Potential Exam Questions for Media Effects Research: A Basic Overview (5th Edition) by Glenn
G. Sparks
Chapter 11
1. According to the text, “perpetual linkage” refers to which of the following?
a. the link between the verbal and the visual in dual-coding theory
b. the link between all of the senses that Marshall McLuhan developed in his
theoretical statement of 1967
2. According to the text, which of the following properly characterizes the results of the
Carnegie Mellon HomeNet Study on the effects of the Internet?
a. Use of the Internet was associated with a general increase in communication
with family members, a greater number of people in the social circle, and
decreased feelings of depression.
3. According to the text, which of the following statements describes the relationship
uncovered in one study between the tone of statements made in computer chats and
the amount of communication in the chat?
© 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in
part.
a. the more negative the comments, the more communication took place
b. the more negative the comments, the less communication took place
c. The tone of the comments and the amount of communication were both
related to the extent to which the people in the chat had hostile personalities.
d. The tone of the comments and the amount of communication were both
related to the extent to which the people in the chat had high need for
cognition.
e. The tone of the comments and the amount of communication were both
related to the extent to which the people in the chat were high sensation
seekers AND were early adopters of new technology.
4. According to the text, recent research shows that a key reason why hostility is so
prevalent in human interactions over the Internet is because:
a. people become frustrated about not being able to hear another person’s voice.
5. According to the text, which of the following is TRUE about the study on
cyberostracism?
a. The video screen presented to some participants was not in color.
6. According to the text, recent estimates suggest that about how many marriages begin
as an online contact?
a. 1 out of 20
b. 1 out of 10
7. According to the text discussion on media multiplexity theory:
a. close friends only communicate face-to-face
8. According to the text discussion Joe Walther’s social information processing theory:
a. people cannot form close relationships over the Internet
9. According to the text, a recent study shows that users of Facebook:
a. have fewer close relationships than non-users but tend to trust other people
more than non-users
10. According to the text, Clifford Nass appeared in a PBS documentary to share the
results of his research on multitasking. One thing he said in that video was: “Virtually
all multitaskers think they are ___________ at multitasking. And one of the big
discoveries is, you know what, you’re really _____________ at it. Which two words
properly complete the quote (first word in the first blank; second word in the second
blank)
a. lousy; brilliant