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1. Which of the following statements is TRUE?
a.
A research project is a failure if you can’t communicate the results effectively.
b.
The written report has a huge impact on whether the information generated by the research is actually used.
c.
Reports are all that most executives will see of the project.
d.
A solid written report sends an important signal about the likely quality of the overall project.
e.
All of these statements are true.
ANSWER:
e
RATIONALE:
All of these statements are true. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:30 AM
DATE MODIFIED:
8/1/2017 12:30 AM
2. Which of the following statements is FALSE about research reports?
a.
They must be tailor-made for their readers.
b.
They must pay attention to the audience’s technical sophistication.
c.
They must be written at an 8th grade reading level or below.
d.
They must pay attention to the audience’s interest in the subject.
e.
They must be written with understanding of the circumstances under which the audience will read and use
the report.
ANSWER:
c
RATIONALE:
All of these statements are true about research reports except that they must be
written at an 8th grade reading level or below. See 20–1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:32 AM
DATE MODIFIED:
8/1/2017 12:32 AM
3. The research report writing standards are
a.
b.
c.
d.
e.
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Page 2
ANSWER:
d
RATIONALE:
The research report writing standards are clarity, accuracy, and completeness.
See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:34 AM
DATE MODIFIED:
8/1/2017 12:35 AM
4. Which of the following statements is TRUE?
a.
Because the research report is all that most executives will see of a project, it is the basis for their evaluation
of the research project.
b.
If the research team has worked exceptionally hard on the project at hand, a sloppy report will still show the
amount of effort explained.
c.
Executives are easily convinced of the usefulness of the report’s findings with a lot of statistics in the body of
the report.
d.
The research report does not need to describe the research method because it is over the heads of the
audience.
e.
All of these statements are false.
ANSWER:
a
RATIONALE:
Because the research report is all that most executives will see of a project, it is
the basis for their evaluation of the research project. See 20–1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:46 AM
DATE MODIFIED:
8/1/2017 12:47 AM
5. Which of the following statements is FALSE?
a.
The research report represents the end product of the research process. No matter what the proficiency with
which all previous steps have been dispatched, the project will be no more successful than the research
report.
b.
The audience determines the type of report. Researchers must make every effort to acquaint themselves
with the specific preferences of their audience. They should not consider these preferences as unalterable,
but any deviations from them should be made with reason and not from ignorance.
c.
The fundamental criterion by which research reports are evaluated is communication with the reader.
d.
The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the
reader’s interest is critical in determining the content of the report. An interested reader should be expected
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Page 3
to overcome any difficulties he or she might have in understanding the report because of limited technical
expertise.
e.
The competency of the researcher is often evaluated based on the readability of the research report.
ANSWER:
d
RATIONALE:
All of these statements are true except that the technical capacity of the reader is
unimportant as far as the research report is concerned. Rather, the reader’s
interest is critical in determining the content of the report. An interested reader
should be expected to overcome any difficulties he or she might have in
understanding the report because of limited technical expertise. See 20–1: The
Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:49 AM
DATE MODIFIED:
8/1/2017 12:50 AM
6. Which of the following is FALSE?
a.
The research report is the end product of the research process.
b.
The fundamental criterion by which research reports are evaluated is communication with the reader.
c.
The report reader is the only reason to prepare a research report.
d.
The intended use of the research report does not affect the content of the report.
e.
The research report criteria of completeness, accuracy, clarity, and conciseness are related.
ANSWER:
d
RATIONALE:
All of these are true except that the intended use of the research report does not
affect the content of the report. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:51 AM
DATE MODIFIED:
8/1/2017 12:51 AM
7. Which of the following characteristics should NOT affect the content of the research report?
a.
The reader’s technical sophistication
b.
The reader’s interest
c.
The circumstances surrounding the research
d.
The intended use of the report
e.
The researcher’s technical sophistication
ANSWER:
e
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RATIONALE:
All of these affect the content of the research report except the researcher’s
technical sophistication. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:52 AM
DATE MODIFIED:
8/1/2017 12:53 AM
8. Report writing should NOT be evaluated on which of the following criteria?
a.
Inclusion of technically sophisticated explanations of data analyses
b.
Completeness of the report
c.
Conciseness of the writing style
d.
Accuracy of the information presented
e.
Clarity of the writing style
ANSWER:
a
RATIONALE:
All of these are criteria used to evaluate reports except the inclusion of technically
sophisticated explanations of data analyses. See 20–1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:54 AM
DATE MODIFIED:
8/1/2017 12:54 AM
9. Which of the following best describes the essential goal of a complete research report?
a.
Presentation of the technical aspects of all data analyses performed in the project
b.
Presentation of all information needed by the reader in easily understandable language
c.
Presentation of all data collected in the research project in easily understandable language
d.
Adherence to the outline of the report
e.
Accurate presentation of information
ANSWER:
b
RATIONALE:
The essential goal of a complete research report is presentation of all information
needed by the reader in easily understandable language. See 20–1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
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Page 5
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 12:55 AM
DATE MODIFIED:
8/1/2017 12:56 AM
10. Which of the following is TRUE about the technical aspects of a research report?
a.
The technical sophistication of the report reader should act as a guide for the technical sophistication of the
report.
b.
Technical jargon impresses the report reader.
c.
The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the
reader’s interest is critical in determining the content of the report.
d.
None of these are correct.
e.
All of these are correct.
ANSWER:
a
RATIONALE:
The technical sophistication of the report reader should act as a guide for the
technical sophistication of the report. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 12:57 AM
DATE MODIFIED:
9/21/2017 11:35 AM
11. Which section of the report is considered one of the most difficult to write?
a.
Executive Summary
b.
Conclusions and Recommendations
c.
Methods
d.
Results
e.
Introduction
ANSWER:
c
RATIONALE:
The methods section is the most difficult to write. See 20–1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 12:59 AM
DATE MODIFIED:
8/1/2017 12:59 AM
12. A research report is NOT
a.
clear if it provides all the information the readers need in a language they understand.
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Page 6
b.
incomplete when it is brief.
c.
determined by the reader’s interest and abilities.
d.
capable of generating inaccuracies due to inept phrasing, illogical reasoning, and mishandling of the data.
e.
hard to tailor to a group of executives.
ANSWER:
b
RATIONALE:
A research report is not incomplete when it is brief. See 20–1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:01 AM
DATE MODIFIED:
8/1/2017 1:02 AM
13. A written report may be considered incomplete because it
a.
is too brief.
b.
includes interesting but not vital information.
c.
is too long.
d.
includes statistical calculations unfamiliar to the reader.
e.
All of these are sources of report incompleteness.
ANSWER:
e
RATIONALE:
All of these are sources of report incompleteness. See 20–1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:03 AM
DATE MODIFIED:
8/1/2017 1:04 AM
14. Completeness of the research report should be evaluated from the perspective of the
a.
researcher.
b.
data collected.
c.
reader.
d.
data analyst.
e.
report writer.
ANSWER:
c
RATIONALE:
Completeness should be evaluated from the perspective of the reader. See 20–1:
The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
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Page 7
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:05 AM
DATE MODIFIED:
8/1/2017 1:05 AM
15. Accuracy in a report refers to
a.
mathematical accuracy.
b.
grammatical accuracy.
c.
correct terminology.
d.
mathematical and grammatical accuracy.
e.
All of these are correct.
ANSWER:
e
RATIONALE:
All of these apply to accuracy in a report. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:06 AM
DATE MODIFIED:
9/21/2017 11:36 AM
16. Which of the following is NOT a common source of inaccuracy in report writing?
a.
Simple errors in addition or subtraction
b.
Confusion between percentages and percentage points
c.
Inaccuracy caused by grammatical errors
d.
Confused terminology resulting in fallacious conclusion
e.
Faulty data analysis
ANSWER:
e
RATIONALE:
All of these are common sources of inaccuracy except faulty data analysis. See
20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:09 AM
DATE MODIFIED:
8/1/2017 1:09 AM
17. To improve your writing,
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Page 8
a.
use technical terminology.
b.
use the longest words possible.
c.
write only one draft.
d.
read it aloud.
e.
use complex sentences.
ANSWER:
d
RATIONALE:
To improve your writing, read it aloud. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:11 AM
DATE MODIFIED:
8/1/2017 1:11 AM
18. Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?
a.
Using short sentences
b.
Using a logically ordered outline
c.
Rewriting the first draft
d.
Re-stating an important point in different words
e.
Using short paragraphs
ANSWER:
d
RATIONALE:
All of these aid in the crafting of a research report except re-stating an important
point in different words. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:12 AM
DATE MODIFIED:
8/1/2017 1:13 AM
19. Which of the following is TRUE?
a.
In general, the amount of detail contained in the research report should be inversely proportional to the
amount of direct control the user can exercise over the areas under discussion.
b.
A good rule of thumb in report writing is to include all those findings that might be of interest to the reader.
c.
One particularly helpful technique for securing conciseness in a research report is to read the draft aloud.
d.
The true summary is an abstract of the whole report in which everything is restated in condensed form.
e.
The writer must make a trade-off between completeness and conciseness.
ANSWER:
c
RATIONALE:
One particularly helpful technique for securing conciseness in a research report is
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Page 9
to read the draft aloud. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 – Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 1:14 AM
DATE MODIFIED:
8/1/2017 1:15 AM
20. Which of the following should NOT be included on the title page of a research report?
a.
The subject of the report
b.
The name of the research organization
c.
The date of submission
d.
The name of the client organization
e.
The cost of the project
ANSWER:
e
RATIONALE:
All of these should be included in the title page except the cost of the project. See
20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:16 AM
DATE MODIFIED:
8/1/2017 1:17 AM
21. The most important part of a written research report is the
a.
summary.
b.
body.
c.
appendix.
d.
conclusion.
e.
introduction.
ANSWER:
a
RATIONALE:
The most important part of a written research report is the summary. See 20–1:
The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.03 – Explain the kind of information contained in the executive summary.
DATE CREATED:
8/1/2017 1:18 AM
Copyright Cengage Learning. Powered by Cognero.
Page 10
DATE MODIFIED:
8/1/2017 1:19 AM
22. A good summary should NOT contain
a.
background information.
b.
tables of data.
c.
conclusions.
d.
recommendations.
e.
purpose of the research.
ANSWER:
b
RATIONALE:
A good summary should not contain tables of data. See 20–1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.03 – Explain the kind of information contained in the executive summary.
DATE CREATED:
8/1/2017 1:20 AM
DATE MODIFIED:
8/1/2017 1:21 AM
23. The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of
low calorie dog biscuits. The researcher’s remarks were a
a.
recommendation.
b.
conclusion.
c.
hypothesis.
d.
research proposal.
e.
None of these are correct.
ANSWER:
b
RATIONALE:
These remarks represent a conclusion. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Apply
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:22 AM
DATE MODIFIED:
8/1/2017 1:22 AM
24. Which of the following is FALSE?
a.
A good test of a summary is self-sufficiency in that a summary should not require the appended full report
but should be able to stand on its own.
b.
In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should
limit their reports to presentation of the facts and should let the reader draw his or her own inferences from
this presentation.
c.
The good summary in a research report contains the necessary introductory information to provide
background and the important results and conclusions.
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Page 11
d.
The true summary is an abstract of the whole report in which everything is restated in condensed form.
e.
As a general rule, the research report with wide distribution will require a more extensive introduction than a
report for a narrow audience because a major purpose of the introduction is to provide the background
information the reader needs to appreciate the discussion in the body of the report.
ANSWER:
b
RATIONALE:
All of these are true except that in general, it is not desirable for the researcher to
draw conclusions in the written report. Rather they should limit their reports to
presentation of the facts and should let the reader draw his or her own inferences
from this presentation. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.03 – Explain the kind of information contained in the executive summary.
DATE CREATED:
8/1/2017 1:23 AM
DATE MODIFIED:
8/1/2017 1:24 AM
25. Which of the following is NOT typically part of the good summary?
a.
Introductory information providing background for the research
b.
Important results
c.
Conclusions
d.
Cost of the project
e.
All these are part of the good summary.
ANSWER:
d
RATIONALE:
All of these are part of a good summary except the cost of the project. See 20–1:
The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.03 – Explain the kind of information contained in the executive summary.
DATE CREATED:
8/1/2017 1:27 AM
DATE MODIFIED:
8/1/2017 1:28 AM
26. Definitions of unfamiliar terms used in the report should be defined in the
a.
introduction.
b.
summary.
c.
body.
d.
conclusions.
e.
appendix.
ANSWER:
a
RATIONALE:
Definitions of unfamiliar terms should be defined in the introduction. See 20–1: The
Written Research Report.
POINTS:
1
Copyright Cengage Learning. Powered by Cognero.
Page 12
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:29 AM
DATE MODIFIED:
8/1/2017 1:29 AM
27. Which of the following is typically NOT included in the introduction to a research report?
a.
Definitions of unfamiliar terms or terms with a specific usage in the report
b.
Background history of the research and the report
c.
Specific objectives of the research
d.
Hypotheses guiding the study
e.
Description of the sampling frame and sampling plan
ANSWER:
e
RATIONALE:
All of these are typically included in the introduction except the description of the
sampling frame and the sampling plan. See 20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:31 AM
DATE MODIFIED:
8/1/2017 1:32 AM
28. Which of the following is typically NOT included in the body of a research report?
a.
Statements as to whether the results are based on primary or secondary data
b.
Description of the sampling plan
c.
Discussion of the method of analysis
d.
Conclusions
e.
Statement of the limitations of the study
ANSWER:
d
RATIONALE:
All of these are included in the body of a research report except conclusions. See
20–1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 – Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:33 AM
DATE MODIFIED:
8/1/2017 1:34 AM
29. Which of the following is FALSE?