Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
38. Which type of power refers to the ability to provide others with what they desire?
a. Expert
b. Legitimate
c. Reward
d. Referent
e. Coercive
39. Which type of power refers to the ability to punish others?
a. Expert
b. Legitimate
c. Reward
d. Referent
e. Coercive
40. Which type of power refers to organisational authority based on rights associated with a
person’s appointed position?
a. Expert
b. Legitimate
c. Reward
d. Referent
e. Coercive
41. Which type of power refers to authority through the motivation to identify with or please
a person?
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
a. Expert
b. Legitimate
c. Reward
d. Referent
e. Coercive
42. Which type of power refers to recognition of one’s knowledge, skills, and ability?
a. Expert
b. Legitimate
c. Reward
d. Referent
e. Coercive
43. Which of the following represent resources accumulated via community relationships and
access to others which are ‘traded’ for other things?
a. Latent ties
b. Social capital
c. Legitimate power
d. Network units
e. Nodes
44. Which of the following is NOT an example of social capital?
a. Useful information
b. Relationships
c. Ability to organise groups
d. LinkedIn connections
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
e. Disconnected employee
45. Which type of online community selectively allows access to only some people and may
offer a high degree of social capital to the lucky few who pass the test?
a. Scale free
b. Open access
c. Gated
d. Democratic
e. Coercive
46. Which of the following characteristics does not describe an influencer?
a. Disconnected
b. Activist
c. Active mind
d. Trendsetter
e. Impact
47. A latent tie is best exemplified by which of the following?
a. An old friend you’ve reconnected with.
b. A best friend.
c. Your mother.
d. A co-worker.
e. Your boss.
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
48. Which of the following best completes the statement, ‘The ______ explains that the
relative value a community offers its members is tied to its membership’?
a. network effect
b. social web
c. network nodes
d. network score
e. None of these
49. Which of the following is NOT true of social network sites (SNS)?
a. Participants must link their SNS memberships together into a single sign on (SSO).
b. Participants have uniquely identifiable profiles that consist of user-supplied content,
content provided by other users, and/or system-provided data.
c. Participants can publicly articulate connections that can be viewed and traversed by others.
d. Participants can consume, produce, and/or interact with streams of user-generated content
provided by their connections on the site.
e. All are true.
50. Which of the following best completes the following statement, ‘Connected ______ in a
network experience ______; these are behaviour-based ties such as talking with each other,
attending an event together, or working together.’?
a. nodes; flows
b. ties; flows
c. nodes; interactions
d. ties; interactions
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
51. Which of the following completes the statement, ‘______ are exchanges of resources,
information, or influence among members of the network.’?
a. Interactions
b. Nodes
c. Ties
d. Meetups
e. Flows
52. Which of the following completes the statement, ‘In social media these flows of
communication go in many directions at any point in time and often on many platforms – a
condition we term ______.’?
a. word-of-mouth communication
b. media multiplexity
c. social network theory
d. network effect
e. None of these
53. Which of the following best completes the following sentence, ‘When members of an
online network arrange to meet in a physical location this is known as a(n) ______’.?
a. LinkedIn event
b. social meet
c. meetup
d. happening
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
54. One factor that drives Facebook’s success is that it allows users to share photos, live
video, events, quizzes, etc. What is this exemplary of?
a. CRM
b. Monetisation
c. Word-of-mouth communications
d. Personal presence
e. Social-object theory
55. Which of the following best completes the following sentence, ‘______ refers to posts
written with all capital letters to express anger.’?
a. Trolling
b. Rickrolling
c. Doxing
d. Flaming
e. None of these
56. Which of the following best completes the following sentence, ‘______ , a cyber-offence
that is illegal in the U.K., refers to identifying and publishing private information about
someone as a form of punishment or revenge.’?
a. Trolling
b. Rickrolling
c. Doxing
d. Flaming
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
57. Which of the following best completes the following sentence, ‘______ refers to the
deliberate provocation of conflict by posting messages that are inflammatory, controversial,
insulting, and/or provocative.’?
a. Trolling
b. Rickrolling
c. Doxing
d. Flaming
e. None of these
58. When tasks are completed collaboratively by a large group of people such that the
resulting value far exceeds that which could have been contributed by any single participant,
this is called ______.
a. crowdsourcing
b. crowdculture
c. intentional social action
d. participation
e. None of these
59. Which of the following best completes the statement, ‘The biggest predictor of whether
someone will become active in a social network space, regardless of the site’s primary
function, is the presence of a ______.’?
a. a strong group leader
b. critical mass of friends
c. chatbots to interact with visitors
d. social media marketing team
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
60. Which of the following completes the statement,’______ is based on the shared beliefs,
relationships, and actions of those in the community such that norms, behaviours, and values
held and shared by individuals ultimately support a community reputation.’?
a. Social capital
b. Social currency
c. Reputational capital
d. Reputational currency
e. None of these
61. Which of the following refers to, ‘The value we get from others who provide access to
places, people, or ideas we might not be able to get to on our own.’?
a. Connected nodes
b. Reputational capital
c. Maintained social capital
d. Bridging social capital
e. None of these
62. Which of the following refers to, ‘The value we get from maintaining relationships with
latent ties.’?
a. Connected nodes
b. Reputational capital
c. Maintained social capital
d. Bridging social capital
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
63. Which of the following refers to ‘the degree to which a pair of individuals is similar in
terms of education, social status, and beliefs’?
a. Cascading
b. Homophily
c. Heterogeneity
d. Dissonance
e. None of these.
64. Which of the following best completes the statement, ‘______ proposed that a small
group of influencers are responsible for dissemination of information because they can
modify the opinions of a large number of other people.’?
a. The social media consumption theory
b. The cascade theory
c. The two-step flow model of influence
d. The influence network theory
e. None of these
65. Which of the following best complete the statement, ‘WOM is especially ______ when
the product is ______ in the market.’?
a. influential; well-established
b. negative; familiar
c. uninfluential; novel
d. influential; novel
e. None of these
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
66. In Malcolm Gladwell’s popular book The Tipping Point, he posits that three factors work
to “tip” a trend, in other words to ignite interest in an idea, behaviour, or product. Which of
the following make up the three?
a. The law of the few, stickiness, the power of context.
b. The law of the few, stickiness, the power of connections.
c. The law of the few, connections, the power of context.
d. The law of the few, connections, the power of stickiness.
e. None of these.
67. Which of the following completes the statement, ‘If an idea is ______, this means it has
memorable impact and it stays with us for a long time.’?
a. sticky
b. resonating
c. viral
d. liked
e. supported
68. Which of the following completes the statement, ‘______ build influence using a self-
presentation technique that involves establishing a sense of intimacy with their audiences by
sharing content in one or more social communities.’?
a. Influencers
b. Micro-celebrities
c. Brand ambassadors
d. Brand butlers
e. Spokes-celebrities
Tracy L. Tuten, Social Media Marketing, 4e
SAGE Publishing, 2021
69. Which term is used to describe ‘investments that reach the target audience such as
advertising and event marketing’?
a. Campaign spend
b. Non-working spend
c. Working spend
d. Organic spend
e. None of these
70. Which term is used to describe ‘any cost attributed to creating campaign assets, planning,
or managing the campaign’?
a. Campaign spend
b. Non-working spend
c. Working spend
d. Organic spend
e. None of these
71. Which of the following best completes the statement, ‘A(n) ______ is an exposure to a
brand via another person or social sharing.’?
a. influence impression
b. word-of-mouth review
c. negative impression
d. public endorsement
e. None of these