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Page 16
e.
All of these are correct.
ANSWER:
e
RATIONALE:
All of these are typical examples of control problem associated with test marketing. See 8-
4: Field Experiments in Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.05 – List the three major considerations in test marketing.
DATE CREATED:
7/27/2017 12:47 AM
DATE MODIFIED:
9/20/2017 2:26 PM
37. Apex Manufacturing has developed an ingenious “twist” on a widely available home cleaning product. Management
wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning
products could easily duplicate Apex’s modification. Which type of test marketing would you recommend to Apex?
a.
Controlled test marketing
b.
Standard test marketing
c.
Forced-distribution test marketing
d.
Simulated test marketing
e.
Electronic test marketing
ANSWER:
d
RATIONALE:
This would require simulated test marketing. See 8-4: Field Experiments in Marketing:
Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.07 – Discuss the advantages and disadvantages of simulated test marketing.
DATE CREATED:
7/27/2017 12:49 AM
DATE MODIFIED:
7/27/2017 12:52 AM
38. In a controlled test market all of the following are true, EXCEPT the
a.
b.
c.
d.
e.
ANSWER:
a
RATIONALE:
All of these are true about controlled test markets except that the product is distributed
through normal distribution channels. See 8-4: Field Experiments in Marketing: Market
Testing.
POINTS:
1
DIFFICULTY:
Easy
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Page 17
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 12:54 AM
DATE MODIFIED:
7/27/2017 12:56 AM
39. Which of the following is TRUE of test markets?
a.
Simulated test markets are not useful for eliminating weak products before they go to a standard test
market.
b.
Electronic test markets, popular in the 1970s, are now a declining segment of the test market industry.
c.
A prime advantage of simulated test markets is the protection from competitors that they provide.
d.
In a standardized test market the entire test program is conducted by an outside service.
e.
None of these statements are true; they are all false.
ANSWER:
c
RATIONALE:
A prime advantage of simulated test markets is the protection from competitors that they
provide. See 8-4: Field Experiments in Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.07 – Discuss the advantages and disadvantages of simulated test marketing.
DATE CREATED:
7/27/2017 12:56 AM
DATE MODIFIED:
7/27/2017 12:58 AM
40. Disadvantages of standard test markets include all of the following EXCEPT
a.
cost.
b.
time.
c.
security.
d.
All of these are problems associated with standard test markets.
e.
None of these represent problems with standard test markets.
ANSWER:
d
RATIONALE:
All of these represent problems associated with standard test markets. See 8-4: Field
Experiments in Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 12:58 AM
DATE MODIFIED:
7/27/2017 1:01 AM
41. Which of the following is FALSE regarding popular standard test market cities?
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Page 18
a.
They are demographically representative of the larger market in which the product will be ultimately sold.
b.
They should be geographically isolated from other cities.
c.
They should be located centrally within the U.S.
d.
They should be large enough that they have multiple media outlets of their own.
e.
They should possess a sufficient number of the right kind of retail outlets.
ANSWER:
c
RATIONALE:
Popular standard test market cities should have all these attributes except being centrally
located. See 8-4: Field Experiments in Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 1:01 AM
DATE MODIFIED:
7/27/2017 1:04 AM
42. The standard test market plays a vital role when
a.
a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
b.
the capital investment is large.
c.
the firm is entering a new territory.
d.
None of these are correct.
e.
All of these are correct.
ANSWER:
e
RATIONALE:
All of these are situations when the standard test market plays a vital role. See 8-4: Field
Experiments in Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 1:04 AM
DATE MODIFIED:
9/20/2017 2:26 PM
43. What type of research design should be used to obtain conclusive answers to questions such as why sales increase or
decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, and why
$0.50 coupons make people buy the national brand versus the store brand?
a.
Exploratory
b.
Causal
c.
Descriptive
d.
Case Analysis
e.
All of these are correct.
ANSWER:
b
RATIONALE:
This would require causal research. See 8-1: Three Approaches to Generating New Data.
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Page 19
POINTS:
1
DIFFICULTY:
Easy
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:06 AM
DATE MODIFIED:
7/27/2017 1:09 AM
44. A college conducts a study to provide them with information such as which states/countries their students are from,
what their students’ major career interests are, the average number of hours worked by their students, what new
campus activities the students would most prefer, and so on. What type of research design would the college be using?
a.
Exploratory
b.
Basic
c.
Descriptive
d.
Causal
e.
Laboratory experiment
ANSWER:
c
RATIONALE:
This would require descriptive research. See 8-1: Three Approaches to Generating New
Data.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:09 AM
DATE MODIFIED:
7/27/2017 1:11 AM
45. What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a
change in price on the sales of a particular brand of soap?
a.
Basic research
b.
Longitudinal
c.
Causal
d.
Exploratory
e.
Descriptive
ANSWER:
c
RATIONALE:
This would require causal research. See 8-1: Three Approaches to Generating New Data.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:12 AM
DATE MODIFIED:
7/27/2017 1:14 AM
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Page 20
46. Which of the following is a potential use of test marketing?
a.
To test the sales potential for a new Colgate toothpaste
b.
To test variations in the marketing mix for an existing P&G detergent
c.
To test the sales potential for a new offer by the local telephone company
d.
To test the impact of a price increase on the perception of the product
e.
All of these are correct.
ANSWER:
e
RATIONALE:
All of these are potential uses of test marketing. See 8-4: Field Experiments in Marketing:
Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.05 – List the three major considerations in test marketing.
DATE CREATED:
7/27/2017 1:14 AM
DATE MODIFIED:
7/27/2017 1:16 AM
47. How can it be determined if an experiment is valid (both internally and externally)?
a.
The observed change in the dependent variable is in fact due to the experimental variable.
b.
The results of the experiment apply to the general population outside the experimental setting.
c.
The results do not account for the effects of extraneous variables.
d.
Both the observed change in the dependent variable is due to the experimental variable, and the results
apply to the general population outside the experimental setting.
e.
All of these are correct.
ANSWER:
d
RATIONALE:
An experiment can be determined valid (both internally and externally) if the observed
change in the dependent variable is in fact due to the experimental variable and the
results of the experiment apply to the general population outside the experimental
setting. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.03 – Explain which of the two types of experiments has greater internal validity
and which has greater external validity.
DATE CREATED:
7/27/2017 1:17 AM
DATE MODIFIED:
9/20/2017 2:27 PM
48. In an experiment, which type of outcome variable(s) does a researcher have NO control and NO ability to
manipulate?
a.
Dependent variables
b.
Independent variables
c.
Extraneous variables
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Page 21
d.
Both the independent and dependent variables
e.
All of these are correct.
ANSWER:
a
RATIONALE:
Researchers cannot control or manipulate dependent variables. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:20 AM
DATE MODIFIED:
7/27/2017 1:23 AM
49. Which is an independent variable in a study where Tractor Supply, a retailer of garden and farming equipment,
increases the price of its most popular lawn tractor by $5 every month for three months and sees its effect on market
share in the Dallas metropolitan area?
a.
The variable being manipulated by the researcher to cause the change
b.
A $5 increase in retail price every month for three months
c.
The variable affected by the change
d.
The variable being manipulated by the research to cause the change and a $5 increase in retail price every
month for three months
e.
Changes on market share after 3 months
ANSWER:
d
RATIONALE:
Both the variable being manipulated and the $5 increase in retail price are independent
variables. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:24 AM
DATE MODIFIED:
9/20/2017 2:28 PM
50. S.C. Johnson has developed an ingenious “twist” on their widely available wood cleaner Pledge called “Pledge
wipes”. The marketing manager wishes to test market the new product, but they are hesitant to do so because other
manufacturers of home cleaning products could easily duplicate S.C. Johnson’s modification. Which type of test
marketing would you recommend where consumers are shown the new wipes and asked to rate its features?
a.
Controlled test market
b.
Standard test market
c.
Simulated test market
d.
Electronic test market
e.
None of these are correct.
ANSWER:
c
RATIONALE:
This would require simulated test marketing. See 8-4: Field Experiments in Marketing:
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Page 22
Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.07 – Discuss the advantages and disadvantages of simulated test marketing.
DATE CREATED:
7/27/2017 1:27 AM
DATE MODIFIED:
7/27/2017 1:32 AM
51. Dell Corporation sent five different versions of their email to customers to determine which message was most
effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions
demonstrated higher than normal click-through rates. Such experimentation done in a realistic environment would be
called a
a.
field experiment.
b.
laboratory experiment.
c.
survey experiment.
d.
cross-sectional experiment.
e.
longitudinal experiment.
ANSWER:
a
RATIONALE:
This would be called a field experiment. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.02 – Clarify the difference between laboratory experiments and field experiments.
DATE CREATED:
7/27/2017 1:33 AM
DATE MODIFIED:
7/27/2017 1:35 AM
52. The Houston Aeros wanted to find out more about their fans and decided to gather information about their
demographics so as to generate summary statistics of it fans. Which of the following primary data collection techniques
would they most likely to use to conduct the descriptive research study?
a.
Experiments
b.
Sample surveys
c.
Depth interviews
d.
Focus groups
e.
Case analysis
ANSWER:
b
RATIONALE:
This would require sample surveys. See 8-1: Three Approaches to Generating New Data.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
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Page 23
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:36 AM
DATE MODIFIED:
7/27/2017 1:39 AM
53. Typically, ____ experiments have greater internal validity, and ____ experiments have greater external validity.
a.
laboratory; field
b.
field; laboratory
c.
longitudinal; cross-sectional
d.
The internal and external validities are usually the same for both types of experiments.
e.
Neither internal nor external validity is critical for experiments.
ANSWER:
a
RATIONALE:
Typically, laboratory experiments have greater internal validity and field experiments
have greater external validity. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.03 – Explain which of the two types of experiments has greater internal validity
and which has greater external validity.
DATE CREATED:
7/27/2017 1:39 AM
DATE MODIFIED:
7/27/2017 1:42 AM
54. None of these are correct.Best Foods Corporation hired an outside marketing research firm for conducting a test
market for its new spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats
(e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the U.S. This type of test market is called a(n)
a.
electronic test market.
b.
controlled test market.
c.
standard test market.
d.
simulated test market.
e.
None of these are correct.
ANSWER:
b
RATIONALE:
This type of test market is called a controlled test market. See 8-4: Field Experiments in
Marketing: Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 1:42 AM
DATE MODIFIED:
7/27/2017 1:45 AM
55. General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon
offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the
U.S. This type of research is called
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Page 24
a.
descriptive.
b.
exploratory.
c.
a test market.
d.
a sample survey.
e.
All of these are correct.
ANSWER:
c
RATIONALE:
This type of research is called a test market. See 8-4: Field Experiments in Marketing:
Market Testing.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 1:46 AM
DATE MODIFIED:
9/20/2017 2:29 PM
56. To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory
experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment, price
would be the
a.
independent variable.
b.
effect variable.
c.
dependent variable.
d.
result variable.
e.
extraneous variable.
ANSWER:
a
RATIONALE:
Price would be the independent variable in this experiment. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:52 AM
DATE MODIFIED:
7/27/2017 1:55 AM
57. The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers
has any effect on attendance. Which of the following is the dependent variable?
a.
Attendance
b.
Level of TV advertising
c.
The number of channels on which ads are run
d.
The number of repeat customers
e.
Number of newspaper advertisements
ANSWER:
a
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Page 25
RATIONALE:
The level of TV Advertising would be the dependent variable. See 8-2: Causal Research.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 1:56 AM
DATE MODIFIED:
7/27/2017 2:00 AM
58. Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:04 AM
DATE MODIFIED:
7/27/2017 2:08 AM
59. A test market study is a form of causal research.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:09 AM
DATE MODIFIED:
7/27/2017 2:11 AM
60. While exploratory studies are rigid in nature, descriptive studies are considered flexible.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
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Page 26
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:14 AM
DATE MODIFIED:
7/27/2017 2:15 AM
61. Causal research is used to discover ideas and insights in the process of defining the decision problem.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:16 AM
DATE MODIFIED:
7/27/2017 2:17 AM
62. When it comes to establishing causality, a consistent pattern of variation or relationship between two variables is
enough to conclude that one caused the other.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:17 AM
DATE MODIFIED:
7/27/2017 2:18 AM
63. External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to
the other factors.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.03 – Explain which of the two types of experiments has greater internal validity
and which has greater external validity.
DATE CREATED:
7/27/2017 2:18 AM
DATE MODIFIED:
7/27/2017 2:19 AM
Copyright Cengage Learning. Powered by Cognero.
Page 27
64. The time required for an adequate market test is often minimal.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 2:19 AM
DATE MODIFIED:
7/27/2017 2:20 AM
65. Standard test markets are the most expensive, take the most time, and are likely to tip off the competitors
compared with other approaches.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 2:21 AM
DATE MODIFIED:
7/27/2017 2:22 AM
66. This external validity refers to our ability to attribute the effect that was observed to the experimental variable and
not to other factors.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.03 – Explain which of the two types of experiments has greater internal validity
and which has greater external validity.
DATE CREATED:
7/27/2017 2:22 AM
DATE MODIFIED:
7/27/2017 2:23 AM
67. A test market in which the company sells the product through normal distribution channels is called a standard test
market.
a.
True
b.
False
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Page 28
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 2:23 AM
DATE MODIFIED:
7/27/2017 2:24 AM
68. The condition for establishing causality that is the most difficult to meet is the elimination of other explanations.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:24 AM
DATE MODIFIED:
7/27/2017 2:25 AM
69. Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been used
to examine the effectiveness of almost every element of the marketing mix.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.06 – Distinguish between a standard test market and a controlled test market.
DATE CREATED:
7/27/2017 2:25 AM
DATE MODIFIED:
7/27/2017 2:26 AM
70. The three major considerations in test marketing are cost, time, and control.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
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Page 29
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.05 – List the three major considerations in test marketing.
DATE CREATED:
7/27/2017 2:27 AM
DATE MODIFIED:
7/27/2017 2:28 AM
71. Compare and contrast descriptive and causal research designs.
ANSWER:
Descriptive research can be used to estimate proportions, describe characteristics, and
make specific predictions. Causal research can be used to determine cause-and-effect
relationships.
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
Understand
QUESTION TYPE:
Essay
HAS VARIABLES:
False
LEARNING OBJECTIVES:
8.01 – Discuss the three general types of primary data research.
DATE CREATED:
7/27/2017 2:28 AM
DATE MODIFIED:
7/27/2017 2:30 AM