CHAPTER 17 Creating an Implementation Plan and Sustaining Behavior
Type: E
1. Identify/list each of the 4 major components of an Implementation Plan:
2. For Phase by Target Audience, use an example of a campaign to influence homeowners to plant native
plants. Give two potential phases for the campaign.
3. For Phase by Geographic Area, use an example of a campaign to influence homeowners to plant native
plants. Give two potential phases for the campaign.
4. For Phase by Objective, use an example of a campaign to influence homeowners to plant native plants.
Give two potential phases for the campaign.
5. For Phase by Goal, use an example of a campaign to influence homeowners to plant native plants. Give
6. For Phase by Stage of Change, use an example of a campaign to influence homeowners to plant native
plants. Give two potential phases for the campaign.
7. For Phase by Introduction of Goods & Services, use an example of a campaign to influence
homeowners to plant native plants. Give two potential phases for the campaign.
8. For Phase by Pricing/Incentives, use an example of a campaign to influence homeowners to plant
native plants. Give two potential phases for the campaign.
9. For Phase by Distribution channels, use an example of a campaign to influence homeowners to plant
native plants. Give two potential phases for the campaign.
10. For Phase by Messages, use an example of a campaign to influence homeowners to plant native
plants. Give two potential phases for the campaign.
11. For Phase by Communication Channels, use an example of a campaign to influence homeowners to
plant native plants. Give two potential phases for the campaign.
12. Identify 3 sustainability strategies and describe using a few words/descriptive phrase.