Devon Inc. first marketed Silky Soft as a brand of body lotion to compete with other
similar body lotions in the market. Owing to mixed responses to the product, Devon
promotes its Silky Soft lotion as an insect repellant that is also good for the skin. Into
which of the new product categories does Silky Soft lotion fall?
A. Revisions of existing products
B. New-to-the-firm products
C. Additions to existing product lines
D. Product repositionings
Which of the following is true of a high/low pricing strategy?
A. Conditioning customers to buy only on sale is the main characteristic of this strategy.
B. In this strategy, a retailer charges prices that are on level with its competitors' and
avoids promoting sales.
C. Most fashion, drug, and grocery stores avoid using this pricing strategy.
D. The main disadvantage of this strategy is that it makes it difficult for a retailer to get