Four Winds Art Gallery recently began offering appraisals of customers' art collections,
in addition to continuing to sell paintings. Four Winds is
A. expanding from offering just services to also offering goods.
B. implementing a market segmentation strategy.
C. capturing value through multiple pricing strategies.
D. expanding from offering just goods to also offering services.
E. increasing customer value through inflated appraisal evaluations.
Once consumers have recognized a need, they begin to search for ways to satisfy that
need. The internal search is characterized by
A. looking through the internal records of a firm, often found on the company website.
B. examining personal memories and knowledge.
C. using the Internet to find what other consumers feel about a specific product or
D. consulting close friends and families before expanding the search to a wider, external
E. being influenced by advertising.