Which of the following aspects of the negotiation setting is an important consideration
as it may eventually determine legal jurisdiction if disputes arise?
A. Preliminary research
B. Communications channels
C. Number of participants
D. Number of translators
E. Location
Answer:
With reference to international marketing research, list the various problems that are
associated with gathering primary data.
Answer:
Islamic law is also known as the _____.
A. Ulema
B. Umrah
C. Zakat
D. Shari’ah
E. Barakah
Answer:
Juliet is concerned with the potential for political harassment when her company enters
a new international market. To reduce the risk of political harassment, she is most likely
to consider using _____ to enter the market.
A. externally produced products
B. a smaller investment base
C. foreign technology
D. joint ventures
E. the threat of sanctions
Answer:
In 1531, _____ stock exchange was the first exchange to move into its own building,
signifying its importance in financing commercial enterprises throughout Europe.
A. Bruges
B. Amsterdam
C. Frankfurt
D. Antwerp
E. Berliner Borse
Answer:
In order to effectively secure foreign exchange, which of the following is most likely to
be used by countries experiencing severe shortages of foreign exchange?
A. Privatization
B. Government approval
C. Spot pricing
D. Voluntary export restriction
E. Monopoly
Answer:
Which of the following statements is true of sales promotions?
A. They are marketing activities that stimulate consumer purchases and improve retailer
or middlemen effectiveness and cooperation.
B.
C. They are long-term efforts directed to a manufacturer or supplier.
D. They primarily involve activities that encourage the press to cover positive stories
about companies.
E. They are ineffective in markets where consumers are hard to reach.
F. They are the only element of the marketing mix that are affected by cultural
differences among country markets.
Answer:
Which of the following is closely related to the self-reference criterion?
A. Differentiation
B. Marketing myopia
C. Ethnocentrism
D. Multiculturalism
E. Pluralism
Answer:
Given the rampant corruption in India, describe the attitude of investors toward India.
Answer:
Drew’s company imports materials and parts into a free trade zone (FTZ) within the
United States and then has the finished products imported into the United States. Her
company will most likely:
A. incur higher labor costs than other domestic companies.
B. not be able to store finished goods in the FTZ.
C. have to pay tariffs based on the value of both the parts and the materials.
D. have to pay tariffs based on the value of the raw materials when they leave the
country.
E. not have to pay tariffs on the products while they are in the FTZ.
Answer:
Eastern Europe and the Baltic states, satellite nations of the former Soviet Union, have
moved steadily toward establishing post-communist market reforms. This implies that:
A. the region is against establishing free markets.
B. new business opportunities are emerging in this region.
C. all of the eastern European countries can be viewed as one entity.
D. all of these countries have made the same level of progress.
E. all of these countries have had the same success in economic reform and growth.
Answer:
Which of the following questions should be asked by a marketing researcher when
trying to establish the reliability of secondary data sources in the international arena?
A. How much do the data cost?
B. What language is used in the parent country?
C. How long did it take to complete the survey in question?
D. For what purposes were the data collected?
E. What type of survey was used during data collection?
Answer:
Which of the following countries has 100 percent literacy rate?
A. Mexico
B. Canada
C. Colombia
D. Argentina
E. Peru
Answer:
Which of the following institutions emerged as a successor to the GATT following the
Uruguay Round of GATT negotiations?
A. International Monetary Fund
B. World Bank
C. European Services Forum
D. World Trade Organization
E. Association of Southeast Asian Nations
Answer:
Which of the following accounts of the balance-of-payments statement is a record of
the direct investment, portfolio investment, and short-term movement of cash and
technology to and from countries?
A. Current account
B. Capital account
C. Credit account
D. Receivables account
E. Reserves account
Answer:
In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of
_____ devices.
A. personal selling
B. sales promotions
C. content marketing
D. direct selling
E. public relations
Answer:
Which of the following countries is not officially on the metric system?
A. The United States
B. Japan
C. Saudi Arabia
D. Mexico
E. China
Answer:
Which of the following primary relationship activities in building strategic alliances
involves facilitating the creation of personal relationships at many levels, traveling to
partner facilities and engaging in technical conversations, and blending social and
business time?
A. Imaging
B. Initiating
C. Interfacing
D. Dating
E. Committing
Answer:
Which of the following is one of the tallest skyscrapers in Hong Kong today?
A. SunTrust Plaza
B. Jardine-Matheson Trading House
C. Vision Tower
D. Comcast Center
E. Aspire Tower
Answer:
The national language of China is standard _____, but more than 56 dialects and other
languages are spoken across the country.
A. Wu
B. Min
C. Hakka
D. Xiang
E. Mandarin
Answer:
Which of the following organizations conducts an international survey of
businesspeople, political analysts, and the general public on corruption and compiles
the Corruption Perception Index (CPI)?
A. Organization of American States (OAS).
B. Amnesty International.
C. Oxfam International.
D. Transparency International (TI).
E. CARE International.
Answer:
Which of the following factors often gets in the way of American team negotiations?
A. Cultural heritage of interdependence and collectivism
B. Emphasis on careful note taking and training via observation
C. Compensation schemes overly emphasizing individual performance
D. Preference for split commissions for negotiation teams
E. Hierarchical structures of American organizations
Answer:
The notion that _____ is crucial for efficiency, improvement, and regeneration is
fundamental to Western management practices.
A. insolvency
B. procrastination
C. liquidation
D. competition
E. complacency
Answer:
Which of the following primary relationship activities in building strategic alliances
involves seeing the reality in possibilities of an alliance, creating a shared vision from
being together, and involving trusted senior managers?
A. Imaging
B. Committing
C. Interfacing
D. Dating
E. Initiating
Answer:
According to C. K. Prahalad, which of the following represents the misconception that
leads international markets to ignore the bottom-of-the-pyramid markets?
A. Products developed for more affluent consumers are not appropriate for BOPMs.
B. Most BOPMs are geographically isolated and thus difficult to access.
C. Protective policies make BOPMs difficult to penetrate.
D. Exchange rate fluctuations make BOPMs very volatile.
E. Language and cultural barriers make BOPMs unattractive and sometimes hostile.
Answer:
The strategy of _____ deliberately sets out to alter those aspects of the culture offering
resistance to predetermined marketing goals.
A. planned change
B. top-down change
C. guerilla marketing
D. differentiated marketing
E. cultural congruence
Answer:
Which of the following is true of free trade zones (FTZs)?
A. In an FTZ, payment of import duties is postponed until the product leaves the FTZ
area and enters the host country.
B. FTZs operate throughout the world, replacing imported goods with domestic goods.
C. An FTZ is, in essence, a taxable enclave and considered part of the country as far as
import regulations are concerned.
D. An FTZ benefits export companies but does not offer any advantages to an importer.
E. The utilization of FTZs typically increases taxes, duties, surcharges, and freight
charges on imported goods.
Answer:
Which of the following methods can be used to minimize the inevitable errors that crop
up while exchanging information across language barriers?
A. Using silent periods more frequently
B. Prolonging the duration of nontask sounding
C. Using more promises and recommendations instead of threats and warnings
D. Agreeing to use English as the common language for communication
E. Using multiple communication channels during presentations
Answer:
Which of the following is the weakest of political unions that is mostly based on
economic history and a sense of tradition?
A. A conglomerate
B. A community
C. A commonwealth
D. A proprietary colony
E. A trade association
Answer:
Which of the following is an advantage of virtual expatriates?
A. They can eliminate the problem of time zone differences.
B. They can establish closer relationships with their customers in the foreign country.
C. Their families do not have to be uprooted from their home country.
D. They possess complete local knowledge about cultural practices in the foreign
country.
E. They can avoid cross-cultural communications problems with their foreign
colleagues.
Answer:
Which of the following steps of the international communications process is important
as a check on the effectiveness of the other steps?
A. Selecting a proper message
B. Encoding the message
C. Selecting an appropriate channel of communication
D. Decoding the message
E. Feedback
Answer: