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Chapter 17: Persuasive Speaking
Page 1
1. In the context of persuasive speaking, _____ means articulating a position with the support of logos, ethos, and pathos.
a.
bargaining
b.
argument
c.
quarrel
d.
generalization
ANSWER:
b
RATIONALE:
Analysis:
a. Incorrect. Thinkers like Aristotle and Plato used the word “rhetoric” to mean using
any “available means of persuasion.” See 17-1: The Nature of Persuasion
b. Correct. Argument means articulating a position with the support of logos, ethos,
and pathos. An argument, in the rhetorical context, is not synonymous with “quarrel”
as it is sometimes defined today. See 17-1: The Nature of Persuasion
c. Incorrect. Thinkers like Aristotle and Plato used the word “rhetoric” to mean using
any “available means of persuasion.” See 17-1: The Nature of Persuasion
d. Incorrect. Thinkers like Aristotle and Plato used the word “rhetoric” to mean using
any “available means of persuasion.” See 17-1: The Nature of Persuasion
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
The Nature of Persuasion
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
COMM.SELLNOW.2021.17.01 – Explain how people process persuasive
messages.
ACCREDITING STANDARDS:
COMM1 – Communication
TOPICS:
Forms of persuasion
KEYWORDS:
Bloom’s: Remember
DATE CREATED:
2/18/2020 6:45 AM
DATE MODIFIED:
2/18/2020 6:46 AM
QUESTION ID:
JFND-GTTW-8FDD-1CJT
QUESTION GLOBAL ID:
GCID-E7BW-1TBP-GOAU-NCDB-CE5S-C3BO-CR51-4CMB-GFO1-4PTA-GA4N-
4AMR-GBT1-4PDD-8FTD-RPMD-G3DI-GWN8-EPRW-EMJZ-CCAD-KA5F-GF1U-
CQBZ-CESU-CQJZ-8YSS-E3JW-GOSS-GC3O-GESS-KAUG-GB1D-QCJI-E7JI-
YT4D-JFNN-4OTI-GO4W-NQNBEE
2. _____ is a persuasive strategy of highlighting your competence, credibility, and good character to convince others to
support your position.
a.
Logos
b.
Eros
c.
Ethos
d.
Pathos
ANSWER:
c
RATIONALE:
Analysis:
a. Incorrect. Persuasive speaking can be traced to its roots in ancient Greece, where
men used it to engage in debate about public issues and to make important decisions.
See 17-1: The Nature of Persuasion
b. Incorrect. Persuasive speaking can be traced to its roots in ancient Greece, where
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Chapter 17: Persuasive Speaking
Page 6
7. Which of the following is true of target audience members who are uninformed about a speaker’s topic?
a.
They do not possess the basic information they need about the topic.
b.
They are more likely to be in favor than opposed.
c.
They are more likely to be opposed than in favor.
d.
They feel that the topic is not relevant to them.
ANSWER:
a
RATIONALE:
Analysis:
a. Correct. If audience members are uninformed, they do not know enough about the
topic to have formed an opinion. The speaker will need to provide the basic arguments
and information needed for them to become informed. See 17-2: Persuasive Speech
Goals
b. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
c. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
d. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
POINTS:
1
DIFFICULTY:
Moderate
REFERENCES:
Persuasive Speech Goals
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
COMM.SELLNOW.2021.17.02 – Form persuasive speech goals as
propositions tailored to your target audience.
ACCREDITING STANDARDS:
COMM1 – Communication
TOPICS:
Organizational formats for persuasive speeches
Types of Propositions
KEYWORDS:
Bloom’s: Understand
DATE CREATED:
2/18/2020 7:03 AM
DATE MODIFIED:
2/18/2020 7:05 AM
QUESTION ID:
JFND-GTTW-8FDD-1P3O
QUESTION GLOBAL ID:
GCID-E7BW-1TBP-GOAU-NCDB-CE5S-C3BO-CR51-4CMB-GFO1-4PTA-GA4N-
4AMR-GBT1-4PDD-8FTD-RPMD-G3DI-GWN8-EPRW-EMJ3-8Y4U–EPB1–8F1U–
NAUG–CCSU-E3MB-8RSS-GCMG-GOSS-KCBT–CRSU-NPBI-CPTD-RAMG-E7JI-
YT4D-JFNN-4OTI-GO4W-NQNBEE
8. Eric is giving a speech on the harmful effects of aerated beverages. His audience is familiar with popular aerated
beverages, but they do not know why these beverages can be harmful. In this scenario, Eric’s audience is
a.
neutral.
b.
in favor.
c.
opposed.
d.
indifferent.
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Chapter 17: Persuasive Speaking
Page 7
ANSWER:
a
RATIONALE:
Analysis:
a. Correct. In this scenario, the target audience is neutral, that is, the members know
the basics about the speaker’s topic but not enough to have formed an opinion. The
speaker will want to provide evidence and reasoning illustrating why his or her
position is superior to others. See 17-2: Persuasive Speech Goals
b. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
c. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
d. Incorrect. If the target audience has no opinion for or against the speaker’s topic, the
speaker should consider whether they are uninformed, neutral, or apathetic. See 17-2:
Persuasive Speech Goals
POINTS:
1
DIFFICULTY:
Challenging
REFERENCES:
Persuasive Speech Goals
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
COMM.SELLNOW.2021.17.02 – Form persuasive speech goals as
propositions tailored to your target audience.
ACCREDITING STANDARDS:
COMM1 – Communication
TOPICS:
Organizational formats for persuasive speeches
Types of persuasive speeches
KEYWORDS:
Bloom’s: Apply
DATE CREATED:
2/18/2020 7:05 AM
DATE MODIFIED:
2/18/2020 7:09 AM
QUESTION ID:
JFND-GTTW-8FDD-1P3Z
QUESTION GLOBAL ID:
GCID-E7BW-1TBP-GOAU-NCDB-CE5S-C3BO-CR51-4CMB-GFO1-4PTA-GA4N-
4AMR-GBT1-4PDD-8FTD-RPMD-G3DI-GWN8-EPRW-EMJT-CITU-G3DF-G3UD-
E3TO-GRSU-OCDN-8RSU-QPJZ-GOSU-KAJ3-CCSU-EPTI-GPOS-EA5F-E7JI–
YT4D-JFNN-4OTI-GO4W-NQNBEE
9. According to the three-part model to explain logos-based arguments developed by Stephen Toulmin, the _____ is the
conclusion a speaker wants his or her audience to agree with.
a.
claim
b.
warrant
c.
support
d.
premise
ANSWER:
a
RATIONALE:
Analysis:
a. Correct. The claim is the conclusion a speaker wants his or her audience to agree
with. For example, a speaker might claim “Jim’s car needs a tune-up.” See 17-3:
Rhetorical Appeals to Logos
b. Incorrect. Logos strategies are built on logic and reasoning. See 17-3: Rhetorical
Appeals to Logos
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Chapter 17: Persuasive Speaking
Page 12
a.
direct cause
b.
ad hominem fallacy
c.
either/or fallacy
d.
false cause
ANSWER:
d
RATIONALE:
Analysis:
a. Incorrect. As you develop your arguments, you will want to be sure to avoid
fallacies, or errors in reasoning. See 17-3: Rhetorical Appeals to Logos
b. Incorrect. As you develop your arguments, you will want to be sure to avoid
fallacies, or errors in reasoning. See 17-3: Rhetorical Appeals to Logos
c. Incorrect. As you develop your arguments, you will want to be sure to avoid
fallacies, or errors in reasoning. See 17-3: Rhetorical Appeals to Logos
d. Correct. False cause refers to a fallacy that occurs when the alleged cause fails to be
related to, or to produce, the effect. The Latin term for this fallacy is post hoc, ergo
propter hoc, meaning “after this, therefore because of this.” See 17-3: Rhetorical
Appeals to Logos
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Rhetorical Appeals to Logos
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
COMM.SELLNOW.2021.17.03 – Employ rhetorical strategies of logos to
support your persuasive proposition.
ACCREDITING STANDARDS:
COMM1 – Communication
TOPICS:
Logical fallacies
KEYWORDS:
Bloom’s: Remember
DATE CREATED:
2/19/2020 5:18 AM
DATE MODIFIED:
2/19/2020 5:20 AM
QUESTION ID:
JFND-GTTW-8FDD-GCJA
QUESTION GLOBAL ID:
GCID-E7BW-1TBP-GOAU-NCDB-CE5S-C3BO-CR51-4CMB-GFO1-4PTA-GA4N-
4AMR-GBT1-4PDD-8FTD-RPMD-G3DI-GWN8-EPRW-EMMB-CEAG–RCUD-8R3S-
KAT3-CESS-GQMG-8YSU-KC5G-GOSU-NAJZ-GHSS-NP5D-GWAU-NP5D-E7JI-
YT4D-JFNN-4OTI-GO4W-NQNBEE
15. In the context of reasoning fallacies, a(n) _____ occurs when a speaker weakens the opposing position by
misrepresenting it in some way and then attacks that weaker position.
a.
hasty generalization
b.
straw man fallacy
c.
either/or fallacy
d.
false cause
ANSWER:
b
RATIONALE:
Analysis:
a. Incorrect. As you develop your arguments, be sure to avoid reasoning fallacies, or
errors in reasoning. Five common fallacies are hasty generalization, false cause,
either/or, straw man, and ad hominem arguments. See 17-3: Rhetorical Appeals to
Logos
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