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Blake doesn't much care about cars but is engaging in a substantial amount of
information search about cars since he is about to buy a new car. In terms of
involvement, Blake is _____.
A. high in product involvement; low in purchase involvement
B. high in value-expressive involvement; low in product involvement
C. high in product involvement; high in purchase involvement
D. low in product involvement; low in purchase involvement
E. low in product involvement; high in purchase involvement
Dana is watching television when a commercial for a brand of bathroom cleaner comes
on. She is not very interested in the product category, but the ad was entertaining and
made her laugh. As a result, she had a positive attitude toward the brand of cleaner
advertised. According to the elaboration likelihood model, which route to persuasion
influenced Dana?
A. primary route
B. secondary route
C. central route
D. peripheral route
E. indirect route
Which is NOT a reason why Americans work long hours?
A. minimum wage is higher the more hours worked
B. because of their material orientation
C. because they may lack skills or job opportunities to provide even a moderate lifestyle
without doing so
D. work is meaningful and valuable to them
E. all of the above are reasons why Americans work long hours
The size, shape, and color are specific _____ of the stimulus that can affect
interpretation.
A. cues
B. traits
C. elements
D. contextual cues
E. signals
If consumers call a specific number, they can access games on their cell phones. The
games usually involve a branded product or an event, such as the release of a movie.
This is an example of which type of marketing activity aimed at children that is
considered controversial?
A. violent entertainment products
B. kids' clubs
C. mobile marketing
D. commercialization in schools
E. Internet marketing
Which of the following is the largest Native American tribe?
A. Cherokee
B. Navajo
C. Sioux
D. Chippewa
E. Choctaw
Which measurement method involves asking consumers what criteria they use in a
particular purchase or, in a focus group setting, noting what consumers say about
products and their attributes?
A. direct
B. indirect
C. projective
D. perceptual mapping
E. word association
_____ is based on the cost of a standard market basket of products bought in each
country.
A. Adjusted gross income (AGI)
B. Gross domestic product (GDP)
C. Per capita income (PCI)
D. Purchasing power parity (PPP)
E. Cross-cultural purchasing power (CPP)
Feature and quality variations across brands are referred to as _____.
A. product positioning
B. brand leverage
C. product differentiation
D. market segmentation
E. market characteristics
How can accessibility of information stored in long-term memory be enhanced?
A. repetition
B. rehearsal
C. elaboration
D. a and b
E. a, b, and c
Which type of decision rule is very common in the first step of a two-stage decision for
an organizational purchase?
A. conjunctive
B. disjunctive
C. lexicographic
D. compensatory
E. elimination-by-aspects
Which of the following is a household factor that influences purchase and consumption
behavior?
A. structure of household unit
B. stage of the household life cycle
C. household decision process
D. a and b
E. a, b, and c
What is the first step in market segmentation?
A. describe each group
B. group customers with similar needs sets
C. identify product-related need sets
D. select an attractive segment to serve
E. set objectives for segmenting
Which of the following is a dimension of a consumer's self-concept?
A. actual self-concept
B. ideal self-concept
C. private self-concept
D. social self-concept
E. all of the above
_____ are(is) the use of previously stored experiences, values, attitudes, beliefs, and
feelings to interpret and evaluate information in working memory as well as to add
relevant previously stored information.
A. Maintenance rehearsal
B. Chunking
C. Elaborative activities
D. Conceptualization
E. Conditioning
With respect to advertising, _____ opinion leadership can involve presenting the results
of surveys showing that a high percentage of either knowledgeable individuals or
typical users recommend the brand.
A. simulating
B. stimulating
C. parroting
D. modeling
E. faking
Advertisements or sales messages in which only one point of view is expressed are
referred to as _____.
A. biased messages
B. one-sided messages
C. two-sided messages
D. utilitarian appeals
E. noncomparative ads
Simon was dissatisfied with the meal and service he received at a restaurant, so he
complained. The manager came out and was arrogant to Simon, and Simon felt like he
was trying to blame him for the bad experience he had by saying he was too picky.
Simon vowed never to eat at that restaurant again. Which reason for changing providers
does this represent?
A. involuntary switching
B. responses to service failures
C. pricing
D. attraction by competitors
E. ethical problems
_____ is the total accumulation of prior learning experiences.
A. Memory
B. Brand image
C. Brand equity
D. Information processing
E. Positioning
According to the Pew Hispanic Center, which generation of Hispanic adults was born in
the United States to immigrant parents, is more likely than the previous generation to
identify themselves as Americans, is equally split between bilinguals and English as
their primary language, and is somewhat less likely to ascribe to traditional values?
A. First generation adults
B. Second generation adults
C. Third generation adults
D. Primary generation adults
E. Secondary generation adults
