Chapter 12: Organizing Your Speech
Copyright Cengage Learning. Powered by Cognero.
19. A _____ is a short statement that provides a sense of closure by driving home the importance of your speech in a
memorable way.
Analysis:
a. Incorrect. Effective conclusions heighten the impact of a good speech by
summarizing the main ideas and leaving the audience with a vivid impression. See 12-
3: Developing the Conclusion
b. Incorrect. Effective conclusions heighten the impact of a good speech by
summarizing the main ideas and leaving the audience with a vivid impression. See 12-
3: Developing the Conclusion
c. Incorrect. Effective conclusions heighten the impact of a good speech by
summarizing the main ideas and leaving the audience with a vivid impression. See 12-
3: Developing the Conclusion
d. Correct. A clincher is a short statement that provides a sense of closure by driving
home the importance of your speech in a memorable way. If you can, try to devise a
clincher that refers back to the introductory comments in some way. See 12-3:
Developing the Conclusion
Developing the Conclusion
COMM.SELLNOW.2021.12.03 – Construct an effective speech conclusion.
Creating the conclusion
Outline structure
GCID-E7BW-1TBP-GE3S-EQJA-C3OS-RPTO-GO5N-4PJO-GHH1-4CTU-CW4N-
4PJ1-CO3N-4C31-GO3D-1QJI-CJDI-GWN8-EPRW-EMJ3-CRHU-QC3Z-CP1S-
KCJT-GRSS-NQBS–CESS-ECMG-GOSU-GCTW-CCSU-GATT-CW4D-R3DR-E7JI-
YT4D-JFNN-4OTI-GO4W-NQNBEE
20. Which of the following statements is true of a clincher that is developed using vivid imagery?
It focuses on arousing an audience to act after a speech.
It leaves listeners with pictures imprinted in their minds.
It is a strategy used to create mystery about a topic.
It focuses on getting an overt response from listeners.