C. Presentations:
1. Explain the types of ideas for a game discussed by your group.
2. Why did you choose this particular idea?
3. Discuss how you developed the game together as a group.
4. Any difficulties in designing the game?
5. Explain the game in detail. Show videotape of an outside group playing the
III. Create a TV Advertisement
A. As a group, choose a product to advertise (create a product: could be something
we might buy or it could be a social cause or a political candidate).
B. Decide which segment of the marketplace you will target (e.g., kids, young
adults, older adults, etc.) and why.
C. After consulting advertising and marketing texts, explain which advertising
strategies you chose to use in your ad and why.
D. Videotape your ad. The ad should be no longer than 2 minutes.
E. Presentations:
1. Discuss how the group decided to do this project and the specific ad chosen.
2. Explain what roles each group member played during the planning and
execution of the ad.
3. Was the script a group effort or an individual one?
4. How was “talent” determined (who acted in the ad)?
5. Show the videotaped ad in class and critique it. What was good about the ad
6. What difficulties did the group encounter during the production of the ad?
What would you do differently to avoid such difficulties?
7. Show “outtakes” and “bloopers” (mistakes made when videotaping). How
would you avoid such problems?
IV. Create a Solution to a Campus Problem
A. Choose a campus problem (e.g., parking, computer access, cost of textbooks).
B. Research the causes of the problem
C. Explore several possible solutions to the problem
D. Presentations:
1. Explain and document the nature of the campus problem.
2. What are the causes of the problem? Discuss possible solutions.