Later that day, at the supermarket, Mary sees a promotional offer on Mildone's green tea
and decides to try out this brand to see whether green tea really has the benefits its users
advocate. Which of the following statements is true with regard to this scenario?
A. Mary's purchase of the green tea was independent of any marketing influence.
B. Mary experienced group, marketing, and situational influences in this purchase.
C. Mary's experience of viewing the billboard was the group influence in this scenario.
D. Mary's level of product knowledge about green tea remained unchanged throughout
the events described in the scenario.
Which of the following statements is true of a firm's decision to "mass market" a
A. This decision considers a market segmentation analysis to be an optional
B. This decision should be reached only after a market segmentation analysis has been
C. This decision requires that a company select a target market first.
D. This decision can be reached only after the firm develops the marketing mix.