CHAPTER 7
TEST ITEMS
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Multiple-Choice Questions
1. Which radio facilities are currently reserved to meet educational needs?
a. Ten channels at the high end of the AM band.
2. The FCC first reserved channels for noncommercial stations
a. in 1925, immediately after broadcasting became popular.
3. The landmark __________ Commission report of 1967 proposed that Congress establish a
corporation for public television.
d. ETV
e. JCET
4. From 1974 to 1989 much of the PBS national program schedule came through
a. CPB.
b. Ford Foundation.
5. Most program distribution for NPR and PBS is accomplished by
a. coaxial cables only.
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6. Which of the following best explains NPR’s financial support?
a. NPR pays the stations to carry its programs.
7. The majority of noncommercial radio stations are licensed to
d. community groups.
e. the federal government.
8. The majority of noncommercial radio licensees
a. are classified as CPB-supported stations.
9. What is the largest single source of funding for public broadcasting?
a. Federal tax funds
10. Financial support for noncommercial broadcasting has always
e. come from renting station facilities to commercial enterprises.
11. Beginning in 1981, __________ supervised a 15-month experiment with commercials as a means of
support for public broadcasting.
a. PBS
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12. Without the backing of the __________ Foundation, educational television might not have survived
its first decade.
a. Annenberg
13. Enhanced underwriting, or “almost commercials,” have been
a. fully accepted by all involved with public broadcasting.
14. Almost __________ of PBS programs had at least some overseas connection.
15. What cable service provides more than 500 hours of commercial-free programming per month to
junior and senior high schools?
a. CTW
16. Public television’s presentation of documentaries associated with “companion books” began with its
carriage of
a. The Civil War.
17. Beginning in 1981, PBS offered this cooperative effort with local stations to provide college-credit
courses for viewers at home.
a. AIT
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18. In addition to NPR, a second public radio network was formed by Minnesota Public Radio as a
distribution channel for A Prairie Home Companion and is today known as
d. United Radio Network.
e. American Public Radio.
19. What statement characterizes audiences for public television?
a. Audiences are generally lower in economic and educational status than the audiences for
commercial television.
20. Those who defend the need for noncommercial broadcasting stress all of the following EXCEPT
a. programs not found elsewhere on commercial television are found on PBS.
True/False Questions
5. In 1981 Congress established TCAF to supervise an experiment with advertising on public television.
8. A majority of public radio stations take most of their programming from national program sources.
9. In this new century, noncommercial stations are concerned with survival in at least two areas:
10. Critics of noncommercial broadcasting state that lack of sufficient audience appeal lies at the root of
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Essay Questions
1. What roles do CPB, PBS, NPR, and PRI play in delivering network programs?
2. Describe the diverse ways public broadcasting receives funding.
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