Potential Exam Questions for Media Effects Research: A Basic Overview (5th Edition) by Glenn
G. Sparks
Chapter 5
1. According to the text, the fact that people can react to the very same media content in a
number of different ways is consistent with which of the following important principles?
2. According to the text, what were the major findings in the study conducted by Robert
Hornik that analyzed the effects of a $1 billion anti-drug campaign sponsored by the
National Youth Anti-Drug Media Campaign?
3. According to the text, what did Andrew Weaver’s content analysis of YouTube videos
reveal?
4. According to the text, which part of George Gerbner’s Cultural Indicators Paradigm is
concerned with why media producers produce the content that they do?
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part.
a. institutional process analysis
b. message system analysis
c. cultivation analysis
d. uses and gratifications
e. the forbidden fruit effect
5. According to the text, in attempting to interpret the size of the effect that emerged from
the longitudinal research of Eron and Huesmann, one way to think about it was to think
about 10 children who collectively committed 20 acts of aggression. In order to match the
statistical size of the effect that emerged from the research, how many of these acts of
aggression should be attributed to watching media violence?
6. According to the text, which of the following statements is TRUE regarding the social
learning effect that was demonstrated by Bandura when he studied imitation of
aggressive behavior?
e. The effect was quite specific—it worked with prosocial behaviors but not with
aggressive behaviors.
7. According to the text, which of the following was given as a reason for why people resist
the conclusion that media violence is causally related to an increase in aggressive
behavior?
a. Most people are not scientists.
© 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in
part.
d. People don’t want the truth to be discovered because of the fear of government
censorship over the media.
e. None of the above reasons were given in the text.
8. According to the text, the research of Brandon Centerwall was an important piece of the
puzzle in the study of media violence because it showed:
e. that the suicide rate increased in the United States, Canada, and South Africa after
TV was introduced to those countries.
9. According to the text, Jeffrey Goldstein devoted an entire book to the question of the
appeal of media violence. According to Goldstein, which of the following is TRUE?
a. Violent entertainment is the preferred form of entertainment of most of the
viewing audience, most of the time.
10. According to the text, “priming” is most consistent with which of the following?