Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
Test bank
Chapter 9: Social commerce
Multiple choice questions
1. Which of the following is NOT an example of social commerce?
a. Online ratings and reviews.
b. Shopping related apps.
c. Deal sites and deal aggregators.
d. Social shopping malls and storefronts.
e. Consumer-solicited media and microblogs.
2. Social commerce is a subset of which of the following?
a. Social entertainment.
b. E-commerce.
c. Online communities.
d. Social publishing.
e. Consumer-solicited media.
3. Which of the following is the practice of buying and selling products and services via the
Internet?
a. Social commerce.
b. E-commerce.
c. Online communities.
d. Social publishing.
e. Social shopping.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
4. Which of the following refers to situations where consumers interact with one other during
a shopping event and opens the doors for others to influence our decisions?
a. Social commerce.
b. E-commerce.
c. Online communities.
d. Social publishing.
e. Social shopping.
5. Which of the following actions is NOT considered to be social shopping?
a. Navigating product information online using social commerce tools.
b. Emailing product summaries.
c. Asking a sales associate for their opinion in the store.
d. Subscribing to RSS feeds of other users’ favourite product lists.
e. Bookmarking your favourite products online.
6. Scores that people, acting in the role of critics, assign to something as an indicator are
referred to as which of the following?
a. Ratings.
b. Reviews.
c. Recommendations.
d. Referrals.
e. Feeds.
7. Which of the following is NOT a step in consumer decision making?
a. Problem recognition.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
b. Information search.
c. Pre-purchase evaluation.
d. Purchase.
e. Post-purchase evaluation.
8. Which of the following emphasizes that consumers today may be influenced in several
moments online prior to making a purchase decision?
a. ZMOT.
b. Verification.
c. FMOT.
d. SMOT.
e. GMOT.
9. Which of the following refers to the moment a consumer chooses a product from the store
shelf?
a. ZMOT.
b. Verification.
c. FMOT.
d. SMOT.
e. GMOT.
10. Which of the following refers to the moment a consumer uses the product and feels
satisfaction or dissatisfaction?
a. ZMOT.
b. Verification.
c. FMOT.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
d. SMOT.
e. GMOT.
11. Which information, whether a Pinterest board of favourites at Macys.com or a review of
pizza places on Yelp, influences consumers at multiple stages in the buying process?
a. ZMOT.
b. Verification.
c. FMOT.
d. SMOT.
e. GMOT.
12. Assessments with detailed comments about the object in question to the general public
are referred to as which of the following?
a. Ratings.
b. Reviews.
c. Recommendations.
d. Referrals.
e. Feeds.
13. When a shopper recognizes similarities between themselves and a reviewer this tends to
increase trust in product reviews, this is referred to as which of the following?
a. Confirmation bias.
b. Verification.
c. Similar life experiences.
d. False equivalency.
e. Influence tactics.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
14. Consumers may use ratings and reviews as a form of validation just prior to purchase.
This is referred to as which of the following?
a. Verification.
b. Rating reviews.
c. Helpfulness.
d. Usefulness.
e. Validation theory.
15. If you want to choose a restaurant near the amphitheatre where you are attending a
concert this weekend, you might pull up all the restaurants in the area and then choose the
one with the highest average rating. This mental shortcut used to help you make a decision is
known as which of the following?
a. Rule of reciprocity.
b. Norm.
c. Heuristic.
d. Bounded rationality.
e. Referral.
16. To make the most of the opportunity, marketers should develop a social commerce
approach with which of the following characteristics?
a. Authenticity.
b. Transparency.
c. Reciprocity.
d. Sustainability.
e. All of the above.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
17. The social commerce approach characteristic of transparency is best defined by which of
the following?
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Acknowledge the value of the opinions customers offer.
e. Encourage consumers to contribute posts.
18. The social commerce approach characteristic of advocacy is best defined by which of the
following?
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Acknowledge the value of the opinions customers offer.
e. Encourage consumers to contribute posts.
19. The social commerce approach characteristic of infectiousness is best defined by which
of the following?
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Acknowledge the value of the opinions customers offer.
e. Encourage consumers to contribute posts.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
20. The social commerce approach characteristic of reciprocity is best defined by which of
the following?
a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Acknowledge the value of the opinions customers offer.
e. Encourage consumers to contribute posts.
21. Which of the following are personalized product endorsements that originate from the
recipient’s social graph?
a. Ratings.
b. Reviews.
c. Recommendations.
d. Filters.
e. Feeds.
22. Which of the following best describes a popularity filter?
a. Enables the shopper to show products by most viewed, most favourite, or most commented
on.
b. Publishes customer testimonials.
c. Is dedicated to a group of people who meet online to communicate about products and help
each other solve related problems.
d. Is a collection of special offers, sometimes maintained and updated by user submissions.
e. Provides an opportunity for people to join together to qualify for volume discounts.
23. Which of the following best describes what a user forum is?
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
a. Enables the shopper to show products by most viewed, most favourite, or most
commented.
b. Publishes customer testimonials.
c. Is dedicated to a group of people who meet online to communicate about products and help
each other solve related problems.
d. Is a collection of special offers, sometimes maintained and updated by user submissions.
e. Provides an opportunity for people to join together to qualify for volume discounts.
24. Which of the following best describes what a user gallery is?
a. Enables the shopper to show products by most viewed, most favourite, or most
commented.
b. Publishes customer testimonials.
c. Is dedicated to a group of people who meet online to communicate about products and help
each other solve related problems.
d. Where users can share their creations, shopping lists, and wish lists.
e. Provides an opportunity for people to join together to qualify for volume discounts.
25. Which of the following best describes a pick list?
a. Enables the shopper to show products by most viewed, most favourite, or most
commented.
b. Publishes customer testimonials.
c. Is dedicated to a group of people who meet online to communicate about products and help
each other solve related problems.
d. Is a collection of special offers, sometimes maintained and updated by user submissions.
e. Helps shoppers share what they want on-site.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
26. Social software plug-ins that enable easy sharing of products sold on a retailer’s website
to social networks are referred to as which of the following?
a. Recommendation indicators.
b. Share tools.
c. Testimonials.
d. Pick lists.
e. Popularity filters.
27. The simple buttons that provide an on-site endorsement of a product, such as the
Facebook ‘like’ button, are known as which of the following?
a. Recommendation indicators.
b. Share tools.
c. Testimonials.
d. Pick lists.
e. Popularity filters.
28. Which form of recommendation enables users to share a more personal story about their
experience, possibly as a video endorsement?
a. Recommendation indicators.
b. Share tools.
c. Testimonials.
d. Pick lists.
e. Popularity filters.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
29. Which of the following enables shoppers to show products by most popular, most
viewed, most favourite, or most commented on?
a. Recommendation indicators.
b. Share tools.
c. Testimonials.
d. Pick lists.
e. Popularity filters.
30. Which of the following is NOT a key component to word-of-mouth marketing according
to the Word-of-Mouth Marketing Association?
a. Educating people about your products and services.
b. Identifying people most likely to share their opinions.
c. Providing tools that make it easier to save information.
d. Studying how, where, and when opinions are being shared.
e. Listening and responding to supporters, detractors, and neutrals.
31. Which of the following best describes what an ‘Ask Your Network’ tool does?
a. Enables one to request real-time recommendations from their friends.
b. Enables one to see purchase pals’ movement throughout the site, discussion, and sharing.
c. Enables one to share creations, shopping lists, and wish lists.
d. Enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
e. Enables businesses to conduct transactions with customers from within social network
sites.
32. Which of the following is true of negative reviews and ratings on retail websites?
a. Gives consumers information needed to assess risk.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
b. Minimizes perceived performance and financial risk associated with purchases.
c. Enhances credibility and removes the fear of ‘too good to be true’.
d. Gives retailers valuable information on products that should be improved or discontinued.
e. All of the above.
33. Wanelo enables users to share products they ‘want, need, love’, which are linked to the
product’s page on the retailer’s website, enabling conversion from browsing to truly buying.
This is an example of which of the following social commerce applications?
a. Social shopping portal.
b. Social media storefront.
c. ‘Shop Together’ tool.
d. A group buy tool.
e. ‘Ask Your Network’ tool.
34. Two people can perceive the same event and interpret it quite differently based on their
individual histories, gender, and cultural biases. This is an example of which of the
following?
a. Rules of reciprocity.
b. Affinities.
c. Cognitive biases.
d. Bounded rationalities.
e. Referrals.
35. Which of the following captures the quandary we face as humans when we have choices
to make but are limited by our own cognitive capacity?
a. The rule of reciprocity.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
b. Social proof.
c. Cognitive bias.
d. Bounded rationality.
e. The principle of least interest.
36. Which of the following best defines the term ‘thinslicing’?
a. To expend just enough effort to make a decision that’s acceptable, but not necessarily the
one that’s ‘best’.
b. To ignore most of the available information and instead notice a few salient cues to make a
choice.
c. To change beliefs or actions as a reaction to real or imagined group pressure.
d. To repay debts and favours.
e. To jump on the bandwagon.
37. What type of influence is being used when car dealerships advertise that they are the #1
dealer in the area?
a. Social proof.
b. Authority.
c. Affinity.
d. Scarcity.
e. Consistency.
38. Which of the following scenarios is NOT likely to make us conform?
a. Living in a culture that emphasizes individuality.
b. Believing that the group will apply sanctions to nonconforming behaviours.
c. Being strongly committed to the group.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
d. Being in a powerful group.
e. Being highly susceptible to interpersonal influence.
39. Which influence tactic is being used when you see an ad for a pain reliever that says ‘9
out of 10 doctors recommend’?
a. Social proof.
b. Authority.
c. Affinity.
d. Scarcity.
e. Consistency.
40. Which type of influence tactic is exemplified when Peyton Manning, a likable NFL
football player, endorses Timex watches?
a. Social proof.
b. Authority.
c. Affinity.
d. Scarcity.
e. Consistency.
41. What type of influence tactic are you engaging in when you buy a particular brand of
shoes because the majority of your peers have done the same?
a. Social proof.
b. Authority.
c. Affinity.
d. Scarcity.
e. Consistency.