Marketing Chapter 16 Social Responsibility The Finance Department Typically Responsible For Developing Organizations Corporate Social

104. Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of _______.

105. Marketers who select a(n) _____ _____ _____ strategy want to show customers that the company does more than the

competition to implement an environmental strategy.

106. The eco-branding strategy tends to succeed in industries in which significant barriers to _____ exist.

107. Because green products sometimes cost more to produce than traditional products, adopting a(n) _____ _____ _____

strategy may be the only way for a company to pay for its ecological investments and generate a profit for their other

stakeholders.

108. A _____ _____ _____ strategy entails re-shaping the industry through the creation of differential value for consumers and

through making contributions to society in the form of both reduced costs and reduced environmental impact.

109. Environmental _______ are the laws designed to protect the natural environment against undue harm by individuals and

organizations.

110. _______ barriers, such as lack of will on the part of leaders to enact sustainability-focused legislation, can limit the

availability of or increase prices on sustainable goods for consumers.

111. U.S. marketers rationalize sustainability strategies using _______ or bottom-line arguments, whereas companies owned by

members of the European Union rely more heavily on language related to the idea of citizenship, corporate accountability, or

moral commitment.

112. In the end, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically

or globally, are about _______ and social media provides an outlet for doing so.

113. Formed under the umbrella of the United Nations, the GSTC has the goal of promoting best practices in sustainable _____

around the world.

114. The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and

minimizes the negative impact on cultural heritage and the environment is referred to as _____ _____.

115. In order to succeed, a corporate social responsibility program must be adopted and enacted by all of the functional areas

within a firm.

116. The four dimensions of corporate social responsibility are: ethical, legal, economic, and social.

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Learning Objective: 16-01 Describe the features of a successful corporate social responsibility program.

Topic: Corporate Social Responsibility

117. CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters, either at

home or abroad.

118. The moral standards expected by a society are referred to as social principles.

119. An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a

bonus.

120. The finance department is typically responsible for developing an organization’s corporate social responsibility program.

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Topic: Corporate Social Responsibility

121. The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and

qualitative measurements.

122. Corporate volunteerism is the policy or practice of employees volunteering their time or talents for charitable, educational,

or other worthwhile activities, especially in the community.

123. Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

124. One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut costs using sustainable

practices as a guideline.

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Blooms: Understand

Difficulty: 2 Medium

Learning Objective: 16–02 Explain how sustainable marketing contributes to a firm’s corporate social responsibility efforts.

Topic: Sustainable Marketing

125. Employees tend to be engaged when they work for a company that expresses sustainability goals and holds itself

accountable to its stakeholders.

126. Consumerism is a movement made up of consumers that focuses on getting companies to produce less.

127. In order to combat consumers’ negative perceptions of sustainable products, firms must design and produce sustainable

products of high quality.

128. Karen is concerned about sustainability. When she dines out, she always chooses the seafood restaurant near her office

because it only buys fish from suppliers that practice sustainable fishing methods. Both Karen and the seafood restaurant are

part of the green market.

129. Consumerism is a movement of citizens, government agencies, and the business community that advocates the

preservation, restoration, and improvement of the environment.

130. Tactical greening involves implementing limited changes within a single area of the organization.

131. A firm that redesigns its product packaging in order to use less material and water to manufacture it is involved in tactical

greening.

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Topic: Environmental Marketing

132. Strategic greening integrates and coordinates all of the firm’s activities on environmental issues across every functional

area of the firm.

133. The beyond compliance leadership strategy involves identifying environmentally friendly practices that also have the effect

of creating cost savings and driving efficiencies throughout the organization.

134. When Clorox developed its Green Works brand of cleaning products made from biodegradable, plant-derived ingredients, it

was most likely using an eco-branding strategy.

135. A beyond compliance leadership strategy entails re-shaping the industry through the creation of differential value for

consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

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Learning Objective: 16-03 Explain the impact of environmentalism on marketing success.

Topic: Environmental Marketing

136. The end result of adhering to environmental regulations is that firms lose revenue in the process.

137. Implementing sustainability efforts on a global scale is a relatively easy process since there are few political barriers firms

must overcome.

138. When it comes to justifying sustainable marketing, U.S. marketers rationalize sustainability strategies using economics or

bottom-line terms and arguments.

139. The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and

minimizes the negative impact on cultural heritage and the environment is called green tourism.

140. What key elements can an organization use to develop a successful corporate social responsibility program?

141. Describe the consumerism movement.

142. What environmental marketing strategies can a firm follow?

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143. You attended a seminar at your local community college on corporate social responsibility (CSR). The seminar discussed

how to start the CSR process and the various levels or dimensions of CSR. What are these dimensions of CSR?

144. On May 3, 2006, more than 1,500 Xerox employees in Rochester, New York, volunteered their time for the 15th annual

United Way Day of Caring. These employees were given the day off with pay by Xerox if they volunteered for this effort. What is

this an example of?

145. Your family owns a wood pallet company that provides shipping pallets for goods transported to Walmart and other

companies. These pallets (sometimes referred to as a skid) provide a solid, flat structure to transport goods in a stable fashion

and allows forklifts to safely move the pallets. In the past, when companies were done using the pallets, they would just throw

them away. You have come up with a program to recycle these pallets by picking them up, refurbishing them, and then using

them again. You have contacted other potential customers to inform them of your new process, and the awards your firm has

recently earned for this recycling effort. What are you now involved in?

Chapter 16 Test Bank Summary

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