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80) Vivienne, a college student with limited financial resources, was considering the purchase of
a new laptop. She visited several office supply and consumer electronics stores, searching for the
lowest price on a reliable new laptop. She devoted a great deal of time and energy to getting the
best value for her money. For Vivienne, a laptop was
A) a specialty product.
B) an unsought product.
C) a discretionary product.
D) a shopping product.
E) a convenience product.
81) The demand for a business product that results from the demand for a consumer product is
referred to as
A) sequential demand.
B) selective demand.
C) primary demand.
D) secondary demand.
E) derived demand.
82) Which of the following best illustrates the concept of derived demand?
A) The number of retail stores in a downtown area decreases even though demand for retail
goods increases.
B) An increase in the number of new, single-family homes results from a spike in the gross
national product.
C) A Chinese plastics company increases its output because of its customers' higher toy exports
to the United States.
D) A heat wave results in an increased demand for air conditioners.
E) Honda reduces its car prices, which causes GM to do the same.
83) Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.
However, Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs
Philips makes is related to how many flashlights Rayovac sells. This is an example of
A) a tying arrangement.
B) reciprocity.
C) strategic alliance demand.
D) relationship marketing.
E) derived demand.
84) The two main classifications of business products are
A) durable and nondurable products.
B) components and support products.
C) tangible and intangible products.
D) consumer and industrial products.
E) derived and maintenance products.
85) ________ are items that become part of the final business product.
A) Components
B) Accessories
C) Support products
D) Production goods
E) Raw assemblies
86) Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as
A) production goods.
B) components.
C) accessories.
D) support products.
E) raw assemblies.
87) Installations, accessory equipment, supplies, and industrial services used to assist in
producing other products and services are referred to as
A) components.
B) parts.
C) production goods.
D) raw materials.
E) support products.
88) Products such as tools and repair services that are used to assist in producing other products
and services are referred to as
A) components.
B) complementary products.
C) support products.
D) derived products.
E) materials.
89) Which of the following are a type of business products known as support products?
A) installations
B) components
C) materials
D) derived products
E) complementary products
90) Among business products, support products include installations such as
A) convenience products.
B) buildings and fixed equipment.
C) tools and office equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
91) Installations are support products such as
A) copy paper, mechanical pencils, and lightbulbs.
B) welding masks and computers.
C) warehouses and automated assembly lines.
D) lumber and engine parts.
E) janitorial and legal services.
92) An extremely large machine for producing sheet metal from steel ingots would be classified
as which kind of business product?
A) installations
B) finished goods
C) supplies
D) industrial services
E) raw materials
93) Accessory equipment are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
94) Among business products, support products that include tools and office equipment are
referred to as
A) installations.
B) supplies.
C) raw materials.
D) accessory equipment.
E) components.
95) Among business products, which of the following would most likely be considered accessory
equipment?
A) copper wiring
B) a factory
C) a cleaning service
D) pneumatic nail gun
E) ink-jet printer cartridges
96) Among business products, copiers would be best considered which type of support product?
A) installations
B) accessory equipment
C) supplies
D) industrial services
E) raw materials
97) Supplies are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
98) Among business products, supplies usually consist of
A) buildings and fixed equipment.
B) items used in the manufacturing process that become part of the final product.
C) tools and office equipment.
D) items such as pens, batteries, and lightbulbs.
E) raw materials and component parts.
99) Among business products, printer paper would be classified as which type of support
product?
A) installations
B) accessory equipment
C) supplies
D) industrial services
E) raw materials
100) Among business products, which of the following would most likely be considered
supplies?
A) laser printer
B) phosphoric acid
C) cleaning service
D) magnetic resonance imaging (MRI) scanner
E) trash bags
101) Industrial services are support products that include items such as
A) stationery, paper clips, and brooms.
B) tools and office equipment.
C) buildings and fixed equipment.
D) raw materials and component parts.
E) maintenance, repair, and legal services.
102) Among business products, which of the following would most likely be considered an
industrial service?
A) tractor
B) glass cleaner
C) photocopier maintenance
D) athletic training facility
E) syringes
103) When a small retail chain hires an accountant to do its income taxes, the retail chain has
purchased
A) an ancillary service.
B) an industrial service.
C) a specialty service.
D) an accessory service.
E) a contractual service.
104) Among business products, legal counsel advising a firm's R&D department on a patent
application would most likely be classified as which type of support product?
A) ancillary services
B) contractual services
C) specialty services
D) accessory services
E) industrial services
105) A retail chain hires a company to design and install a computer network that would allow
each store in the chain to check the inventory of others in the chain for customer-requested items.
The retail chain purchased which kind of business products?
A) accessory equipment
B) industrial services
C) supply materials
D) component parts
E) installations
106) Services can be classified by
A) their method of delivery.
B) their use of idle capacity time.
C) the nature of their ownership.
D) their location on perceptual maps.
E) organizational reach.
107) Services can be classified according to whether they are
A) national or global.
B) independent contractors.
C) privately owned or publicly owned.
D) delivered by people or equipment.
E) owned by individuals or corporations.
108) Services can be classified according to whether the
A) provider is national or global in its reach.
B) provider uses independent contractors or not.
C) provider is privately owned or publicly owned.
D) provider allows franchising or not.
E) service is provided by business firms, nonprofit organizations, or government agencies.
Figure 9-2
109) Consider Figure 9-2 above. Services can be classified by their method of delivery. Box A
represents
A) government-delivered services.
B) people-delivered services.
C) fee-delivered services.
D) equipment-delivered services.
E) nonprofit-delivered services.
110) Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B
represents
A) equipment-based services.
B) technology-based services.
C) fee-based services.
D) people-based services.
E) nonprofit services.
111) Services can be classified by their method of delivery. Services such as ATMs, taxis, and
airlines are considered
A) government-delivered services.
B) people-delivered services.
C) fee-delivered services.
D) equipment-delivered services.
E) nonprofit-delivered services.
112) Services can be classified by their method of delivery. Services such as management
consulting, plumbing, and cleaning are considered
A) equipment-based services.
B) technology-based services.
C) fee-based services.
D) people-based services.
E) nonprofit services.
113) The categories for people-based services include
A) volunteers, skilled operators, and professionals.
B) unskilled labor, skilled labor, and professionals.
C) unskilled operators, unskilled labor, and skilled labor.
D) automated, skilled operators, and unskilled labor.
E) automated, skilled operators, and professionals.
114) Which of the following is the best example of a people-based service?
A) movie theaters
B) airlines
C) plumbing
D) vending machines
E) taxis
115) What do a janitor, a caterer, and a management consultant have in common?
A) They are all tangible services.
B) They do not have problems with idle production capacity.
C) They are all equipment-based services.
D) They are all people-based services.
E) They never use off-peak pricing.
116) The three categories for equipment-based services are
A) unskilled labor, those operated by relatively unskilled operators, and automated (self-serve).
B) professionals, those operated by relatively unskilled operators, and automated (self-serve).
C) automated (self-serve), those operated by relatively unskilled operators, and those operated by
skilled operators.
D) unskilled labor, skilled labor, and professionals.
E) those operated by skilled operators, unskilled labor, and professionals.
117) Compared with people-based services, equipment-based services do not have the marketing
concern of
A) intangibility.
B) insensitivity.
C) inventory.
D) inconsistency.
E) immeasurability.
