Potential Exam Questions for Media Effects Research: A Basic Overview (5th Edition) by Glenn
G. Sparks
1. According to the text, which of the following is TRUE?
a. The uses and gratifications perspective gave rise to the limited effects model.
2. According to the text, which of the following statements is TRUE?
a. There may be a tendency for some individuals to develop a psychological
dependence on TV that resembles addictive behavior and this is more likely to
occur in women than in men.
3. According to the text, which of the following is likely to be TRUE for those with the
“sensation-seeking” personality?
a. Sensation seekers have a baseline set point of arousal that is over their optimal
level.
© 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in
part.
e. Sensation seekers have a baseline set point of arousal that is exactly at their
optimal level.
4. According to the text, which of the following best summarizes the data pertaining to
time spent watching television?
a. During an average year, the average child spends the equivalent of two solid
weeks of 24-hour days doing nothing but watching TV.
5. According to the text, W.J. (James) Potter uncovered a negative relationship between
TV viewing and academic achievement (as viewing increased, achievement
decreased), but the relationship didn’t appear to kick in until TV viewing had reached
at least 10 hours per week. This kind of relationship is referred to as:
6. According to the text, in considering the relationship between TV viewing and
obesity, a recent study in the journal Pediatrics (2013) showed that time spent with
TV was not correlated with body mass index. However, another variable was
correlated with body mass index. What was it?
a. the number of TVs in the home
7. According to the text, which media effects phenomenon was connected to the thesis
advanced by Byron Reeves and Clifford Nass that the human brain does not easily
distinguish between media images and reality?
a. uses and gratifications
b. limited media effects
8. According to the text, the researchers who apply the Investment Model of
Commitment Processes to the study of media are attempting to understand which
media phenomenon?
a. loss of sleep with increased TV viewing
9. According to the text, TV addiction is most closely related to which of the following?
10. According to the text, S. Shyam Sundar and his coauthor, Anthony Limperos, believe
that new technology gives rise to new uses and gratifications. For example, they
believe that one reason people use new technologies is because they find them to be: