mainly responsible for a perceptual bias when
interpreting the characteristics of a product?
A. Too much product information
B. A shorter distribution channel
C. Market analyst’s self-reference criterion
D. Low number of product competitors
E. Authoritative product information of the market analyst
Answer:
_____ suffer(s) from issues such as difficulty in assessing taxes, unfair competition,
import duties, and privacy.
A. The radio
B. Direct mail
C. Magazines
D. Newspapers
E. The Internet
Answer:
Grameen Bank is a private commercial enterprise in _____.
A. Bangladesh
B. China
C. Japan
D. Sri Lanka
E. South Korea
Answer:
Ralph Richards has been attempting to solve a problem that his company has with a
contract default by the Dutch government. He has tried conciliation but the two parties
did not find any common ground on which they could begin a fruitful negotiation for
settlement. Which of the following is likely to be the course of action that both the
parties will try next?
A. Mediation
B. Informal settlement
C. Arbitration
D. Litigation
E. Coercion
Answer:
A _____ provides a selling service for a manufacturer, has a short-term relationship,
and operates on a straight commission basis.
A. manufacturers’ retail store
B. trading company
C. global retailer
D. manufacturer’s export agent
E. complementary marketer
Answer:
Which of the following provisions established the parameters of the creation of a
common currency for the European Union?
A. The Economic and Monetary Union provision of the Maastricht Treaty
B. The Single Currency provision of the Treaty of Rome
C. The Enhanced Cooperation provision of the Treaty of Utrecht
D. The Economic Union provision of the Treaty of Vienna
E. The Free Trade provision of the Anglo-Irish Treaty
Answer:
A company has a choice of four different modes of foreign market entry. Briefly
describe each of these modes.
Answer:
Which of the following questions should a marketing researcher ask when trying to
establish the reliability of secondary data sources in the international arena?
A. How much do the data cost?
B. What language is used in the parent country?
C. How long did it take to complete the survey in question?
D. How were the data collected?
E. What type of survey was used during data collection?
Answer:
Which of the following strategies was employed by the United States to regain its lost
market share for capital goods by the late 1990s?
A. Funding the communist nations
B. Restructuring its industries to be more lean and mean
C. Decreasing its exports and increasing its imports
D. Raising average U.S. tariffs on more than 20,000 imported goods by 60%
E. Provoking increased protectionism from other countries
Answer:
The primary goal of Phase 2 of the international planning process is to:
A. perform a preliminary analysis of a country.
B. perform a screening of the environment.
C. decide on a marketing mix according to the market segments.
D. perform a situation analysis for the country that has been selected for expansion.
E. implement action plans and measure performance.
Answer:
Which of the following kinds of market sectors is also known as the “new middle
class”?
A. The traditional sector
B. The modern sector
C. The rural services sector
D. The transitional sector
E. The agricultural sector
Answer:
Newly industrialized countries (NICs) differ from less-developed countries in that
NICs:
A. include Canada, the United States, and Germany.
B. attract insignificant or no foreign investment.
C. have per capita incomes that are lower than other developing countries.
D. have moved away from restrictive trade practices and instituted significant free
market reforms.
E. have shown slow industrialization and expansion of targeted industries.
Answer:
Which of the following commonly counterfeited products has the potential for doing
the greatest harm to the consuming public?
A. Toys
B. CDs
C. Pharmaceuticals
D. Software
E. Clothing
Answer:
_____ buy and register descriptive nouns, geographic names, names of ethnic groups
and pharmaceutical substances, and other similar descriptors and hold them until they
can be sold at an inflated price.
A. Patent trolls
B. Server farms
C. Domain name registries
D. Cybersquatters
E. Universal resource locators
Answer:
A _____ is an agreement between two or more countries to reduce or eliminate customs
duties and nontariff trade barriers among partner countries while members maintain
individual tariff schedules for external countries.
A. restricted trade area
B. noncooperation agreement
C. regional cooperation for development
D. tariff pact
E. free trade area
Answer:
Which of the following is the most probable reason a manufacturer would choose to
conduct its manufacturing operations in a third country?
A. To standardize middlemen margins
B. To reduce the credit risk of the seller
C. To increase the capital-labor ratio
D. To avoid antidumping duties
E. To reduce manufacturing costs
Answer:
Which of the following countries has the largest number of retailers?
A. United States
B. Argentina
C. China
D. Brazil
E. Japan
Answer:
At the most general level, the _____ represents the most important and comprehensive
trade agreement in history.
A. NAFTA
B. Amsterdam Treaty
C. MERCOSUR
D. WTO
E. ASEAN
Answer:
Which of the following countries is a member of the Latin American Integration
Association (LAIA, aka ALADI)?
A. Bahamas
B. Cuba
C. Nicaragua
D. Costa Rica
E. Honduras
Answer:
Which of the following is the single most important reason for expatriate
dissatisfaction?
A. Unsuccessful family adjustment
B. Cultural conflict in the foreign country
C. Noncooperation of foreign colleagues
D. Communication issues with home-country headquarters
E. Redundant skills in a foreign country
Answer:
Business customs can be grouped into:
A. rigid, flexible, and negotiables.
B. internals, externals, and consensual customs.
C. imperatives, electives, and exclusives.
D. national, foreign, and international.
E. unilateral, bilateral, and multilateral.
Answer:
A culture with a low _____ score is likely to reflect more egalitarian views.
A. Power Distance Index
B. Individualism/Collectivism Index
C. Distance from English Index
D. Uncertainty Avoidance Index
E. Masculinity/Femininity Index
Answer:
The first relationship activity in building a strategic alliance, where senior executives
leverage their personal networks is labeled as _____.
A. imaging
B. initiating
C. committing
D. dating
E. interfacing
Answer:
_____ are the primary outside source of aid for companies beset by the uncertainty of a
countertrade.
A. Trade unions
B. Barter houses
C. Industry associations
D. Swap centers
E. Satellite towns
Answer:
In the usual _____ procedure, parties select a disinterested and informed party or parties
to serve as a referee to determine the merits of the case and make a judgment that both
parties agree to honor under the law.
A. arbitration
B. informal settlement
C. conciliation
D. litigation
E. coercion
Answer:
Which of the following arrangements is undertaken when a firm wants to keep its
seasonal distribution channels functioning throughout the year?
A. Price skimming
B. Using the services of a trading company
C. Establishing a retail store
D. Using the services of an export management company
E. Complementary marketing
Answer:
The adoption of the euro has facilitated which of the following?
A. Increased complexity of online marketing
B. Elimination of parallel imports
C. Increase in European import tariffs by 60 percent
D. Easily recognizable price differentials
E. Decrease in the toughness of market competition in Europe
Answer:
_____ is a subject area that should be on the checklist of criteria for evaluating
middlemen servicing a market.
A. Flexibility
B. Hypersensitivity
C. Cultural empathy
D. Productivity
E. Breadth of knowledge
Answer:
Exporting countries primarily agree to voluntary export restraints (VERs) to:
A. minimize exposure in the importing country.
B. reduce market competitiveness.
C. avoid stiffer quotas being set by the importing country.
D. take over local industries of the importing country.
E. avoid criminal prosecution.
Answer:
Unisys Corporation’s international marketing research calls for collecting and assessing
various types of information. Which of the following types of information is Unisys
Corporation most likely to be interested in if it conducts a general noneconomic review
of conditions affecting the division’s business?
A. Monetary and demographic data
B. Cultural, sociological, and political climate
C. Overview of market conditions
D. Summary of the technological environment
E. Competitive situation
Answer: