Marketing for Hospitality and Tourism, 8e, Global Edition (Kotler)
Chapter 17 Destination Marketing
1) Which of the following would be considered a macrodestination?
A) The United States
B) New York City
C) The Eiffel Tower
D) Disney World
2) Which of the following is NOT a benefit of tourism?
A) Employment
B) Stimulates exports
C) Source of taxes
D) Decline in population
3) All of the following are tourist classifications EXCEPT:
A) Drifters
B) Eccentrics
C) Explorers
D) Bleisure
4) Which of the following destinations would allocentrics most likely visit?
A) Mexican rain forest
B) Kansas
C) New York City
D) Europe
5) Which of the following is NOT a responsibility of National Tourism Organizations?
A) Flow of research data
B) Infrastructure development
C) Consumer assistance and protection
D) Familiarization trips
6) The travel segment where people have the least influence over their travel experience once it
begins is the:
A) Education and religious traveler
B) Pass-through tourist
C) Business traveler
D) Group mass tourist
7) Psychocentrics are best described as:
A) People with a need for new experiences
B) People who do not travel
C) People who like to travel regularly
D) People who do not desire change when they travel
8) The two major strategies used by tourist destinations to attract visitors are:
A) Cleanliness and proximity
B) Infrastructure and climate
C) Group and individual tours
D) Events and attractions
9) The top three tourism destinations in the world are:
A) China, France, and India
B) China, Spain, and Turkey
C) Malaysia, Mexico, and United States
D) France, Germany, and Spain
10) The benefit of tourism where tourist expenditures are recycled through the local economy, is
called:
A) Multiplier effect
B) Secondary effect
C) Tertiary economic impact
D) Primary economic impact
11) ________ and attractions are the two primary strategies used by tourist destinations to attract
visitors.
A) Hotels
B) Events
C) Monuments
D) Historic preserves
12) Which of the following is NOT a psychological determinant of travel demand?
A) Prestige
B) Escape
C) Social interaction
D) Conventions
13) Self-discovery is one of the ________ determinants of travel demand.
A) Metaphysical
B) Physiological
C) Psychological
D) Natural
14) ________ is one of the fastest growing and most lucrative segments of tourism.
A) Medical tourism
B) Religious tourism
C) Volunteer tourism
D) Hiking tourism
15) A trip where travel agents or others who can send business to a tourist destination attraction,
cruise, or hotel are invited to visit at a low cost or no cost, is called:
A) Familiarization trip
B) Introduction trip
C) Goodwill trip
D) Promotional trip
16) In order to promote movie-induced tourism, DMOs engage in all of the following marketing
activities EXCEPT:
A) Encourage producers to film at the destination
B) Generate ongoing publicity around the film and destination
C) Develop activities focused around the film
D) Provide tax incentives to film producers
17) All of the following are trends in external environment that influence elements of the
marketing system and destination competitiveness EXCEPT:
A) Exchange rates
B) Employee wages
C) Disease outbreaks
D) Fuel costs
18) Destination benchmarking should include the following elements:
A) Visitor satisfaction, brand recognition, market share
B) Destination image, number of visitors, terrorism events
C) Revenue generated, visitor loyalty, population growth
D) DMO performance, sustainable growth, population decline
19) Which of the following is an example of a modified environment for ecotourism?
A) Natural vegetation instead of manicured lawns
B) Towel reuse program in hotels
C) Sales taxes to build tourist-related infrastructure
D) Local school outreach programs
20) Destinations have no form of actual or perceived boundary.
21) Entry into the tourism market is open, so new destinations have a chance at gaining a market.
22) The long-run success of tourism will depend on continual development of man-made
attractions.
23) It is possible that destinations experience a life cycle much like the product life cycle, with
successful periods followed by decline and/or destruction.
24) Eco-tourism is viewed as a kind of sustainable tourism.
25) Longer vacations are becoming more frequent and shorter vacations less frequent.
26) Stopovers do not count as tourists.
27) People visiting friends and relatives should count as tourists, even if they stay at a private
home.
28) Seaside destination marketers have found it is advantageous to show beaches with no one on
them as a way of creating the image of the tourist being alone.
29) The “100% Pure” destination branding campaign in New Zealand had a large impact on
tourism perceptions but minimalized the country’s economic diversity.
30) When ranking top tourist destinations, one should consider two key tourism indicators–
international tourist arrivals and international tourism receipts.
31) Destination marketing is more challenging than marketing other products because a
destination is a bundle of highly diverse products, including geographic size, attractions,
accommodation, food and beverage, and entertainment.
32) Attractions alone do not attract visitors.
33) Destination competitiveness requires an understanding of two important concepts:
comparative and growth advantages.
34) Destinations should consider the triple bottom line–economic, social/cultural, and
environmental–when it comes to product development, competitiveness, and marketing.
35) UNESCO helps tourists select destinations that work to conserve sites of outstanding cultural
or natural importance by listing tourism destinations that meet necessary preservation
requirements.
36) Why is tourism such an important aspect of the hospitality industry? (Provide examples to
support your response.)
37) What is meant by sustainable tourism?
38) Compare and contrast tourism events and tourism attractions.
39) How does a destination recognize its natural target market?
40) Discuss the roles of National Tourism Organizations.