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To have significant impact on issues will require not only individual effort but people
working together.
The pattern of networks is relevant to scientific topics but is not applicable to sustainability
work.
“Collective learning” is a characteristic that gives the human species significant ecological
adaptability.
Research shows that the most effective way to motivate people to make behavioral changes
is to teach them about the crises facing the planet.
Social marketing refers to teaching people how to work together in groups.
Because language is a subjective experience among individual hearers, actual word choice
has little impact.
We should continue to use the words we are accustomed to using; that is the most effective
way eventually to win over people who do not agree with our worldviews.
Ecolinguistics studies the role of language in environmental problems and solutions.
Ecobabble is the practice of making up words to describe as-yet undefined conditions.
Greenwashing is the use of deliberately misleading terms in order to portray an
environmentally responsible image.
Semantic vagueness is the use of words with unclear or indefinite meanings, such as the
word “natural.”
Consensus means that everyone in the group has reached complete agreement.
A fundamental goal of sustainability work is to persuade other people to agree with what
we are telling them about environmental issues.
Resilient communities are likely to be a fundamentally important asset in the coming years
of transition.