Marketing Chapter 20 Definitions of unfamiliar terms should be included in the introduction

subject Type Homework Help
subject Pages 9
subject Words 2636
subject Authors Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

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Page 13
a.
Definitions of unfamiliar terms should be included in the introduction.
b.
The introduction should not state the specific objectives of the research.
c.
The report reader should be made familiar with the relationship between the research project and other
related work.
d.
The body of the report is one of the hardest sections to write in that it is important that the reader be told
what was done, and why it was done, without the use of technical jargon.
e.
All of these are correct.
ANSWER:
b
RATIONALE:
All of these are true except that the introduction should not state the specific
objectives of the research. See 20-1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:35 AM
DATE MODIFIED:
8/1/2017 1:36 AM
30. Which section usually makes up the bulk of the report?
a.
Summary
b.
Results
c.
Method
d.
Introduction
e.
Appendix
ANSWER:
b
RATIONALE:
The results make up the bulk of the report. See 20-1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:37 AM
DATE MODIFIED:
8/1/2017 1:38 AM
31. Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the
report?
a.
b.
c.
d.
e.
ANSWER:
e
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Page 14
RATIONALE:
All of these should be included except the calculations used to determine the
sample size. See 20-1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:41 AM
DATE MODIFIED:
8/1/2017 1:42 AM
32. The basics of the sampling plan used in the research project are typically presented in the ____ of the written report.
a.
summary
b.
conclusions and recommendations
c.
method
d.
introduction
e.
appendix
ANSWER:
c
RATIONALE:
The basics of the sampling plan used in the research project are typically
presented in the method section of the written report. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:43 AM
DATE MODIFIED:
8/1/2017 1:44 AM
33. The following items should be included in the sampling section of the body of the report EXCEPT
a.
the definition of the population.
b.
what was done.
c.
how the sample was chosen.
d.
why the procedure chosen was used.
e.
All of these should be included in the sampling section.
ANSWER:
e
RATIONALE:
All of these should be included in the sampling section. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
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Page 15
DATE CREATED:
8/1/2017 1:44 AM
DATE MODIFIED:
8/1/2017 1:45 AM
34. When developing a table to include in a report body, the following hint should be followed:
a.
try to address more than one problem in the table.
b.
place figures in ascending order.
c.
round percentages to the second decimal place.
d.
None of these are correct.
e.
All of these are correct.
ANSWER:
d
RATIONALE:
None of these hints should be followed. See 20-1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:46 AM
DATE MODIFIED:
8/1/2017 1:46 AM
35. Which of the following is NOT true when presenting the results in the body of the report?
a.
Tables and figures should be used sparingly because they can be included liberally in the appendix.
b.
Each table should address only a single problem.
c.
Numbers in tables should be rounded to two effective digits.
d.
Irrelevant information should be omitted.
e.
Tables and figures should be logically ordered.
ANSWER:
a
RATIONALE:
All of these are true except that tables and figures should be used sparingly
because they can be included liberally in the appendix. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:47 AM
DATE MODIFIED:
8/1/2017 1:48 AM
36. Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written
report?
a.
Order the columns or rows in the table by some measure of size.
b.
Put the numbers to be compared into columns rather than rows.
c.
Give brief verbal summaries of each table.
d.
Put the numbers to be compared into rows rather than columns.
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Page 16
e.
Round all numbers to two effective digits.
ANSWER:
d
RATIONALE:
All of these are recommended for the presentation of tables except putting the
numbers to be compared into rows rather than columns. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:49 AM
DATE MODIFIED:
8/1/2017 1:49 AM
37. Which of the following is TRUE?
a.
A conclusion is an opinion of what future action should be taken.
b.
In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should
limit their reports to presentations of the facts and should let the reader draw his or her own inferences from
this presentation.
c.
If a report is to be read by one familiar with the research topic, an introduction is unnecessary.
d.
As a general rule, the research report with a wide distribution will require a more extensive introduction than
a report for a narrow audience because a major purpose of the introduction is to provide the background
information the reader needs to appreciate the discussion in the body of the report.
e.
In general, the amount of detail contained in the research report should be inversely proportional to the
amount of direct control the user can exercise over the areas under discussion.
ANSWER:
d
RATIONALE:
As a general rule, the research report with a wide distribution will require a more
extensive introduction than a report for a narrow audience because a major
purpose of the introduction is to provide the background information the reader
needs to appreciate the discussion in the body of the report. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:50 AM
DATE MODIFIED:
8/1/2017 1:51 AM
38. When it comes to discussing the limitations of the study, the writer should
a.
emphasize what could have been accomplished given a larger research budget.
b.
acknowledge that all studies contain error and this one is no different.
c.
not mention them and let the data speak for itself.
d.
provide a balanced account of the specific problems.
e.
tell an amusing anecdote relating to statistical infallibility.
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Page 17
ANSWER:
d
RATIONALE:
When it comes to discussing the limitations of the study, the writer should provide
a balanced account of the specific problems. See 20-1: The Written Research
Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:52 AM
DATE MODIFIED:
8/1/2017 1:52 AM
39. The researcher's recommendations
a.
should follow the conclusions in the report.
b.
are straightforward for strategy-oriented research.
c.
are less straightforward for discovery-oriented research.
d.
All of these are correct.
e.
None of these are correct.
ANSWER:
d
RATIONALE:
All of these describe the researcher’s recommendations. See 20-1: The Written
Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 1:53 AM
DATE MODIFIED:
9/21/2017 11:37 AM
40. The most technically oriented material in the report will usually be found in the
a.
appendix.
b.
introduction.
c.
summary.
d.
conclusions and recommendations.
e.
bibliography.
ANSWER:
a
RATIONALE:
The most technically oriented materials in the report will usually be found in the
appendix. See 20-1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Remember
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
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Page 18
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:04 AM
DATE MODIFIED:
8/1/2017 2:05 AM
41. Which of the following should NOT be placed in the appendix of the written research report?
a.
A copy of the data collection form
b.
Detailed calculations of test statistics
c.
Detailed calculations used to determine sample size
d.
Source tables for summary tables found in the body of the report
e.
The formal statements of the research hypotheses
ANSWER:
e
RATIONALE:
All of these should be in the appendix except the formal statements of the
research hypotheses. See 20-1: The Written Research Report.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:07 AM
DATE MODIFIED:
8/1/2017 2:08 AM
42. Including too much information in a research report actually makes the report more usable.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:09 AM
DATE MODIFIED:
8/1/2017 2:09 AM
43. When it comes to the actual writing of the report, you should use short paragraphs and long sentences.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
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Page 19
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:10 AM
DATE MODIFIED:
8/1/2017 2:10 AM
44. The fundamental criterion by which research reports are evaluated is communication with the reader.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:11 AM
DATE MODIFIED:
8/1/2017 2:12 AM
45. Completeness of the research report should be evaluated from the perspective of the reader.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:48 AM
DATE MODIFIED:
8/1/2017 2:49 AM
46. The most important part of a written research report is the introduction.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:50 AM
DATE MODIFIED:
8/1/2017 2:50 AM
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Page 20
47. Definitions of unfamiliar terms should be included in the introduction.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:51 AM
DATE MODIFIED:
8/1/2017 2:51 AM
48. The appendix usually contains the most technically oriented material in the report.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:52 AM
DATE MODIFIED:
8/1/2017 2:52 AM
49. It is not in the best interests of the researcher to point out the limitations of the research to the reader.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:53 AM
DATE MODIFIED:
8/1/2017 2:53 AM
50. Completeness of the research report should be evaluated from the perspective of the researcher.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
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Page 21
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:54 AM
DATE MODIFIED:
8/1/2017 2:54 AM
51. Using a good outline can help you achieve clarity, accuracy, and completeness in your report.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.01 - Discuss three writing standards that a report should meet if it is to
communicate effectively with readers
DATE CREATED:
8/1/2017 2:55 AM
DATE MODIFIED:
8/1/2017 2:55 AM
52. The most important part of a written research report is the appendix.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:56 AM
DATE MODIFIED:
8/1/2017 2:56 AM
53. Definitions of unfamiliar terms used in the report should be defined in the introduction.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:57 AM
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Page 22
DATE MODIFIED:
8/1/2017 2:58 AM
54. Results that are interesting but irrelevant in terms of specific research problems should be omitted.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 2:58 AM
DATE MODIFIED:
8/1/2017 2:59 AM
55. Tables, charts, and exhibits of other kinds can't replace text completely.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 3:00 AM
DATE MODIFIED:
8/1/2017 3:00 AM
56. The methods, results, and limitations of the research project are presented in the introduction of the written report.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 3:01 AM
DATE MODIFIED:
8/1/2017 3:01 AM
57. An incomplete report probably means that you'll have to write supplementary reports.
a.
True
b.
False
ANSWER:
True
POINTS:
1
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Page 23
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 3:02 AM
DATE MODIFIED:
8/1/2017 3:03 AM
58. The most technically oriented material in the report will usually be found in the introduction.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
True / False
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 3:04 AM
DATE MODIFIED:
8/1/2017 3:04 AM
59. Distinguish between a conclusion and a recommendation.
ANSWER:
A conclusion is an opinion based on the results. A recommendation is a suggestion as to
appropriate future action.
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Understand
QUESTION TYPE:
Essay
HAS VARIABLES:
False
LEARNING OBJECTIVES:
20.02 - Outline the main elements that make up a standard research report.
DATE CREATED:
8/1/2017 3:05 AM
DATE MODIFIED:
8/1/2017 3:06 AM

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