Chapter 17: Persuasive Speaking
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19. Fabian is delivering a speech on modern architecture. In this scenario, which of the following is an effective strategy
to increase his derived credibility?
He can quote an unknown international scholar instead of a well-known local expert.
He can dress formally and appropriately when delivering the speech.
He can avoid looking at any notes and focus on one point during the speech.
He can explain his or her expertise after giving the speech.
Analysis:
a. Incorrect. We are more likely to be persuaded when we perceive a speaker to be
competent and credible. See 17-4: Rhetorical Appeals to Ethos
b. Correct. In this scenario, Fabian can dress formally and appropriately when
delivering the speech to increase his derived credibility. Although professional attire
enhances credibility in any speaking situation, it is particularly important for
persuasive speeches. Persuasive speakers dressed more formally are perceived as more
credible than those dressed casually or sloppily. See 17-4: Rhetorical Appeals to Ethos
c. Incorrect. We are more likely to be persuaded when we perceive a speaker to be
competent and credible. See 17-4: Rhetorical Appeals to Ethos
d. Incorrect. We are more likely to be persuaded when we perceive a speaker to be
competent and credible. See 17-4: Rhetorical Appeals to Ethos
Rhetorical Appeals to Ethos
COMM.SELLNOW.2021.17.04 – Employ rhetorical strategies of ethos to
support your persuasive proposition.
Credible communication
Ethos
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20. Which of the following statements is true of negative emotions?
Evoking negative emotions reduces audience involvement.
People generally attempt to eliminate negative emotions as soon as possible.
Invoking negative emotions during communication negatively impacts a speaker’s argument.
The use of negative emotions in communication is mostly built around ethos.